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South Africa

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Country Report

Nappies/Diapers/Pants in South Africa

Price deflation has had positive effects on the volume growth of this category, as nappies become more affordable to consumers. In 2011, the category grew by 20% in current value terms and by 15% in volume. Growth is considerably lower than the ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in South Africa

The South African economy has remained at an average growth of 3%, with GDP growth recorded at 3.4% in 2011, which is below the targeted 7% growth required to stabilise the unemployment situation by 2020. The low interest rate has been a positive ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in South Africa

Toilet paper is the main category driving retail tissue sales, with the government’s free housing plans moving slowly, the less fortunate are becoming more in control of their hygiene in terms of using affording toilet paper rather than alternatives....

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in South Africa

Sanitary protection recorded 13% growth in current value terms during 2011; consistent with the previous year’s growth. Unit price increases were kept stable, specifically for towels, so as not to disturb volume growth. This category is highly ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in South Africa

Manufactures such as Johnson & Johnson are increasing the availability of value packs, as they offer considerable value for money. This has driven sales as manufacturers are able to sell more units per purchase and thereby increase volume sales. Some...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in South Africa

Consumers have decreased their spending in restaurants, particularly since the 2010 FIFA World Cup is a distant memory. During the World Cup in 2010 consumers were eating out more, amid the excitement, with the country flooded with tourists. In 2011 ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in South Africa

Cotton wool/buds/pads remains stagnant, with only 4% value growth in 2011. Volume is largely driven by price discounting, with the market flooded by cheap brands. To consumers, the quality of these products is a minor driving force to brand ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in South Africa

Although manufacturers such as Nampak try to increase the level of education on the potential benefits of using incontinence products, incontinence remains taboo, with a stigma attached to it. Consumers prefer to buy these products either by ...

Sep 2012 | US$900| Add to cart | View details ›

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