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Country Report

Dominican Republic Flag Tobacco in Dominican Republic

| Pages: 56

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Cigarettes’ Declining Trend Slows Down

After the introduction of an aggressive fiscal reform on 1 January 2013, and a steep volume decline of 14%, cigarettes seems to be slowly recovering. As part of this fiscal reform, an increase of the specific excise tax was introduced in 2014. Also, VAT was raised among a wide range of staple goods. As a consequence, prices grew at more than double the rate of inflation. However, VAT levels for cigarettes were maintained. This, added to an economic growth presenting an all-time recent high of 7%, contributed to soften the impact on volume consumption of cigarettes, which fell by 8%.

Illicit Trade Continues Taking Over Cigarettes

Substantial price increases in 2013 led to massive downtrading. A big part of that downtrading went to licit economy brands. However, a bigger chunk went to cheaper, illicit products. Illicit trade saw its largest growth in many years with the introduction of the fiscal austerity package. A year later, and illicit trade continued to rise, growing 4% in volume terms in 2014, and with more than 20 brands present. Efforts have been made by local authorities to reduce the harm of illicit trade, confiscating more than 26 million units of cigarettes in 2014. However, if more stringent action is not taken, the upward trend of illicit trade will continue and gain strength along the way.

A Battle Fought In the Economy Segment

With price increases and the rise in illicit trade, companies fight for value share, and this battle is fought in the economy segment. The economy segment reached one of its highest growths in more than a decade. Philip Morris leads in this attempt with L&M, which after a year of exploration of the category, managed to achieve a place as the top brand of the segment. British American Tobacco holds the second place with its brand Viceroy. La Tabacalera commands third place, however, the potential of Hilton is unprecedented and a doubled volume share demonstrates that fact.

Philip Morris Dominicana SA Dominance Threatened

With the rise of the economy segment, Philip Morris’s leadership position weakens. Even though the company holds a solid leadership, its flagship brands Nacional and Marlboro, are threatened by downgrading. British American Tobacco and La Tabacalera, both companies with a longstanding focus on the economy segment in the Dominican Republic, are closing the gap that tax-driven price increases have opened.

Positive Volume Prospects Over the Forecast Period

Over the forecast period, normal annual raises are expected to be applied to the specific excise tax. It is not expected that tax-driven price increases will be as steep as those seen during the review period. In fact, VAT should even decrease by two percentage points in 2016. As a consequence, illicit trade should become less detrimental to retail volume.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Dominican Republic for free:

The Tobacco in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • Which sector of the tobacco products market is the largest by value sales in Dominican Republic?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Dominican Republic?
  • Which sector is the most heavily taxed in Dominican Republic?
  • Which companies dominate in the total tobacco market in Dominican Republic in terms of market share?
  • What is the distribution channel split for the tobacco products market in Dominican Republic?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Cigarettes’ Declining Trend Slows Down

Illicit Trade Continues Taking Over Cigarettes

A Battle Fought In the Economy Segment

Philip Morris Dominicana SA Dominance Threatened

Positive Volume Prospects Over the Forecast Period

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Law 48-00

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics: Cigars 2009-2014
  • Table 7 Trade Statistics: Tobacco Leaf 2009-2014
  • Table 8 Trade Statistics: Cigarettes Production, Exports and Imports 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 9 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 10 Sales of Tobacco by Category: Volume 2009-2014
  • Table 11 Sales of Tobacco by Category: Value 2009-2014
  • Table 12 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 13 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 14 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 15 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 2 Research Sources

Tobacco in Dominican Republic - Company Profiles

British American Tobacco Republica Dominicana in Tobacco (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Republica Dominicana: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Republica Dominicana: Competitive Position 2014

La Aurora CxA in Tobacco (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 La Aurora CxA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 La Aurora: Competitive Position 2014

La Tabacalera CxA in Tobacco (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 La Tabacalera CxA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 La Tabacalera CxA: Competitive Position 2014

Philip Morris Dominicana SA in Tobacco (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Philip Morris Dominicana SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Philip Morris Dominicana SA: Competitive Position 2014

Tabacalera A Fuente y Cia in Tobacco (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Tabacalera A Fuente y Cia: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Tabacalera A Fuente y CIA: Competitive Position 2014

Cigarettes in Dominican Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPES

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 14 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 18 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 19 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 20 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 21 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 22 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 23 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 24 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 25 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 26 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 28 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 29 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 30 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 31 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 32 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 33 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 34 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 35 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 40 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 43 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 45 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 46 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 47 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Dominican Republic - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 48 Sales of Cigars by Category: Volume 2009-2014
  • Table 49 Sales of Cigars by Category: Value 2009-2014
  • Table 50 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 53 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 54 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 55 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 56 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 57 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 59 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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