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Country Report

Wipes in Japan

Wipes sales stagnated in 2011 due to on-going commoditisation and the shift towards cheaper alternatives as a result of falling living expenses. However, sales of starter-kits (dry electro-static), wet floor wipes and general purpose wipes increased ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Japan

Demographic shifts impacted AFH products in 2011. While the decrease in the Japanese population resulted in AFH tissue volume sales falling by 1%, the rapid increase in the number of elderly people resulted in AFH incontinence volume sales increasing...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Japan

The polarisation of demand accelerated in cotton wool/buds/pads in 2011. Whilst some consumers were willing to pay extra for better quality products, many others downgraded to cheaper alternatives in the midst of the uncertain economic situation. ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Japan

Incontinence recorded current retail value growth of 5% in 2011, with sales reaching ¥145 billion. While the demographic shift adversely impacted tissue and hygiene, incontinence was an exception in that the ageing population drove growth. While the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Japan

Nappies/diapers/pants current retail value sales fell by 2% in 2011 due to the drop in the size of the infant population. In addition, retail volume sales fell by 1%. Despite the general declining trend, disposable pants recorded positive volume ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Japan

Retail tissue and hygiene sales continued to decline in value terms in 2011 due to the fact that the size of Japan’s population is falling. Japanese consumers are currently price sensitive and purchasing behaviour remained conservative, with many ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Japan

After the earthquake in March, it was announced that the Tohoku region would be prioritised for petrol distribution. Consumers who live outside Tohoku were concerned about the shortage of petrol and lined up at petrol stations for long hours to ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Japan

Sanitary protection current retail value sales fall by 2% in 2011, mainly due to the ageing population, which resulted in an increase in the number of menopausal women. Also, better understanding of light incontinence products led to a decline in ...

Aug 2012 | US$900| Add to cart | View details ›

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