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Country Report

Greece Flag Tobacco in Greece

| Pages: 62

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Sales continue to record negative growth

Amidst the recession and with consecutive price increases over most of the review period tobacco sales recorded negative value growth in 2014 for the fifth consecutive year. In volume terms the decline was steeper, although this did not reflect an actual decline in the consumption of tobacco products, with smokers switching to the illicit trade in order to reduce their spending on tobacco products. The effect was particularly noticeable in economy cigarettes, as its target audience was also the most price sensitive and was therefore less reluctant to switch to cigarettes from the black market.

Illicit trade continues to thrive

The rise in the illicit trade of cigarettes and RYO tobacco continued to pose a key obstacle to the performance of tobacco products in Greece. Industry sources suggest that smoking prevalence has declined since the outbreak of the recession, yet sales have been declining, given the high proportion of smokers opting for unlicensed tobacco products which were widely available.

Competition intensifies, resulting in changes in the competitive landscape

With tobacco sales declining over the review period and all companies having witnessed significant losses in their revenues, competition became fierce. This resulted in significant changes in the tobacco market as players struggled to maintain their shares. Camel was repositioned from premium to mid-priced in response to tax hikes that affected prices, as was Prince (soft pack only), while Philip Morris introduced Marlboro Touch, a mid-priced version of its flagship brand. A number of economy brands reduced the number of sticks per pack in order to maintain prices at the same levels. The same strategy was also used in RYO tobacco, with all players reducing the number of grams. In response to price increases most players introduced Superking/long variants of their key brands with a value-for-money claim.

Liberalisation of tobacco distribution fails to bring changes

A law introduced in 2013 liberalised the distribution of tobacco products in Greece, allowing grocery retailers, as well as forecourt retailers, to stock tobacco products in their outlets. However, this brought only marginal changes. In grocery retailers, only Carrefour took advantage of the change and introduced tobacco products at its tills, while no other supermarket and discounter chains proceeded with this. Forecourt retailers were already allowed to sell cigarettes prior to the introduction of the new legislation, although restrictions applied. The liberalisation of distribution did not result in more forecourt retailers introducing tobacco products in their outlets.

Growth is set to remain negative

At least in the short term, growth is expected to remain negative with migration to the illicit trade set to continue. Financial constraints are also likely to encourage migration to vapour devices, which is regarded by Greek smokers as a means of reducing spending on smoking and in this context is thriving in Greece. Value growth is set to continue to outperform volume sales in many categories as price increases continue over the forecast period.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Greece for free:

The Tobacco in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Greece?
  • What are the major brands in Greece?
  • Which sector of the tobacco products market is the largest by value sales in Greece?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Greece?
  • Which sector is the most heavily taxed in Greece?
  • Which companies dominate in the total tobacco market in Greece in terms of market share?
  • What is the distribution channel split for the tobacco products market in Greece?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Greece - Industry Overview

EXECUTIVE SUMMARY

Sales continue to record negative growth

Illicit trade continues to thrive

Competition intensifies, resulting in changes in the competitive landscape

Liberalisation of tobacco distribution fails to bring changes

Growth is set to remain negative

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco products ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2009-2014
  • Table 8 Sales of Tobacco by Category: Value 2009-2014
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 10 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 2 Research Sources

Tobacco in Greece - Company Profiles

British American Tobacco Hellas SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Hellas SA: Key Facts
  • Summary 4 British American Tobacco Hellas SA: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco Hellas SA: Competitive Position 2014

JT International Hellas SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 JT International Hellas SA: Key Facts
  • Summary 7 JT International Hellas SA: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 JT International Hellas SA: Competitive Position 2014

Papastratos Cigarette Mfg Co SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Papastratos Cigarette Mfg Co SA: Key Facts
  • Summary 10 Papastratos Cigarette Mfg Co SA: Operational Indicators

PRODUCTION

  • Summary 11 Papastratos Cigarette Mfg Co SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 12 Papastratos Cigarette Mfg Co SA: Competitive Position 2014

Cigarettes in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 14 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/flavour capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack Type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 23 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 30 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 31 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 40 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Greece - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2009-2014
  • Table 46 Sales of Cigars by Category: Value 2009-2014
  • Table 47 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 48 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 55 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 56 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smokeless Tobacco in Greece - Category Analysis

TRENDS

Smoking Tobacco in Greece - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 61 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 62 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 65 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 66 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 67 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 68 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 69 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 71 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Vapour Devices in Greece - Category Analysis

HEADLINES

LEGISLATION

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 16 Vapour Products: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 73 Number of Adult Vapers 2010-2014
  • Table 74 Sales of Vapour Devices by Category: Value 2011-2014
  • Table 75 Sales of Vapour Devices by Category: % Value Growth 2011-2014
  • Table 76 GBN Brand Rankings (GBO)/NBO of Rechargeable Cig-a-likes (including Nicotine Cartridges) 2014
  • Table 77 GBN Brand Rankings (GBO)/NBO of Tank System Charging and Vapourising Devices 2014
  • Table 78 GBN Brand Rankings (GBO)/NBO of E-liquids 2014
  • Table 79 Sales of Vapour Devices by Distribution Format: % Value 2009-2014
  • Table 80 Forecast Sales of Vapour Devices by Category: Value 2014-2019
  • Table 81 Forecast Sales of Vapour Devices by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Brand Ranking
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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