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Macedonia

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Country Report

Away-From-Home Tissue and Hygiene in Macedonia

As part of its EU pre-accession activities, the Macedonian Government is implementing EU regulations and directives concerning various spheres of life in an effort to approximate its legislation and regulations to those of the EU and bring the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Macedonia

There were no significant marketing activities within the cotton wool/buds/pads category in 2011. No new key product launches were witnessed and there was an apparent dearth of advertising or promotion within the category. One of the main reasons for...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Macedonia

In 2010 and 2011 the incontinence category fully recovered from the retail volume decline which it experienced in the financially challenging year of 2009. The category experienced a 3% increase in retail volume terms and 4% growth in current retail ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Macedonia

As is the case with most countries, nappies/diapers/pants in Macedonia is highly dependent on local birth rates. Thus reflecting trends in the population, this category is beginning to experience slower volume sales growth rates with increasing ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Macedonia

Tissue and hygiene sales maintained solid positive growth in 2011 after the decline of 2009 and the subsequent recovery in 2010. Despite renewed fears about the health of the global economy and in particular the health in the Eurozone economies in ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Macedonia

Retail tissue experienced growth in volume and value terms in Macedonia in 2011 as a result of the improving quality of life and changing lifestyles amongst Macedonian consumers and Macedonian households. The intense marketing and advertising ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Macedonia

Sanitary protection (excluding intimate wipes) experienced 4% positive growth in 2011 as a result of the increased consumer confidence coupled with unit price increases above official inflation. Changing consumer lifestyles were also an additional ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Macedonia

Wipes as a whole, as well as the two active categories (personal wipes and impregnated wet wipes), is a very dynamic and competitive category. 2011 was a second successive year of good results of the wipes category in terms of both retail value and ...

Aug 2012 | US$900| Add to cart | View details ›

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