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Bulgaria

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Country Report

Nappies/Diapers/Pants in Bulgaria

Bulgaria has seen population declines since 1990, and the number of live births fell from around 76,000 in 2010 to around 71,000 in 2011. Although the birth rate is not the only issue causing this negative trend, it is one of the most important ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Bulgaria

2011 was a year of strong growth for the tissue and hygiene category. The current value increase exceeded the performance of 2009 and 2010, and was equivalent to growth in the pre-crisis 2008. Value sales increased as a result of growth in novel and ...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Bulgaria

In 2011, volume sales of retail tissue rose by 1%, which was broadly in line with the review period average, while the 4% current value growth was stronger than the review period CAGR of 3%. Manufacturers have invested in improving product features, ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Bulgaria

With the economy still recovering from the crisis and consumers in general holding lower disposable incomes than prior to the economic crisis, pricing is still a very important factor. Bulgaria had an inflation rate of only 2% at the end of 2011. ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Bulgaria

Products within the wipes category are becoming increasingly popular in Bulgaria, as they offer convenience, ease of use and hygiene to consumers. They can also be used on the go, which suits the lifestyle of urban consumers. Despite the success of ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Bulgaria

As Bulgaria grows in popularity as a tourist destination, so demand for AFH products is increasing, which in turn is leading to growth in sales. With an estimated six million tourists in 2011, about one million more than in 2010, the demand for AFH ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Bulgaria

Cotton pads recorded the highest value share within the cotton wool/buds/pads category in 2011, with a share of 43%. This product type was followed by cotton buds with a 34% share and cotton wool with 24%.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Bulgaria

Although Bulgaria has an ageing population, with the population aged over 65 increasing, the incontinence category continues to underperform. This is partly because there remains a certain stigma associated with the use of incontinence products in ...

Oct 2012 | US$900| Add to cart | View details ›

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