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Country Report

Retail Tissue in Iran

Tissues and toilet paper accounted for 87% of the volume sales in retail tissue with 48% and 39% of the total volume of retail tissue, respectively in 2011. Tissues are very popular in both retail and AFH formats. Iranian consumers use these products...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Iran

Sanitary protection is one of the categories with an extreme growth potential in Iran. In 2011, more than 27 million females aged between 10 and 55 years old made up a substantial consumer base for such products. Women could find a wider range of ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Iran

Using different forms of wipes is still a very new concept in Iran. Most consumers do not have sufficient awareness of their applications and consumption of other alternative products such as tissues is very common. In spite of these cultural issues,...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Iran

Away-from-home tissue and hygiene products are purchased by businesses and still represent a relatively new market in Iran. As a result, AFH products are considerably less developed than the retail channel. Few products are present, with only boxed ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Iran

Consumption of branded cotton wool products remains marginal in Iran. However, its growth rate was very impressive in recent years in both volume and value, and 2011 was no exception. The use of cotton wool/buds/pads is booming with the improving ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Iran

Incontinence products have a very low base in Iran and per capita consumption is still extremely low. The category only emerged in Iran as recently as 2007, when limited volumes of imports entered country. Awareness about these products was extremely...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Iran

Widespread consumption of modern nappies/diapers/pants does not have a long history in Iran and these products have been on offer only since 2000, when limited volumes of imports proved the extreme potential of this category. Beforehand, most parents...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Iran

Iran is experiencing rapid growth of its urban population. According to the Iranian statistical centre, the portion of urban population increased from 68% to 71% in the 2006-2011 period. This demographic trend was a strong growth driver for the ...

Nov 2012 | US$2,400| Add to cart | View details ›

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