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Country Report

Tobacco in Ecuador

| Pages: 48

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Stricter legislation causes deep changes in the tobacco industry

In addition to the taxes that were introduced in late 2011, in February 2012, a regulation that stated how the Organic Law for the Regulation and Control of Tobacco should be executed was published. This gave details and guidelines on how to implement the law and also allowed for the beginning of a new tobacco-control era. The main result of the publication of this regulation was the introduction in mid-2012 of health warning images and a ban on smoking in public places.

Growth slows across the board as a result of legislative changes

The main tobacco category affected by the implementation of the tobacco-control law in 2012 was cigarettes. The mix of actions taken by the government, through a ban of the consumption of tobacco products in closed public places, a new requirement of health warnings and a twice-yearly review of the ICE (Impuesto a Consumos Especiales or special goods tax) translated into weakened volume sales of tobacco products in 2012.

Sales of individual cigarettes increase

As cigarette packs became more expensive in 2012, the trend towards consumption of single sticks increased among more price-sensitive smokers. As a result, more cigarettes were sold through independent small grocers, which was the only distribution channel that continued to offer individual cigarettes.

Contraband won’t fill the gap

The reduction in consumption of retail cigarettes in 2012 was not believed to have been supplanted by a corresponding increase in contraband. Whereas typically the inverse relationship between formal sales and illicit trade help to prop-up the total market, there has been an increasing movement among smokers towards stopping or decreasing their cigarette smoking frequency. Beyond the retail price increase mainly due to the ICE tax, concerns about the consumption of potentially harmful products is impacting consumption of cigarettes.

Dark future lies ahead

As Ecuador has become a stricter country with more comprehensive legislation to control and reduce smoking prevalence, the forecast period looks cloudy for tobacco manufacturers. It is very likely that the legislation might be even more severe during the forecast period, given that the ICE is revised biannually, but, even if it remains the same, it will still have an impact on constant value sales, mainly of cigarettes, which are expected to decline over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ecuador for free:

The Tobacco in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Ecuador?
  • What are the major brands in Ecuador?
  • Which sector of the tobacco products market is the largest by value sales in Ecuador?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Ecuador?
  • Which sector is the most heavily taxed in Ecuador?
  • Which companies dominate in the total tobacco market in Ecuador in terms of market share?
  • What is the distribution channel split for the tobacco products market in Ecuador?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Stricter legislation causes deep changes in the tobacco industry

Growth slows across the board as a result of legislative changes

Sales of individual cigarettes increase

Contraband won’t fill the gap

Dark future lies ahead

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Organic Law for the Regulation and Control of Tobacco

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty-paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

PRODUCTION/IMPORTS/EXPORTS

  • Table 3 Trade Statistics – Cigarette Production/Imports/Exports 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 4 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 5 Sales of Tobacco by Category: Volume 2007-2012
  • Table 6 Sales of Tobacco by Category: Value 2007-2012
  • Table 7 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 8 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 9 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Tobacco in Ecuador - Company Profiles

Aray Cigars SA in Tobacco (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Aray Cigars SA: Key Facts
  • Summary 4 Aray Cigars SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Aray Cigars SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 Aray Cigars SA: Competitive Position 2012

British American Tobacco (South America) Ltd in Tobacco (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 British American Tobacco (South America) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 British American Tobacco (South America) Ltd: Competitive Position 2012

Tabacalera Andina SA in Tobacco (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Tabacalera Andina SA: Key Facts
  • Summary 10 Tabacalera Andina SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Tabacalera Andina SA: Competitive Position 2012

Cigarettes in Ecuador - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 13 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Menthol/standard

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Filter length

Cigarettes: Regular vs slim and superslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 13 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 14 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 15 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 17 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 18 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 19 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 21 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 26 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 27 Cigarettes Brand Shares 2009-2012
  • Table 28 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 29 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 30 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Ecuador - Category Analysis

HEADLINES

TRENDS

HAND-MADE CIGARS VS MACHINE-MANUFACTURED CIGARILLOS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 14 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Cigars by Category: Volume 2007-2012
  • Table 44 Sales of Cigars by Category: Value 2007-2012
  • Table 45 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 46 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 47 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 49 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 50 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 51 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 52 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 53 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 54 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 55 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 56 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 57 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smoking Tobacco in Ecuador - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 59 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 60 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 61 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 62 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 63 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 64 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 65 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 66 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 67 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 68 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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