The tobacco industry in Australia experienced another year of retail volume decline in 2022, due to strict government regulations aimed at reducing smoking rates. Traditional tobacco categories were particularly affected, with sharp decreases in volume sales as a result of stringent regulations.
The demand for cigarettes in Australia remained subdued in retail volume terms in 2022, primarily due to increasing excise taxes, economic pressures, and declining smoking prevalence. The government announced a 5% annual increase in excise taxes on tobacco products over the next three years, aiming to provide an AUD3.
The competitive landscape in tobacco remained relatively stable in 2022, with the dominant players maintaining their positions. British American Tobacco, Imperial Tobacco, and Philip Morris continued to hold the majority of volume share in cigarettes in Australia.
In 2022, traditional tobacco products such as cigarettes and fine cut tobacco continued to mainly be sold through conventional distribution channels such as grocery retailers, including convenience stores and supermarkets. These channels remained operational during the pandemic, and offered competitive prices and one-stop shopping convenience to consumers.
During the forecast period it is expected that the Australian government will continue to tighten tobacco control regulations as part of its efforts to reduce the prevalence of daily smoking in the country. The government has set ambitious targets of achieving a smoking rate below 10% by 2025, and 5% or less by 2030.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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