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Country Report

Incontinence in the Philippines

The use of incontinence products in the Philippines remains a taboo, and is seen to be necessary only when one is sick and cannot go to the bathroom. In addition, prospective users often think that using incontinence products is embarrassing and ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in the Philippines

Noting the more dismal economic conditions in the Philippines during 2011, manufacturers tried to overcome the hesitance of Filipino consumers to purchase nappies/diapers/pants through the use of promotional strategies which lowered the unit prices ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in the Philippines

Tissue and hygiene recorded slightly slower growth during 2011, with consumers trying to cope with the higher level of inflation, coupled with the higher prices of utilities and transportation. However, growth was supported by the still dynamic, ...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in the Philippines

With the more dismal economic backdrop in the Philippines during 2011, consumers were keen to purchase brands which maximised their purchasing power. Most consumers were on the lookout for more affordable brands which offered better quality. In ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in the Philippines

In a quest to stimulate demand for sanitary protection products despite the more dismal economic backdrop, manufacturers ran promotional strategies which maximised consumers’ purchasing power. Prominent promotions included bundling, price discounts ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in the Philippines

During 2011 wipes evolved from offering only convenience, as manufacturers incorporated additional features in order to add value to their brands. Spearheaded by Kimberly-Clark Philippines, which offered Kleenex Antibacterial Wipes in 2010, other ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in the Philippines

AFH products registered 6% current value growth during 2011, driven by the increased consumption of these products by horeca and hospitals/healthcare. Unfazed by the economic slowdown which hit the Philippines during 2011, demand for AFH products ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in the Philippines

Cotton wool/buds/pads is reaching maturity, and sales are primarily driven by population growth. It should be noted that these products are considered by most Filipinos as essential for daily hygiene. Used for cleaning different parts of the body, ...

Oct 2012 | US$900| Add to cart | View details ›

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