Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
In 2023, tissue and hygiene in Germany experienced a persistent increase in value following significant growth the previous year. This continued growth was mainly driven by the sustained rising costs of raw materials and production. Despite a lower…
Higher disposable incomes and rapid urbanisation helped drive sales of tissue and hygiene in Vietnam during 2022-2023 with growth being seen in both value and volume terms. Vietnam's GDP was forecasted surpass 5% in 2023, while the inflation rate…
Rising inflation has dampened volume sales of tissue and hygiene in Serbia. Higher logistical and raw material costs linked to the COVID-19 pandemic and the Russia-Ukraine war have also resulted in price increases. With the high costs of living…
Tissue and hygiene in Malaysia was being affected by inflationary pressures in 2023, notably so with regards to food inflation impacting consumers’ spending power. This is even noted in staples such as rice, placing extra pressure on consumers’…
Tissue and hygiene in Bulgaria witnessed positive development in 2023, with high inflation bolstering sales especially in the second half of the year. Retail prices remained elevated and even saw some slight increases, as most producers grappled with…
Tissue and hygiene in Qatar registered positive growth in 2023 as population growth and the affluence of the local population underpinned rising demand and the ongoing shift towards more sophisticated value-added products. While the low birth rate…
Demand remained under huge pressure across tissue and hygiene in 2023 as negative population growth fuelled by high emigration and low consumer spending due to the ongoing socioeconomic crisis underpinned a generally negative volume sales…
In 2023, Ghana's tissue and hygiene industry continues to be characterised by affordability, prompting a shift towards more economical brands given the ongoing economic disarray. Intense competition compels companies to innovate, employing diverse…
The post-pandemic shift in consumer priorities has redefined the tissue and hygiene landscape in Singapore. In 2023, this new picture depicted consumers’ higher selectivity towards the improvement of hygiene, compared to a general increase in the…
Tissue and hygiene in Myanmar posted strong retail volume growth in 2023, supported by population growth and urbanisation, despite higher prices. The consumer base mainly consists of middle- and high-income consumers. However, households remained…
Throughout 2023, the economic crisis in Turkey cast a substantial shadow over tissue and hygiene sales, leading to a marked decrease in consumers' disposable incomes. This financial strain prompted individuals to adopt more frugal spending habits,…
Tissue and hygiene in Slovakia recorded only slight volume growth in 2023, as strong inflationary pressures limited consumer expenditure and prevented an increase in spend year-on-year. Robust price increases in tissue and hygiene ultimately led to…
Despite a significant increase in awareness of personal health and hygiene, spurred notably by the pandemic, the tissue and hygiene market in Cameroon in 2023 has not experienced significant volume growth. In the retail tissue market, a recent report…
Tissue and hygiene experienced robust value growth in Norway in 2023, driven primarily by persistent inflationary pressures. While inflation moderated from its 2022 spike, it remained elevated historically, resulting in notable percentage increases…
Tissue and hygiene in Finland witnessed a notable change in 2023, marked by a slowdown in price increases. However, the lingering effects of previous hikes left consumers highly attuned to costs, driving a preference for more affordable options. The…
In 2023, tissue and hygiene sales in Bolivia recorded higher-than-normal value growth. This was largely driven by price increases, as inflationary pressures were still largely felt in the country. During the year, Bolivia faced significant economic…
In 2023, tissue and hygiene products in Colombia continued to face price hikes above the inflation rate. While high prices led to positive retail value growth, this placed pressure on retail volume sales. Economic uncertainty affected consumers'…
Sales in tissue and hygiene in Azerbaijan continued to be influenced by inflationary pressures in 2023, although inflation levels have started to slow compared to the previous year. However, costs still remain high for manufacturers, and consumers…
Retail sales of tissue and hygiene in Austria registered a positive performance in current value terms in 2023, following the significant growth of the previous year. However, this was mainly due to prevailing inflationary pressures, as rising raw…
Tissue and hygiene saw decline in both volume and value terms in Ukraine in 2023. This performance was connected with the mass migration of people from the country due to ongoing military actions. The substantial population shift has resulted in a…