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Kazakhstan

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Country Report

Away-From-Home Tissue and Hygiene in Kazakhstan

Increasing demand from consumers for high standards in tissue and hygiene impacts the sales increase of AFH tissue and hygiene products. The category showed 13% growth in current value terms, reaching KZT540 million, and 4% in volume, reaching KZT1.4...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Kazakhstan

Cotton wool/buds/pads products is a dynamically developing category, whose consumption increases every year, especially in cities. It showed 5% volume and 15% current value growth in 2011. Consumers find cotton wool/buds/pads convenient to be used on...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Kazakhstan

Gradually, more consumers are becoming aware of the incontinence products mainly due to suggestions of the medical stuff at the hospitals for patients, as well as increasing presence on the shelves as preventive measures. Increasing awareness ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Kazakhstan

The economic downturn of 2008-2009 impacted the shopping behaviour of consumers who started to seek for best offers on price-quality ratio. Despite the economic stabilisation, this trend continues to drive demand for nappies/diapers/pants; however, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Kazakhstan

In 2011, retail tissue and hygiene products showed strongly positive performance in current value terms, which was faster than seen over the review period. Products which are ranked as standard and premium are gradually increasing their value share ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Kazakhstan

With the growth of the economy and rise of consumer expenditure, people start looking for better-quality products and spend more on goods considered unessential during economic downturn times, such as kitchen towels and tissues. They start looking ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Kazakhstan

The Kazakhstan economy showed stabilisation in 2011, which directly impacted the income growth of consumers and their shopping behaviour. Sanitary protection products were impacted by this trend, as female consumers started to be more sophisticated ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Kazakhstan

The wipes category in Kazakhstan for today is at an early stage of growth, which is characterised by a large increase in sales over the review period. Based on the experience of European countries, wipes has substantial reserves of growth of domestic...

Aug 2012 | US$900| Add to cart | View details ›

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