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Country Report

Cotton Wool/Buds/Pads in Vietnam

Products in cotton wool/buds/pads are very familiar to Vietnamese consumers. They are used for many purposes. Cotton wool is mainly used for treating and cleaning minor injuries, cotton buds are used for cleaning ears and cotton pads are used mainly ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Incontinence in Vietnam

Incontinence products remained unpopular in Vietnam in 2011 even though they have been present in the country for many years. As consumers have relatively low awareness of these products, they tend to use cloths instead. In fact, incontinence ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Nappies/Diapers/Pants in Vietnam

Nappies/diapers/pants are considered as a necessity for babies by many consumers in Vietnam. Although this is not necessarily applicable to consumers in rural areas, it is especially true for consumers in urban areas. In line with the trend of rising...

Jul 2012 | US$900| Add to cart | View details

Country Report

Tissue and Hygiene in Vietnam

Tissue and hygiene displayed robust retail value growth of 25% in 2011. Sales was driven by increasing household disposable income and improving living standards. Also tissue and hygiene products became increasingly familiar to consumers with various...

Jul 2012 | US$2,400| Add to cart | View details

Country Report

Retail Tissue in Vietnam

Retail tissue benefited from increases in the level of household income of consumers and from improvements in consumer living standards in 2011. As consumers have benefited from increased disposable income and they have become more educated, they ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Sanitary Protection in Vietnam

The competitive environment in sanitary protection was very active at the end of 2011. Many new products were launched, such as Kotex Pro with Lavender aroma and Diana UNIQ M, in response to the increasingly sophisticated demands of consumers, ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Wipes in Vietnam

In 2011, wipes benefited from higher consumer awareness due to rising consumer concern over hygiene and cleanliness issues. Wipes were used more frequently by consumers for cleaning their hands and face as an alternative to cotton towels. With regard...

Jul 2012 | US$900| Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Vietnam

Away-from-home tissue and hygiene registered current value growth of 29% in 2011. Growth was driven by the increasing awareness of hygiene and cleanliness issues in Vietnam. In addition, positive economic development benefited consumers with ...

Jul 2012 | US$900| Add to cart | View details