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Country Report

Georgia Flag Tobacco in Georgia

| Pages: 62

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Tobacco sees import growth in 2013

In 2013, tobacco imports increased in Georgia. The main reason for import growth was an increase in excise levies in September 2013. Forecasting the increase in excise, players started importing tobacco products in large volumes before September 2013, in order to be able to sell them at a higher price after the rise in excise and, as a result, gain higher revenues.

Locally produced tobacco products reduce

The popularity of locally produced tobacco products decreased in Georgia during 2013 and this will tend to continue during the forecast period. Due to a wide range of international brands present in Georgia, locally produced tobacco products cannot compete in terms of quality and price correlation.

Omega Group Tobacco Ltd (OGT) aims to regain lost volume share

OGT is one of the key players in tobacco in Georgia and has a very long history of presence. However, during 2010-2013, the company lost tobacco volume share significantly, due to the leadership of one of the greatest tobacco players worldwide, Japan Tobacco Inc, present in Georgia with a wide range of international brands in its portfolio. However, in 2013, OGT introduced more than 10 new international tobacco brands to Georgia which fall mainly into the mid-priced segment. This will allow the company to improve its position in tobacco in Georgia.

Traditional types of grocery retailers are the main channels for cigarette sales

Tobacco specialists and independent small grocers remained the largest distributional channels for cigarette sales in 2013. As a result of certain promotional bans in Georgia, tobacco distributors have started using point-of-sale product display, as this has remained one of the main ways of promoting tobacco products. Besides this, companies are accomplishing tobacco products promotion and achieving sales quite successfully with products being displayed at points of sale, where, at the moment of checkout, consumers select tobacco products according to their preference.

Smoking prevalence set to decline in Georgia

Smoking prevalence is expected to decline in Georgia over the forecast period as a result of anti-smoking campaigns that have resulted in the population’s education as to the harm of tobacco products. Over decades, consumption of tobacco products in Georgia was not significantly developed, because of the low level of income among the Georgian population. However, when international brands entered Georgia, the popularity of tobacco products started increasing in the 1990s, resulting in a high level of tobacco smokers among the underage population. Nevertheless, as a result of increased anti-tobacco campaigns, the number of the smoking population is set to decline in Georgia over the forecast period.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Tobacco in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Georgia?
  • What are the major brands in Georgia?
  • Which sector of the tobacco products market is the largest by value sales in Georgia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Georgia?
  • Which sector is the most heavily taxed in Georgia?
  • Which companies dominate in the total tobacco market in Georgia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Georgia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Tobacco sees import growth in 2013

Locally produced tobacco products reduce

Omega Group Tobacco Ltd (OGT) aims to regain lost volume share

Traditional types of grocery retailers are the main channels for cigarette sales

Smoking prevalence set to decline in Georgia

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

The Law on Tobacco Control in Georgia

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Summary 2 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 4 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 5 Trade Statistics – Cigarettes 2008-2013
  • Table 6 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 7 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 8 Sales of Tobacco by Category: Volume 2008-2013
  • Table 9 Sales of Tobacco by Category: Value 2008-2013
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 11 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 13 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 3 Research Sources

Tobacco in Georgia - Company Profiles

British American Tobacco Georgia Ltd in Tobacco (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 British American Tobacco Georgia Ltd: Key Facts
  • Summary 5 British American Tobacco Georgia Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Georgia Ltd: Competitive Position 2013

Eliz Group in Tobacco (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Eliz Group: Key Facts
  • Summary 8 Eliz Group: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Omega Group Tobacco Ltd in Tobacco (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Omega Group Tobacco Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Omega Group Tobacco Ltd: Competitive Position 2013

Cigarettes in Georgia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 11 Cigarettes: New Product Launches by NBO

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 12 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/flavour capsule

Flavour threads and capsule filters

Cigarettes: filtered/unfiltered

Cigarettes: carbon/non-carbon filter

Cigarettes: length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 16 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 17 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 21 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 24 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 25 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 26 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 29 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 30 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 31 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 32 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 41 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 42 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in Georgia - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Cigars by Category: Volume 2008-2013
  • Table 47 Sales of Cigars by Category: Value 2008-2013
  • Table 48 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 52 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 53 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 54 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 55 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 56 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 57 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 59 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smoking Tobacco in Georgia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 62 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 63 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 66 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 67 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 68 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 69 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 71 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 73 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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