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Country Report

Belgium Flag Tobacco in Belgium

| Pages: 50

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Cross-border sales push volume growth in 2012

With smoking prevalence slightly declining, the main factor which boosted sales of tobacco in Belgium in 2012, especially cigarettes, was cross-border trade. In fact, whilst on average prices in Belgium are higher than in most European countries, they are still considerably lower than in France and the UK. Cross-border trade of cigarettes was thus the main reason why cigarettes managed to see volume growth in 2012.

RYO and MYO benefit from the decline in cigarettes excluding cross border sales

Smoking tobacco – chiefly roll-your-own (RYO) and make-your-own (MYO is classified as part of RYO tobacco) products – recorded solid volume growth in 2012. Its success stemmed not only from cross-border trade. This category, in comparison with cigarettes, was very dynamic. In fact, the rising prices of cigarettes led a number of consumers to shift to smoking tobacco.

The big four continue to lead sales

The so-called “big four” multinational companies (Philip Morris Belgium, British American Tobacco Belgium, Imperial Tobacco Belgium and JT International Co Netherlands) dominated tobacco in Belgium in 2012. The only domestic company was Gryson, which held a significant share in smoking tobacco.

Mainstream grocery retailers gain strength in 2012

Tobacco specialists saw a slight decline in volume share in cigarettes and smoking tobacco in 2012, but remained the backbone of retail sales for cigars in Belgium. Instead, in cigarettes and smoking tobacco, mainstream grocery retailers, including supermarkets and independent small grocers, performed very well, and saw an increase in volume share in 2012.

The shift from cigarettes to RYO and MYO is expected to continue

The Belgian tobacco market is very mature and highly legislated, and the future will remain highly restrained. There are two factors which will play a significant role in shaping the market in the future: unit prices and the overall economic context. The negative effects of the economic crisis – mainly unemployment – were amongst the main factors preventing people from smoking in the review period. By contrast, a relatively better economic performance, expected from 2014, could have the opposite effect. Aside, rising prices, especially in cigarettes, will diminish the impact of cross-border trade on domestic consumption, and will also keep boosting the shift from economy cigarettes to smoking tobacco. Overall, cigarettes is set to post a stronger volume decline in the forecast period, in contrast to smoking tobacco, which is set to see an increase in demand.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belgium for free:

The Tobacco in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Belgium?
  • What are the major brands in Belgium?
  • Which sector of the tobacco products market is the largest by value sales in Belgium?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Belgium?
  • Which sector is the most heavily taxed in Belgium?
  • Which companies dominate in the total tobacco market in Belgium in terms of market share?
  • What is the distribution channel split for the tobacco products market in Belgium?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Belgium - Industry Overview

EXECUTIVE SUMMARY

Cross-border sales push volume growth in 2012

RYO and MYO benefit from the decline in cigarettes excluding cross border sales

The big four continue to lead sales

Mainstream grocery retailers gain strength in 2012

The shift from cigarettes to RYO and MYO is expected to continue

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Advertising and sponsorship

Point of sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 3 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 4 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 5 Sales of Tobacco by Category: Volume 2007-2012
  • Table 6 Sales of Tobacco by Category: Value 2007-2012
  • Table 7 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 8 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 9 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Tobacco in Belgium - Company Profiles

British American Tobacco Belgium SA in Tobacco (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Belgium SA: Key Facts
  • Summary 4 British American Tobacco Belgium SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco Belgium SA: Competitive Position 2012

Imperial Tobacco Belgium in Tobacco (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Imperial Tobacco Belgium: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Imperial Tobacco Belgium: Competitive Position 2012

Philip Morris Belgium BVBA in Tobacco (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philip Morris Belgium BVBA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Philip Morris Belgium BVBA: Competitive Position 2012

Cigarettes in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 10 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 11 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 13 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 14 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 15 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 17 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 18 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 19 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 21 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 26 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 27 Cigarettes Brand Shares 2009-2012
  • Table 28 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 29 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 30 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Belgium - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigars - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Cigars by Category: Volume 2007-2012
  • Table 44 Sales of Cigars by Category: Value 2007-2012
  • Table 45 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 46 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 47 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 49 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 50 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 51 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 52 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 53 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 54 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 55 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 56 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 57 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smoking Tobacco in Belgium - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Smoking Tobacco New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 59 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 60 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 61 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 62 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 63 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 64 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 65 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 66 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 67 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 69 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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