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Country Report

Incontinence in Mexico

Demographic trends continue to support the incontinence category in Mexico. Nearly every single demographic statistic shows that the population is ageing; people are living longer and becoming more widely accepting of incontinence products. In 2011 ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Mexico

Demographic changes are seeing a lower birth rate in Mexico and hence a smaller target population for nappies/diapers (children aged 0-3), a long-term trend seen throughout the review period. In 2011 the number of infants aged 0-3 decreased by ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Mexico

During 2011 the tissue and hygiene industry posted a healthy 7% increase in retail value sales, slightly higher than that of the previous year. During the review period, the economic environment slowly but steadily recovered, allowing people to spend...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Mexico

Retail tissue in Mexico is a very mature category, particularly in the case of toilet paper and napkins, which is influenced by very few factors. However, the spread of convenience stores and discounters is actually having an impact on the category. ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Mexico

While the key target female age group continues to grow, driving the natural expansion of sanitary protection products, companies are focusing more on achieving a key goal in any FMCG industry, which is to create brand loyalty among consumers from an...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Mexico

For many years, the category of all purpose cleaning wipes was notably underdeveloped in Mexico, with only a few active brands. This situation changed drastically with the emergence of the H1N1 flu virus that hit the country during April and May ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Mexico

Two key issues impacted the AFH segment during the review period, namely a decline in tourism activity and a change in distribution patterns, especially for small businesses. Mexico has faced a war against organised crime that has worsened the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Mexico

Global cotton prices began to rise rapidly in mid-2010, reaching an all-time peak in March 2011 when prices reached US$2.30 per lb. This posed a considerable threat to operators in a number of industries that depend on this commodity, especially the ...

Aug 2012 | US$900| Add to cart | View details ›

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