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Country Report

Georgia Flag Tobacco in Georgia

| Pages: 62

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Growth of sales in 2012 on the background of general reduction in the review period

In the review period the market of tobacco saw gradual reduction of sales in per capita terms. This reflected the increasing understanding of the harmfulness of smoking among the Georgian population. Georgian people are increasingly gaining knowledge of the negative influence of tobacco use on the human organism generally and this has led many people to quit out of fear for their own health. As a result, volume sales of high on nicotine tobacco products declined over the review period. However, volume sales of tobacco increased in 2012, suggesting that health awareness is becoming less of a concern among Georgia’s remaining smokers. This may also be partially due to the more stressful lifestyles being led by many Georgians due to ongoing political and economic uncertainty. In fact, the majority of Georgian smokers tended to prefer higher quality cigarettes with lower tar levels at the end of the review period.

Reduced share of local cigarette brands

2012 saw further declines in volume sales of local cigarette brands. Earlier in the review period, the proportion of cigarettes sold in Georgia under domestic brands was much higher. However, sales gradually declined over the course of the review period. The reason for this is the higher quality of the wider range of imported cigarettes in Georgia, which are also more widely available. In addition, local cigarettes were previously much cheaper than similar imported brands, a price advantage which has declined significantly in recent years. As such, many smokers now prefer high-quality imported cigarettes which are only slightly more expensive than local brands, making it difficult for Georgian tobacco companies to compete against their international rivals.

Japan Tobacco Inc remains highly successful in Georgia

Japan Tobacco Inc remained the leading player in tobacco in Georgia during 2012. The reason for this company’s success was its leading brand Winston. The company introduced its new brand Winston X Style, which is more modern, at a lower unit price than similar quality brands. Winston’s new positioning pits it against more expensive brands than previously. Japan Tobacco Inc offers a wide range of products under the Winston brand, which is present in low tar, ultra low tar, slim, short and long/superking variants at a range of price points from economy to premium. In general, Japan Tobacco has very wide distribution in Georgia and engages in advertising for all of its brands in the country. Recently, the company has also engaged in packaging innovation.

Independent small grocers and tobacco specialists lead retail tobacco sales

No major changes were observed in the retail distribution of tobacco in 2012. The main retail distribution channels for tobacco in Georgia are independent small grocers and tobacco specialists. Tobacco specialists leads the retail distribution of cigars and cigarillos and smoking tobacco, while independent small grocers leads in cigarettes. Ten years ago, independent small grocers accounted for more than one half of retail volume sales of cigarettes in Georgia. However, tougher trade regulations have resulted in tobacco specialists gaining share from independent small grocers since 2005. Tobacco products are also widely available in supermarkets, hypermarkets, convenience stores and non-retail channels such as bar-tobacconists and hotels/restaurants/bars). During 2012, the share of tobacco sales in forecourt retailers increased due to growth of modern and better equipped forecourt retailers in Georgia.

Declines expected in cigarette consumption during the forecast period

Georgia has among the highest smoking prevalence rates in Europe. This, in turn, is connected to low incomes of general population in Georgia. In addition, smoking has been an important part of the lifestyle of Georgian people for many decades. However, the increasing understanding of the harm which can be caused by smoking among the general population of Georgia and rising health awareness are gradually compromising demand for tobacco. Smoking prevalence in Georgia is expected to decline over the forecast period, limiting growth in tobacco.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Tobacco in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Georgia?
  • What are the major brands in Georgia?
  • Which sector of the tobacco products market is the largest by value sales in Georgia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Georgia?
  • Which sector is the most heavily taxed in Georgia?
  • Which companies dominate in the total tobacco market in Georgia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Georgia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Growth of sales in 2012 on the background of general reduction in the review period

Reduced share of local cigarette brands

Japan Tobacco Inc remains highly successful in Georgia

Independent small grocers and tobacco specialists lead retail tobacco sales

Declines expected in cigarette consumption during the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Summary 2 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 2 Trade Statistics: Tobacco Leaf 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 3 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 4 Sales of Tobacco by Category: Volume 2007-2012
  • Table 5 Sales of Tobacco by Category: Value 2007-2012
  • Table 6 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 7 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 8 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 10 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 4 Research Sources

Tobacco in Georgia - Company Profiles

British American Tobacco Georgia Ltd in Tobacco (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 British American Tobacco Georgia Ltd: Key Facts
  • Summary 6 British American Tobacco Georgia Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 British American Tobacco Georgia Ltd: Competitive Position 2012

Eliz Group in Tobacco (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Eliz Group: Key Facts
  • Summary 9 Eliz Group: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Omega Group Tobacco Ltd in Tobacco (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Omega Group Tobacco Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Omega Group Tobacco Ltd: Competitive Position 2012

Cigarettes in Georgia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 13 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Menthol/standard

Cigarettes: Filter/non-filter

Cigarettes: Carbon/standard filter

Cigarettes: Filter length

Cigarettes: Regular vs slims vs superslims

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 12 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 13 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 14 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 15 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 17 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 19 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 20 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 21 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 25 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 26 Cigarettes Brand Shares 2009-2012
  • Table 27 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 28 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 29 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 30 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 31 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 32 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Georgia - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 14 Cigars - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 42 Sales of Cigars by Category: Volume 2007-2012
  • Table 43 Sales of Cigars by Category: Value 2007-2012
  • Table 44 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 45 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 46 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 47 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 48 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 49 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 50 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 51 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 52 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 53 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 54 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 55 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 56 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in Georgia - Category Analysis

TRENDS

Smoking Tobacco in Georgia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 57 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 58 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 59 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 60 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 61 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 62 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 63 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 64 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 65 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 66 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 67 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 68 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 69 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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