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Country Report

Cotton Wool/Buds/Pads in Germany

Cotton wool/buds/pads remained a very mature and saturated category within tissue and hygiene in Germany in 2011, and the low growth in current value terms has to be seen as a success rather than a failure. There is a lack of growth opportunities on ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Germany

Germany’s population continues to age, and with this development, since incontinence is strongly related to age, the demand for such products continued to rise strongly in 2011. It has been estimated that some eight million German people are ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Germany

Two factors remained the cornerstones of the development of nappies/diapers/pants in Germany in 2011. These were the polarisation between products from Procter & Gamble and products from private label manufacturers, and the demographic trend, with a ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Germany

Overall, tissue and hygiene increased by 1% in current value terms in Germany in 2011, following a negligible decline in 2010. The market was able to benefit from the good economic circumstances (2011 being the second year with exceptional GDP growth...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Germany

In an extremely mature and saturated category, with a very high share of private label, even in value terms, retail tissue saw some interesting developments recently, especially towards the end of the review period. Since almost no manufacturers of ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Germany

Current value sales of sanitary protection products declined by 1% in Germany in 2011, to reach €633 million, making it the second year of decline in a row. Despite efforts to push sales, especially by the large multinationals dominating the ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Germany

In 2011, almost all of the many quite diverse categories within wipes in Germany were able to grow in current value terms, so that the category overall saw an increase of 1% to reach €428 million, up €4 million compared with 2010. The only declining ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Germany

Value sales (in terms of msp, manufacturer’s selling price) of AFH products, which includes AFH hygiene and AFH tissue, increased by 3% to €988 million in Germany in 2011. All channels in AFH products were able to contribute to this positive ...

Jul 2012 | US$900| Add to cart | View details ›

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