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Country Report

Incontinence in Serbia

Until 2011 volume sales had not declined, despite the recession thanks to the steady positive change in attitudes regarding incontinence. It had a positive impact on the whole category’s growth over the review period. Meanwhile, a decline in living ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Serbia

A significant period of economic decline and difficult parenting as a result of poor living standards were additionally affected by the global recession and negative population trends. All these circumstances are reflected in the stagnation in the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Serbia

Strongly affected by the economic downturn and a decline in disposable incomes, tissue and hygiene continued to underperform in 2011, in both volume and constant value terms. Although high quality international brands continued to lead sales, their ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Serbia

The increasing interest in economy products and value for money were the main characteristics of the Serbian retail tissue category in 2011. A return to single- and 2-ply formats significantly mitigated unit price increases. Premiumisation seen prior...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Serbia

The persistence of the economic crisis, alongside the negative demographic trend in terms of the decline in the population of females aged 10-54, resulted in a 1% volume decline for sanitary protection excluding wipes in 2011. Apart from ultra-thin ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Serbia

Unlike personal wipes, which is already a well-developed category, home care wipes is still at a nascent stage, with significant sales recorded for the first time in 2011. Initially, consumption was recorded in two home care wipes categories: all ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Serbia

In the context of the global crisis, the Serbian AFH tissue category declined by 3% in volume terms in 2011. This represented a slower decline than some retail tissue categories. On the other hand, AFH hygiene continued to grow, with volume sales ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Serbia

As a result of the global economic downturn and approaching saturation, the cotton wool/buds/pads category recorded a decline of 3% in 2011 – the first decline since the crisis began. A decline in spending power and the non-essential nature of the ...

Aug 2012 | US$900| Add to cart | View details ›

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