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Peru

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Country Report

Retail Tissue in Peru

According to trade sources, retail tissue is characterised by the recognition of a few brands as leading brands but no brand loyalty. Consumers are very willing to switch between brands and to trade up to brands depending on price discounts and ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Peru

Premiumisation was the main trend in sanitary protection in 2011. Consumers have traded up from economy products to more sophisticated products. In the case of towels, consumers have shifted from economy towels without wings to towels with wings. ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Peru

In 2011, the presence of home care wipes and floor cleaning systems remained negligible in Peru. Although such products exist, they are directed at high-income consumers owing to their high pricing. They are only available in specific retail outlets ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Peru

Empowerment of the Peruvian economy helped to boost sales of away-from-home tissue and hygiene in 2011. This helped to promote the expansion of shopping centres, restaurants, hospitals, and businesses in general, which combined with increases in the ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Peru

In Peru the most commonly used products in cotton wool/buds/pads are cotton wool followed by cotton buds. Cotton wool is primarily used in the treatment of injuries and cotton buds are normally used for personal hygiene or cosmetic purposes.

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Peru

Incontinence continued to be considered as taboo in Peru in 2011. Senior consumers feel ashamed about purchasing these products for themselves and this has affected the development of the category. Manufacturers have recognised this and so they have ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Peru

The empowerment of the Peruvian economy over the second half of the review period has had a positive effect on tissue and hygiene, which registered significant current retail value growth in 2011. According to trade sources, tissue and hygiene is ...

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Peru

In 2011, there was a trend of premiumisation noticeable in nappies/diapers/pants. Various consumers traded up from using alternatives such as cotton cloths to products in nappies/diapers, which increased the consumer base. Low-income consumers also ...

Jun 2012 | US$900| Add to cart | View details ›

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