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Country Report

Nappies/Diapers/Pants in Pakistan

A decrease in the average size of households and a trend (especially amongst the middle- and upper-classes) towards smaller families has helped improve the kind of spending that parents can make on their children. In the same light, this demographic ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Pakistan

As the economy recovers, the urbanising population of Pakistan spent even more on purchasing tissue and hygiene products. Wider availability and higher disposable incomes have allowed for this growth to be achieved, as consumers’ lifestyle choices ...

Nov 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Pakistan

As the market for retail tissue in Pakistan matures, it would be expected that more players will enter the market. However, Packages Ltd’s long standing leading brand, Rose Petal, continues to dominate sales and remains the face of tissue paper in ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Pakistan

In an effort to raise awareness amongst their target consumers, leading brands chose to target young females in order to lay a strong basis for long-term loyalty to their brands or convert non-users. Awareness campaigns on TV and radio conducted by ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Pakistan

A growing restaurant industry and increased urbanisation have increased the demand for AFH products substantially. Since the consumer base consists of a small number of businesses at the moment, there is immense potential for growth in this category....

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Pakistan

Unbranded Chinese products have flooded the market as consumers are always receptive to using cheaper alternatives. These products are of standard quality and can easily compete with local products that are priced at a higher level. Consumers kept ...

Nov 2012 | US$900| Add to cart | View details ›

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