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Ecuador

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Country Report

Away-From-Home Tissue and Hygiene in Ecuador

Growth in 2011 was faster than the review period average by three percentage points because the country had a more prosperous economy and had a larger inflation rate of 5% that increased prices.

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Ecuador

Incontinence product manufacturers such as Zaimella del Ecuador SA and Kimberly-Clark Ecuador SA have developed new products to extend their product lines, like Prudential Femme and Poise respectively. Both are brands that target women who have light...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Ecuador

Ecuadorian consumers, in order to get nappies/diapers that suit their needs, usually compare price versus quality. They are usually willing to pay more for the sake of taking care of their baby’s skin. As people in rural areas start to have more ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Ecuador

Value sales grew more in 2011 than the average in the review period. This was driven mainly by larger diversification and product innovations, and also by higher inflation.

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Ecuador

The ISD (Impuesto a la Salida de Divisas), a tax on outgoing international capital payments/transfers, increased from 2% to 5% in November 2011. This tax increased from 0.5% to the current 5% over the review period, which is constantly creating ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Ecuador

The main trend in the category is the introduction of new products and newer, more appealing packaging with attractive colours. Also, companies are continuing to develop products that avoid irritation, with ingredients like camomile and aloe vera and...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Ecuador

Few people are informed about the different uses for the wipes available in the country. The overall market is quite small, and only early adopters have been willing to try wipes in its different formats. The main reason for this lack of interest is ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Ecuador

As cotton is mostly imported into the country, and there is low local production of cotton wool/buds and pads products, the increase of the ISD (Impuesto a la Salida de Divisas), a tax on outgoing international capital payments/transfers, at the end ...

Jul 2012 | US$900| Add to cart | View details ›

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