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Country Report

Away-From-Home Tissue and Hygiene in Tunisia

AFH tissue witnessed positive value sales growth in 2010, largely thanks to an increase in number of hotels and growing demand from the tourist industry. In addition, as Tunisian society became more westernised, people tended to eat out more, thus ...

Aug 2011 | US$900| Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Tunisia

2010 witnessed the introduction of the German brands Jean Carol Beauty Cosmetic and Baby-Watt-Stäbchen from Pelz PC. Despite this introduction and wider product variety, communication and advertising remained absent in this category. Brands competed ...

Aug 2011 | US$900| Add to cart | View details

Country Report

Incontinence in Tunisia

The incontinence products category is only just emerging in Tunisia. The industry has become more relevant due to social and economic factors. In fact, the ageing population, along with a rise in purchasing power, has increased the need for ...

Aug 2011 | US$900| Add to cart | View details

Country Report

Nappies/Diapers/Pants in Tunisia

A key event in the category in 2010 was the introduction of a new player from Algeria - Hayat DHC - which produces and markets the brand Molfix. The price and quality of this Algerian brand makes it very competitive, although its presence was limited...

Aug 2011 | US$900| Add to cart | View details

Country Report

Tissue and Hygiene in Tunisia

The introduction of premium products in many tissue and hygiene categories boosted value sales in 2010. This trend was especially marked in wipes, cotton wool/buds/pads, sanitary protection, nappies/diapers/pants and incontinence products. These ...

Aug 2011 | US$2,400| Add to cart | View details

Country Report

Sanitary Protection in Tunisia

Sanitary protection recorded healthy current value growth of 6% in 2010. This performance can be attributed to stronger female awareness of personal hygiene, rising standards of education among women and, more importantly, their access to the ...

Aug 2011 | US$900| Add to cart | View details

Country Report

Wipes in Tunisia

The 5% current value growth rate achieved in 2010 was slightly higher than the 4% CAGR of the review period. Growth in 2010 was fuelled by new introductions in baby wipes, both the largest and best performing category in 2010. The stronger ...

Aug 2011 | US$900| Add to cart | View details

Country Report

Retail Tissue in Tunisia

The emergence of even more brands in the economy segment and wider product availability were the main factors behind the good performance of retail tissue in 2010. In fact, to overcome competition, local companies introduced new products with new ...

Aug 2011 | US$900| Add to cart | View details