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Country Report

Incontinence in Poland

The incontinence category continued its upward tendency in 2011, with 5% volume and 6% current value growth. The positive performance of this category is attributable to the fact that incontinence is affecting a rising number of Poles (more women ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Nappies/Diapers/Pants in Poland

In 2011 the supply of nappies/diapers/pants in Poland continued to develop into a more sophisticated offer. Products are differentiated in terms of weight of infant, as well as age, sex and even activity. Products with specific purposes, for example ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Tissue and Hygiene in Poland

The tissue and hygiene industry includes a number of products considered to be necessities, which are subject to demand despite uncertain economic times in Poland. A notable exception is home care wipes, which saw a considerable decline in sales in ...

Jun 2012 | US$2,400| Add to cart | View details

Country Report

Retail Tissue in Poland

In 2011 retail tissue operators continued to compete strongly for share. The rivalry was particularly concentrated within toilet paper, which is a saturated category, where gaining additional share is very challenging. All leading manufacturers ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Sanitary Protection in Poland

In 2011 sanitary protection remained a stable and well-developed category. The offer is accordingly wide and diversified in terms of product type, scent, packaging types, etc. Sanitary protection is resistant to macroeconomic circumstances as the ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Wipes in Poland

All purpose cleaning wipes remained the largest category within home care wipes in terms of impregnated wet wipes. The reason is that Poles are not accustomed to using specialist types of wipes, thus they use all purpose cleaning wipes for a range of...

Jun 2012 | US$900| Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Poland

In 2011 away-from-home products benefited from the strengthening trend towards hygiene. Poles are demonstrating an increasing interest in cleanliness, including washing hands more often – not only at home but also in public areas such as places of ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Poland

In 2011 cotton wool/buds/pads continued to grow, albeit at a slower pace than in the review period. Sales growth slowed due to the increasing level of saturation in the category. However, the performance was stimulated by the development of products ...

Jun 2012 | US$900| Add to cart | View details