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Country Report

Sanitary Protection in Denmark

Marketing efforts for sanitary protection continued to be shaped by the fact that many consumers find products like tampons and towels embarrassing and difficult to discuss, which is why manufacturers have shifted towards educating women through ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Retail Tissue in Denmark

As in previous years, increased product segmentation remained the key driver of value growth for retail tissue in Denmark in 2011. Segmentation via gender, age or design was the focus of manufacturers in order to develop new niches to drive value ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Denmark

Tissue and hygiene continued to post healthy retail current value growth of 2% in 2011, an improvement on the review period average of 1%. A progressively improving performance in the Danish economy during the year contributed to the increase, ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Denmark

Nappies/diapers/pants continued to be impacted by the falling birth rate in Denmark. In 2011, the number of live births was 58,998 according to Statistics Denmark, which equated to a drop of almost 7% on 2010, which saw 63,411 live births. Naturally,...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Denmark

The ageing of the Danish population remained the key driver of incontinence products in 2011 as it is leading to a natural surge in demand. Like most European countries Denmark is facing the challenges of an older population. In 2011, the population ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Denmark

Cotton wool/buds/pads continued to be driven by consumer demand for convenience, the category saw a marginal increase in volume terms in 2011, mainly as a result of cotton wool/buds/pads being easily replaced by other facial care products. The main ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Denmark

AFH tissue and hygiene put in an improved performance in 2011, albeit continuing to fluctuate to a relatively high degree, which can be mainly attributed to demographic changes. The AFC channel posted current value growth of 2%, a stronger ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Denmark

Despite recording 3% current value growth in 2011, the usage of many types of wipes continued to decline. While previously fuelled by demand for convenience, the current economic situation, which has made Danish consumers more price-sensitive, wipes ...

Sep 2012 | US$900| Add to cart | View details ›

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