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Country Report

Tissue and Hygiene in Cameroon

In 2011, tissue and hygiene in Cameroon performed well, driven by the stronger domestic economy and a larger population that created natural demand for tissue products. In addition, higher levels of education regarding personal hygiene have both ...

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Cameroon

Sales in the category are boosted by impulsive buying. Boxed facial tissues became a favourite among car owners. Long hours spent in traffic in a hot climate favoured sales, facilitated by hawkers who used the opportunity of impulse spending to offer...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Cameroon

The rising demand for standard towels was supported by growing awareness as the main entry point for new consumers in sanitary protection. The category benefited from intense, aggressive advertising from strong players like Procter & Gamble. Demand ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Cameroon

In 2011, an increasing number of parents were better able to afford wipes, which saw them migrate away from cheaper substitutes, such as napkins and handkerchiefs. Products were also more visibly available in retail outlets, with manufacturers ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Cameroon

As the economy recovered in 2011, value growth rose significantly to 11% as a result of higher demand from fast food outlets and also rising unit prices. AFH value sales greatly benefited from an increase in the number of cafes, pubs, and take-away ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Cameroon

Value sales were largely price-driven and populated by standard products. Cotton wool/buds/pads also benefited mostly from the growing birth rate and infant population. In addition, increased focus on personal hygiene and grooming also drove sales. ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Cameroon

Sales of incontinence products remain insignificant in 2011. Product awareness remained almost non-existent, as consumers suffering from incontinence tended to use alternatives, such as cloth or sanitary protection, and proved unwilling to pay a ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Cameroon

2011 saw stronger growth in spending on nappies/diapers/pants due to the increasing number of professional working mothers in urban areas. The rise in their income also supported their ability to buy such products.

Jun 2012 | US$900| Add to cart | View details ›

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