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Country Report

Away-From-Home Tissue and Hygiene in the US

According to Euromonitor International, unemployment decreased by 6% from 2010 to 2011. People returning to the workplace means that companies must increase their purchases of away-from-home tissue products. As GDP growth remained positive in 2011, ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in the US

In March 2011 cotton sold at a 150-year record high of US$2.30/lb after eight consecutive months of high single- to double-digit growth. Since this high in March the price of cotton has declined and as of February 2012 the spot price for cotton was ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in the US

Category leader Kimberly-Clark innovated its incontinence product line by making them more like products people of all ages wear, such as sanitary protection for women and underwear for men and women. This transformation of sterile-looking ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in the US

The year-on-year decrease in birth rates and in size of the population of 0-3 year olds from 2009 through 2011 has compounded to cause relatively significant declines in both constant value and volume in 2011. As fewer babies are born every year it ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in the US

A combination of price increases, pent-up demand, and an ageing population spurred AFH growth in 2011. As unemployment decreases in the US more AFH tissue products are needed. Many companies had to purchase products they waited on due to uncertain ...

May 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in the US

A highly commoditised category, retail tissue is driven by people’s basic needs around the house. Therefore, population growth is an important factor for retail tissue performance.

May 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in the US

U by Kotex aims to change the perceptions about how sanitary protection should be viewed and discussed. Its blunt and sometimes irreverent advertising along with its brightly coloured in your face products target the long-held beliefs that sanitary ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in the US

Starter kits/trigger devices and starter kits/sweepers/sticks saw large changes to value in 2011 due to Reckitt Benckiser Lysol brand Clean-Flip’s entrance and Clorox Ready Mop’s exit from the market. Both categories are dominated by Procter & ...

May 2012 | US$900| Add to cart | View details ›

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