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Country Report

Georgia Flag Tobacco in Georgia

| Pages: 58

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Low demand for cigarette alternatives

Georgian consumers remain conservative in terms of smoking, with the majority staying loyal to traditional cigarettes. It is difficult for providers of cigars and smoking tobacco to build a large audience due to low product awareness and high prices. As a result, competition in these categories is intensifying and prices are on the decline.

Tobacco prices are rising

The price of tobacco products in Georgia is rising as a result of several factors. One wave of price increase occurred in 2013 when there was an increase in excise levies. The process continued during 2014, influenced by the excise rise in 2013 and by the rate of inflation. However, the impact on consumption of tobacco products was insignificant during 2014. As a further rise in excise is expected in 2015, tobacco products are expected to become more expensive over the forecast period.

Domestic manufacturers continue losing shares

Domestic manufacturers continued to struggle due to low demand for locally produced tobacco products. As a result of equalisation of excise duties between domestic and imported products, local companies are unable to benefit from offering lower prices. Moreover, Georgian consumers are actively switching to imported products attracted by their better quality and global brand appeal.

Traditional grocery retailers is the main channel for tobacco products

Traditional grocery retailers remains the main channel through which tobacco products are purchased. Rapid growth of tobacco specialists’ retailer chains has had a positive impact on the category, especially on cigars and smoking tobacco, which are difficult to find via other channels. Since the introduction of restrictions on tobacco advertisement, companies and distributors have tended to strengthen ties with retailers to improve their display advertisements. This method is one of the most popular and effective among Georgian companies.

The number of smokers is expected to decline

Georgia is increasingly seeing a decline in the number of smokers. Thanks to the legislative harmonisation process with the EU, the Georgian government is introducing new regulations on tobacco products on a regular basis. This complex approach includes increasing duties, limiting advertisement and distribution of products. Anti-smoking campaigns have not had a significant impact and the overall education levels on the harmfulness of smoking is rising, encouraging many tobacco consumers to quit smoking. Moreover, rising product prices will make smoking unaffordable to a large percentage of the population due to low income levels. Given these circumstances, some smokers are likely to stop consuming the product while others will simply reduce their smoking frequency.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Tobacco in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Georgia?
  • What are the major brands in Georgia?
  • Which sector of the tobacco products market is the largest by value sales in Georgia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Georgia?
  • Which sector is the most heavily taxed in Georgia?
  • Which companies dominate in the total tobacco market in Georgia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Georgia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Low demand for cigarette alternatives

Tobacco prices are rising

Domestic manufacturers continue losing shares

Traditional grocery retailers is the main channel for tobacco products

The number of smokers is expected to decline

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

The Law on Tobacco Control in Georgia

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Summary 2 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 4 Trade Statistics: Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 5 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 6 Sales of Tobacco by Category: Volume 2009-2014
  • Table 7 Sales of Tobacco by Category: Value 2009-2014
  • Table 8 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 9 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 10 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Tobacco in Georgia - Company Profiles

British American Tobacco Georgia Ltd in Tobacco (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 British American Tobacco Georgia Ltd: Key Facts
  • Summary 6 British American Tobacco Georgia Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 British American Tobacco Georgia Ltd: Competitive Position 2014

Eliz Group in Tobacco (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Eliz Group: Key Facts
  • Summary 9 Eliz Group: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Omega Group Tobacco Ltd in Tobacco (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Omega Group Tobacco Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Omega Group Tobacco Ltd: Competitive Position 2014

Cigarettes in Georgia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 13 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 14 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 15 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 18 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 19 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 22 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 23 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 27 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 28 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 29 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 30 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 39 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 40 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Georgia - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Cigars by Category: Volume 2009-2014
  • Table 45 Sales of Cigars by Category: Value 2009-2014
  • Table 46 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 47 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 50 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 51 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 52 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 53 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 54 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 55 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 56 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smokeless Tobacco in Georgia - Category Analysis

TRENDS

Smoking Tobacco in Georgia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 60 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 61 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 62 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 63 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 64 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 65 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 66 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 67 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 68 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 69 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 70 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 71 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Brand Ranking
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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