53 pages, Aug 2012
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Although the pricing strength of international brands has kept the market growing, the operating environment is increasingly tough as a series of tax and other legislative measures come into effect, particularly in Russia, the region’s dominant market (and the world’s second-largest cigarette market after China). Consequently, cigarette volumes will struggle to grow, with smoking prevalence declining and non-cigarette categories such as RYO and cigars picking up the slack.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.