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Country Report

Ecuador Flag Tobacco in Ecuador

| Pages: 44

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Consumption trends amongst younger individuals shape the industry

There are two different cases to show how smoking habits of the younger population make a difference. The first is in cigarettes, where according to survey results from the National Council of Control of Psycotropic Substances minors have reduced their smoking prevalence. This is expected to reduce the amount of young adults that are loyal to smoking cigarettes. On the other hand, the cigar industry is becoming more appealing to the younger generation, so that cigar consumption is growing due to the increasing interest of consumers between mid-20s and mid-30s.

A continuous slowdown in growth shows the result of government controls

In 2013, two years after passage of the Organic Law for the Regulation and Control of Tobacco, the consequences seemed to be positive for the government and negative for manufacturers. For the latter, value sales grew the slowest in 2013 (after 2012) compared with the review period.

Tabacalera Andina is the total industry leader

Tabacalera Andina SA (Tanasa) is completely dominant in Ecuador’s tobacco industry. The firm is the sole manufacturer of cigarettes in the country, and due to cigarette popularity, the firm’s value sales in 2013 represented 100% of total cigarette sales.

Boost of local production

Local production is growing quickly. In cigarettes local production represents the majority, as Tabacalera Andina, Philip Morris International’s subsidiary in Ecuador, is the leader in sales and its cigarettes are all locally produced. In cigars, imported Cuban cigars remain the leaders, but local production is growing, as the product quality of local cigars is highly accepted, and prices make the products more affordable and open to expansion amongst a wider range of consumers.

Volume sales of cigarettes to decline whilst value sales rise

During the forecast period, volume growth rates of cigars is expected to rise moderately whilst volume sales of cigarettes are expected to decline, caused by the reduction of the smoking prevalence amongst current smokers (due to growing prices and health concerns). The declining trend for cigarettes will be somewhat countered by the increase of new smokers due to population growth and cultural habits, as smoking is still seen in many cases as sophisticated. Value sales are mainly expected to grow faster than during the review period due to expected higher prices caused by higher taxes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ecuador for free:

The Tobacco in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Ecuador?
  • What are the major brands in Ecuador?
  • Which sector of the tobacco products market is the largest by value sales in Ecuador?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Ecuador?
  • Which sector is the most heavily taxed in Ecuador?
  • Which companies dominate in the total tobacco market in Ecuador in terms of market share?
  • What is the distribution channel split for the tobacco products market in Ecuador?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Consumption trends amongst younger individuals shape the industry

A continuous slowdown in growth shows the result of government controls

Tabacalera Andina is the total industry leader

Boost of local production

Volume sales of cigarettes to decline whilst value sales rise

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Organic Law for the Regulation and Control of Tobacco

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty-paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics – Cigarette Production/Exports/Imports 2008-2013
  • Table 7 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 8 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 9 Sales of Tobacco by Category: Volume 2008-2013
  • Table 10 Sales of Tobacco by Category: Value 2008-2013
  • Table 11 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 12 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 13 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in Ecuador - Company Profiles

Corporación Habanos SA in Tobacco (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Corporación Habanos SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Corporación Habanos SA: Competitive Position 2013

Tabacalera Andina SA in Tobacco (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tabacalera Andina SA: Key Facts
  • Summary 6 Tabacalera Andina SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Tabacalera Andina SA: Competitive Position 2013

Villiger Söhne AG in Tobacco (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Villiger Söhne AG: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Villiger Söhne AG: Competitive Position 2013

Cigarettes in Ecuador - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 10 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 11 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 17 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 18 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 22 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 24 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 25 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 26 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 29 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 30 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 31 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 32 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 33 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 41 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 42 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 43 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 46 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in Ecuador - Category Analysis

HEADLINES

TRENDS

HAND-MADEVS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Cigars by Category: Volume 2008-2013
  • Table 48 Sales of Cigars by Category: Value 2008-2013
  • Table 49 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 53 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 54 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 55 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 56 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 57 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 58 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 60 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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