Retail sales of tobacco in Finland registered a slight decline in constant value terms in 2022, as consumption patterns continued to return to their pre-pandemic norms. The market experienced an exceptional year in 2020, due to the impact of the COVID-19 crisis, which limited opportunities for private imports and artificially bolstered domestic sales.
The trend of consistent tax increases continued in 2022. No matter which party is in power in Finland, the government has an established tendency to increase tobacco tax twice a year.
Philip Morris, Imperial Brands, JT International Co Netherlands BV and British American Tobacco (BAT) were the only players to register significant shares of the Finnish cigarette market in 2022, having collectively accounted for more than 96% of retail value sales. Given the restrictions on the marketing of tobacco products, it is extremely difficult for other companies to challenge the major players’ hold on the category and there were no significant changes to the brand landscape.
Finnvape, a long time retailer of e-vapour products, filed for bankruptcy in 2022. The retailer was one of the leading players in the industry so the news naturally shook the business community.
Despite growing health concerns, retail sales of tobacco products are predicted to remain fairly stable in constant value terms during the forecast period, thanks to an expected increase in the number of consumers who engage in vaping. By contrast, sales of cigarettes will be negatively affected by further planned increases in excise duties, which will result in higher retail prices.
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Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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