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Country Report

Cotton Wool/Buds/Pads in Italy

Cotton wool/buds/pads in Italy remains a highly commoditised tissue and hygiene category and private label maintains a significant presence and high penetration in the category. Nevertheless, there remains limited room for the category to record ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Italy

Incontinence remain a sensitive and embarrassing topic for many Italians and this can make the advertising and marketing of incontinence products in the country a challenge for manufacturers. However, during 2011 the leading manufacturers and ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Italy

Italy’s birth rate declined further during 2011, falling to 9.37 births per 1,000 people in a continuation of the declines which have been registered since 2009. This phenomenon is due mainly to the economic crisis, which has led to Italian people ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Italy

Growth in tissue and hygiene in Italy during 2011 was commensurate with the CAGRs recorded over the course of the review period. The uncertain economic situation in Italy in 2011 had a strong impact on tissue and hygiene as the slow pace of economic ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Italy

Italy’s recent slide into economic recession has led to the majority of Italian consumers becoming much more price sensitive and this, in turn, has led to an increase in demand for private label as well as branded products offered under price ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Italy

On the whole, convenience remained the prevailing trend driving demand for wipes in Italy during 2011 and this was most evident in personal wipes, where strong demand for intimate wipes and baby wipes was attributable to the convenience that these ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Italy

Demand for AFH tissue and hygiene products in Italy remained somewhat slow during 2011. This was particularly the case in AFH tissue, which continued to be negatively affected by the slow pace of Italy’s economic recovery, with high unemployment ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Italy

Ongoing demographic changes in Italy are leading to declines in the proportion of the country’s population who are women of childbearing age. This is eroding demand for sanitary protection. In response to this situation, the country’s leading ...

Sep 2012 | US$900| Add to cart | View details ›

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