Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy.
Smoking prevalence continued to be high in Cameroon, with smoking prevalence among males remaining unchanged over the review period, while smoking prevalence actually rose among females, though from a much smaller base. Lack of enforcement of tobacco regulations is contributing to the continued high smoking prevalence.
British American Tobacco Plc continued to hold on to its strong leadership position, due to high brand awareness and consumer loyalty. Poor performance of its premium brand Benson & Hedges and supply issues of its mid-priced brand L&B Menthol was offset by the strong performance of its economy brand Rothmans.
Distribution of cigarettes was mainly through street vendors and kiosks, with most cigarettes sold in single units, rather than in packets. Other distribution channels such as forecourts lost value share, as such retailers do not offer the option of buying cigarettes individually.
Cigarettes will register a decline in volume sales over the forecast period, despite continued high smoking prevalence, which will continue to rise among younger people, partly fuelled by peer pressure and alcohol consumption. With illicit sales being high, this will dampen volume sales of licit cigarettes.
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Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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