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Country Report

Ecuador Flag Tobacco in Ecuador

| Pages: 41

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Retail value sales decline

Retail value sales of tobacco declined in 2014. The increase in prices due to a 14% increase in cigarette taxes, plus the growing perception of tobacco as a major health threat contributed to the slight decrease.

Better implementation of the law

As the government implemented more controls to ensure the correct implementation of the Organic Law for the Regulation and Control of Tobacco (passed in 2011), the law became more respected at the national level. Minors, for example, had no access to tobacco products as they did when the previous law was not fully implemented in practice.

Tabacalera Andina maintains its leadership

Tabacalera Andina was the leading producer of tobacco products as it was in effect the only manufacturer of cigarettes, which represented almost the entire amount of value sales in tobacco in 2014.

Traditional retailers remain the most important

Grocery retailers was the major distribution channel for tobacco in 2014. Traditional grocery retailers led sales, as it was the most widespread channel in the country, and thus was well positioned to sell tobacco products as it reached the whole population.

More taxes, less sales

Retail value retail sales are expected to decrease slightly over the forecast period when measured at constant 2014 prices. Taxes are anticipated to continue increasing, which has a direct impact on consumption.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ecuador for free:

The Tobacco in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Ecuador?
  • What are the major brands in Ecuador?
  • Which sector of the tobacco products market is the largest by value sales in Ecuador?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Ecuador?
  • Which sector is the most heavily taxed in Ecuador?
  • Which companies dominate in the total tobacco market in Ecuador in terms of market share?
  • What is the distribution channel split for the tobacco products market in Ecuador?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Retail value sales decline

Better implementation of the law

Tabacalera Andina maintains its leadership

Traditional retailers remain the most important

More taxes, less sales

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Organic Law for the Regulation and Control of Tobacco

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples (Pack of 20)

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics – Cigarette Production/Exports/Imports 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 7 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 8 Sales of Tobacco by Category: Volume 2009-2014
  • Table 9 Sales of Tobacco by Category: Value 2009-2014
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 11 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in Ecuador - Company Profiles

Aray Cigars SA in Tobacco (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Aray Cigars SA: Key Facts

PRODUCTION

  • Summary 4 Aray Cigars SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 5 Aray Cigars: Competitive Position 2014

Corporación Habanos SA in Tobacco (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Corporación Habanos SA: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Corporación Habanos SA: Competitive Position 2014

Tabacalera Andina SA in Tobacco (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Tabacalera Andina SA: Key Facts
  • Summary 9 Tabacalera Andina SA: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Tabacalera Andina SA: Competitive Position 2014

Cigarettes in Ecuador - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 11 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 12 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 16 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 23 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 24 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 28 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 29 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 30 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 31 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 32 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 40 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 41 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Ecuador - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Cigars by Category: Volume 2009-2014
  • Table 47 Sales of Cigars by Category: Value 2009-2014
  • Table 48 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 52 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 53 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 54 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 55 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 56 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 57 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 59 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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