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Country Report

Greece Flag Tobacco in Greece

| Pages: 55

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Greek market registers a further volume decline

Volume sales of tobacco products in Greece continued to decline in 2013. This was partly the result of ever more Greeks quitting smoking, mainly due to the fact that they can no longer afford it, but was also due to rising health awareness and illicit tobacco products rapidly gaining share. In view of tax hikes implemented at the start of 2013, the market’s value sales performance was better than its volume performance as the average unit price of cigarettes increased yet again, along with the price of RYO tobacco, which has been under the spotlight in terms of tobacco tax reform. In this context, whereas at the start of the review period RYO tobacco registered strong growth as it benefited from smokers migrating towards more affordable alternatives, in 2013 it posted a heavy decline in sales.

Illicit trade is thriving

Although illicit trade was most common in cigarettes at the beginning of the review period it is now also becoming a major threat in RYO tobacco, which is increasingly being sold in bulk on the black market. Consecutive price increases have been seen over the past three years, first impacting the price of cigarettes and then RYO tobacco. This had a tremendous impact on tobacco sales, encouraging a good number of smokers to look for tobacco products on the black market, where prices are considerably cheaper. Illicit tobacco products are widely available in outdoor markets and via street vendors, while the internet and ‘personal contacts’ seem to be key when it comes to RYO tobacco.

Supermarkets start to sell tobacco products

Up until 2012, tobacco products were exclusively sold via newsagent-tobacconists/kiosks, convenience stores and forecourt retailers, but with kiosks in particular claiming the lion’s share. In 2013, Carrefour-Marinopoulos obtained a licence to distribute tobacco products, becoming the first supermarket chain in Greece to do so. More grocery chains are set to follow suit in the years to come, hence posing a major threat to newsagent-tobacconists/kiosks, with over 60% of their revenues deriving from tobacco products.

Karelia manages to record an increase in revenue thanks to a focus on exports

Karelia Tobacco was the only tobacco manufacturer to register positive growth in revenues in 2013. This, however, was only partly the outcome of the company’s performance in Greece. Although the company managed to increase its share in most of the categories in which it is present, the company’s performance can be largely attributed to an increase in its export activities. Currently, the bulk of Karelia’s production is exported to foreign markets and the company continues to invest heavily in upgrading its production lines.

Further gloomy prospects for the tobacco market in Greece

Sales are unlikely to show any signs of recovery over the forecast period. Migration to illicit trade is set to rise as such products are becoming increasingly available, regardless of the efforts of the Greek police to tackle the problem. With disposable incomes shrinking, more smokers will be forced to quit smoking altogether or reduce their consumption. Health awareness will also play a role, albeit a minor one. Finally, the Minister of Health announced that from 2014 the smoking ban will be enforced. Although it remains to be seen how successful the government will be in doing this, this is a factor which would further hinder tobacco sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Greece for free:

The Tobacco in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Greece?
  • What are the major brands in Greece?
  • Which sector of the tobacco products market is the largest by value sales in Greece?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Greece?
  • Which sector is the most heavily taxed in Greece?
  • Which companies dominate in the total tobacco market in Greece in terms of market share?
  • What is the distribution channel split for the tobacco products market in Greece?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Greece - Industry Overview

EXECUTIVE SUMMARY

Greek market registers a further volume decline

Illicit trade is thriving

Supermarkets start to sell tobacco products

Karelia manages to record an increase in revenue thanks to a focus on exports

Further gloomy prospects for the tobacco market in Greece

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

EU Derivatives

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 7 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 8 Sales of Tobacco by Category: Volume 2008-2013
  • Table 9 Sales of Tobacco by Category: Value 2008-2013
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 11 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 13 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 2 Research Sources

Tobacco in Greece - Company Profiles

British American Tobacco Hellas SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Hellas SA: Key Facts
  • Summary 4 British American Tobacco Hellas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco Hellas SA: Competitive Position 2013

JT International Hellas AEBE in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 JT International Hellas AEBE: Key Facts
  • Summary 7 JT International Hellas AEBE: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 JT International Hellas AEBE: Competitive Position 2013

Papastratos Cigarette Mfg Co SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Papastratos Cigarette Mfg Co SA: Key Facts
  • Summary 10 Papastratos Cigarette Mfg Co SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Papastratos Cigarette Mfg Co SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 12 Papastratos Cigarette Mfg Co SA: Competitive Position 2013

Cigarettes in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 14 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filter/non-filter

Cigarettes: Carbon/standard filter

Cigarettes: Filter length

Cigarettes: Regular vs slims vs superslims vs microslims

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 16 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 17 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 21 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 24 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 25 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 26 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 29 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 30 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 31 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 32 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 41 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 42 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in Greece - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Cigars by Category: Volume 2008-2013
  • Table 47 Sales of Cigars by Category: Value 2008-2013
  • Table 48 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 52 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 53 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 54 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 55 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 56 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 57 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 59 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smokeless Tobacco in Greece - Category Analysis

Trends

Smoking Tobacco in Greece - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 62 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 63 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 66 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 67 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 68 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 69 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 71 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 73 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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