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Estonia

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Country Report

Nappies/Diapers/Pants in Estonia

The category of nappies/diapers/pants posted modest volume growth of 1% and current value growth of 2%, resulting in sales of €12 million. Sales of even essential categories such as food and hygiene products decline during periods of recession, as ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Estonia

Tissue and hygiene in Estonia demonstrated positive growth in 2011, after two years of decline. The economic crisis was receding and with wages rising, consumers gained more economic freedom, which resulted in both value and volume sales increasing ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Estonia

In 2011, the most important factor driving retail tissue in Estonia was price, as the effects of the global recession lingered and discounting was still the major means through which manufacturers could increase their consumer base. That said, retail...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Estonia

The category of sanitary protection saw a 2% increase in current value sales in 2011, resulting in a total of €5 million. Considering that volume sales growth of sanitary protection excluding intimate wipes was half a percentage point, most of the ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Estonia

In 2011, the wipes category posted a 3% increase in current value terms, to reach €2 million. While products in the wipes category are considered to offer convenience, Estonian consumers also consider them to be wasteful and easily replaceable by ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Estonia

Away-from-home tissue and hygiene saw value sales increase by 4%, to reach €5 million in 2011. This modest increase is an indication of the overall economy stabilising after the recession. Increasing horeca sales indicate that consumers have more ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Estonia

In 2011, the category of cotton wool/buds/pads saw a 1% decrease in volume sales, while value sales increased by 1%, resulting in sales of 130 tonnes worth €830,000. The decline in volume sales reflects the lingering effect of the recession, as some ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Estonia

In 2011, the category of incontinence products grew in both retail volume and current value terms by 1%. The slight increase in sold volume is a result of the recovering economy, giving more consumers the opportunity to purchase incontinence ...

Jul 2012 | US$900| Add to cart | View details ›

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