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Country Report

Cotton Wool/Buds/Pads in Sweden

Sales and the use of cotton wool/buds/pads were not influenced by new product launches, marketing campaigns or shifts in consumer trends at the end of the review period. Sales, both value and volume, shift slightly between years, with cotton ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Sweden

Apart from the regulatory environment surrounding incontinence products (ie subsidies), demographic trends are the most important factors behind growth for the category. As in most European countries, Sweden is facing an ageing population. In 2011 ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Sweden

SCA Hygiene Products was first of the leading players in nappies/diapers/pants to open its own internet retailing platform. Although internet sales of these products are still quite limited, the channel represents a fast-growing means for ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Sweden

Retail value sales continued to increase in 2011. A strong performance by the Swedish economy during the first three quarters contributed to the increase, although the economy was only one factor in the development of tissue and hygiene. Volume sales...

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Sweden

Kitchen towels and tissues represent two categories in which per capita consumption in Sweden is slightly lower than in some Western European countries and the US. These are also key categories in which product developments are increasingly important...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Sweden

Demographic changes are a key factor behind development in the sanitary protection category. In 2011 the number of women of aged 10-54 increased marginally (by 0.3%). This resulted in stagnation in volume sales of sanitary protection excluding ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Sweden

Despite 2% value growth for home care wipes and floor cleaning systems in 2011, the use of such products continued to decline. Volume sales decreased in most categories of home care wipes, while value growth was a result of higher unit prices. The ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Sweden

The Swedish economy developed positively during the first three quarters of 2011 and the future looked bright for Swedish industry during this period. This development ended when the problems in the eurozone began to have a negative impact during the...

Jun 2012 | US$900| Add to cart | View details ›

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