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Country Report

Tissue and Hygiene in Romania

The growth and diversification of tissue and hygiene was the result of changes in lifestyle, a consequence of the improvement of the purchasing power during the booming period 2006-2008. Urban consumers represented the source for the positive ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Romania

The advance of retail tissue in 2011 was the result of the price growth of raw paper, which was not compensated by the reduction of the purchasing power as tissue has become already a sought-after category given the changes in lifestyle. The volume ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Romania

The value growth of sanitary protection was the result of the growing penetration across households at all income levels due to its acceptation as a convenience product. The fact that Romanians benefited from the change of the lifestyle due to the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Romania

Wipes recorded only a small current value growth in 2011, explained by the diminished purchasing power which had a negative impact on the expansion of the consumer base. Wipes still showed a novelty effect, which attracted urban consumers with ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Romania

The significant decline of sales of AFH products was determined mainly by the negative effects of the financial crisis on the Romanian society in terms of hygiene. The austerity measures taken in 2010 in order to reduce the public deficit lead to the...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Romania

Unlike some other hygiene products, cotton wool is a traditional item in Romania, to which are added buds and pads as specialised hygiene products. On the other hand, this is not specifically reflected in the value share of the category within tissue...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Romania

The main sources of volume growth of incontinence products in 2011 were the ageing population and the change of lifestyle during the booming period 2006-2008. The fact that older people continued to be active was a further support for the positive ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Romania

Nappies/diapers/pants saw a marginal volume growth in 2011 in volume terms and a decline in constant value terms. Having in view the negative effects of the austerity measures taken in 2010 on the purchasing power in 2011, the performance can be ...

Aug 2012 | US$900| Add to cart | View details ›

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