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Country Report

Tissue and Hygiene in Morocco

Tissue and hygiene products saw relatively strong growth of 6% in 2011. An increase in the number of middle-class consumers stimulated growth in the industry. In general, price increases in tissue and hygiene products were low as manufacturers ...

Nov 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Morocco

In line with growth in Morocco’s mid- and high-income groups, as a result of the country’s overall economic growth, retail tissue continued to gain sales. Although packaged products face fierce completion from contraband cheap products, consumers ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Morocco

Women in Morocco are now much more modern and aware of the range of sanitary protection products available, and they continue to switch from using traditional sanitary protection methods to using packaged towels. An increasing number of women are ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Morocco

Improving disposable incomes supported a general trend in Morocco for middle- and upper-income consumers to spend more on wipes products. Increased disposable incomes, smaller families and an increased awareness of health and hygiene issues also ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Morocco

Sales of AFH products grew positively over the review period thanks to the appearance of more modern restaurants, cafés and hotels due to rising tourism along with a growing trend in Morocco to eat outside, which affected the sales of AFH napkins, ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Morocco

There was a rising focus on hygiene during the review period, with this was encouraged both by rising disposable income levels and by increasingly crowded cities. This trend resulted in many mid- and high-income consumers switching from unpackaged ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Morocco

Incontinence products benefited strongly from long-term demographic trends in Morocco during the review period. During the review period, the number of Moroccans aged 65 years old and over increased by 8%. In addition, ongoing growth in disposable ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Morocco

The emergence of a larger mid-income group and rising disposable income levels during the review period encouraged a growing focus on grooming. Consumers became increasingly interested in looking successful and affluent and thus began to pay more ...

Nov 2012 | US$900| Add to cart | View details ›

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