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Nigeria

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Country Report

Retail Tissue in Nigeria

Growth in the population was the most important factor driving the growth recorded in retail tissue in Nigeria in 2011. Due to massive urban concentration and rising disposable incomes, demand for tissue products correspondingly increased, as ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Nigeria

Cotton wool products are becoming increasingly popular amongst consumers in Nigeria, as they strive for better and improved methods of maintaining hygiene. Consumers are rapidly deviating from known traditional methods, such as the use of razor ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Nigeria

Robust economic growth saw channels for AFH products improve their consumption in 2011, as more hotels, restaurants and office complexes are springing up in major cities in the country. This led to growth in AFH products, with an impressive increase ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Nigeria

The increasing appreciation of the task-specific benefits of wipes amongst consumers led the category to growth in 2011. Economic recovery and stabilisation meant that consumers spent more on wipes than on substitutes such as napkins and ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Nigeria

Sanitary protection experienced a positive performance in all categories in 2011. Consumers were becoming more aware of the specific benefits of the various products available. Furthermore, improvements in the economy encouraged many consumers to ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Nigeria

The convenience that tissue and hygiene products offer consumers and the fast rate of population growth in Nigeria boosted sales in 2011. Consumers were rapidly shifting away from known traditional methods of hygiene to the more convenient and modern...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Nigeria

The growth in the population in Nigeria, especially of children, spurred demand for nappies/diapers/pants in 2011, as this translated into new consumers. Urbanisation also helped to stimulate growth, as most working mothers took advantage of the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Nigeria

There was no market for incontinence products in Nigeria in 2011. Product awareness remained almost nonexistent, as consumers suffering from light or heavy incontinence tended to use alternatives, such as cloth or sanitary protection, and proved ...

Aug 2012 | US$900| Add to cart | View details ›

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