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Netherlands

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Country Report

Sanitary Protection in the Netherlands

In the Netherlands, sanitary protection is characterised by a high degree of maturity, which constrained its sales growth in 2011. Sales were also affected by the ongoing decline in the number of women of child-bearing age and the increase in the ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in the Netherlands

Dutch consumers are becoming more aware of environmental issues, and many do not want to contribute to further damage to the environment. This trend affected sales of wipes during the review period, with many consumers concerned about the harmful ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in the Netherlands

Population ageing supported the growth of AFH incontinence products during the review period. This in turn helped boost growth in AFH hygiene (volume increase of 5% and current value sales rise of 7%). In 2011, the number of people aged 50 years and ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in the Netherlands

The popularity of personal and cosmetic wipes is increasing in the Netherlands due to their convenience, appealing to consumers with busy lifestyles. This trend has resulted in stiff competition for traditional products such as cotton wool/buds/pads,...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in the Netherlands

Demographics show that population ageing in the Netherlands is increasing. In 2011, the number of people 50 years and over accounted for around 36% of the total population. This age group is more susceptible to incontinence problems and explains the ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in the Netherlands

The low birth rate in the Netherlands remains an obstacle to the sales growth of nappies/diapers/pants. The number of babies and infants continued to decline as many women focused more on their career and postponed starting a family. As a result, ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in the Netherlands

Tissue and hygiene continued to see positive growth in 2011 despite the uncertain economic conditions during the year. Growth was mainly due to an increase in the unit price, the result of rising production costs for a number of categories. A growing...

Nov 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in the Netherlands

Despite the uncertain economic conditions, there is a growing interest in more comfortable and luxurious retail tissue products in the Netherlands. Consumers increasingly seek, thicker or value-added products. Subsequently, many private label players...

Nov 2012 | US$900| Add to cart | View details ›

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