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Market research for the tissue and hygiene industry

Euromonitor has the world’s most comprehensive research on the tissue and hygiene industry. We monitor and analyse industry trends in tissue and hygiene globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in tissue and hygiene include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Cotton Wool/Buds/Pads in the United Kingdom

In 2011 consumers became increasingly aware of organic and alternative products. This is due to the fact that there is a wider offer in supermarkets; particularly private label. However, value-added products remain niche and most consumers still look...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in the United Kingdom

Retail staff training and the use of consultation rooms as well as discrete product positioning of incontinence products amongst sanitary protection, helped minimise customer embarrassment about purchasing incontinence products and spurred sales.

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in the United Kingdom

Private label made strong gains in 2011 led by Tesco which saw its value sales increase. Value conscious consumers were attracted by the greater affordability of private label and improved packaging and product performance, which included Asda’s ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in the United Kingdom

In 2011, the UK tissue and hygiene market posted growth, mostly driven by inflation and rising costs, such as energy and pulp. Innovation was also a key sales driver, bringing a new dynamism to quite mature categories, such as toilet paper. The fact ...

Nov 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in the United Kingdom

Retail tissue is quite a mature market and it encompasses a high level of private label which hampered growth. However, unlike other areas in tissue and hygiene tissue, manufacturers were able to adapt their offer and drive sales. Therefore, the ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in the United Kingdom

Sanitary protection is quite a mature market in the UK. Due to the high number of immigrants and young people living in the UK, the country is not experiencing a decrease as per its European counterparts such as France or Germany. As a matter of ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Pakistan

A decrease in the average size of households and a trend (especially amongst the middle- and upper-classes) towards smaller families has helped improve the kind of spending that parents can make on their children. In the same light, this demographic ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Pakistan

As the economy recovers, the urbanising population of Pakistan spent even more on purchasing tissue and hygiene products. Wider availability and higher disposable incomes have allowed for this growth to be achieved, as consumers’ lifestyle choices ...

Nov 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Pakistan

As the market for retail tissue in Pakistan matures, it would be expected that more players will enter the market. However, Packages Ltd’s long standing leading brand, Rose Petal, continues to dominate sales and remains the face of tissue paper in ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Pakistan

In an effort to raise awareness amongst their target consumers, leading brands chose to target young females in order to lay a strong basis for long-term loyalty to their brands or convert non-users. Awareness campaigns on TV and radio conducted by ...

Nov 2012 | US$900| Add to cart | View details ›

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