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Country Report

Tobacco in Greece

| Pages: 62

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Steep decline in sales continues in context of economic downturn

In 2012, Greece’s smoking population continued to be higher than the Western European average, yet it witnessed a decline in context of the economic crisis that forced many financially ridden Greeks to quit smoking. With unemployment rates rising rapidly and huge cuts in salaries ever more Greeks are facing severe financial problems and are forced to quit smoking in order to save money. Smoking has become an increasingly unaffordable habit for most Greeks, since tobacco product prices increased at a rapid pace as the government implemented new taxation measures in order to increase public revenues. Within this framework, all categories witnessed steep declines in both value and volume terms and price wars became increasingly common as companies tried all means to protect their shares.

RYO benefits from price hikes in cigarettes

Although a number of smokers opted to quit smoking, this only applied to a proportion of the smoking population given that many smokers found the habit a relief from the stress of daily life in a poor economy. With cigarette prices experiencing hikes in line with new taxation, a mass migration from cigarettes to RYO tobacco was also witnessed as the latter is perceived as a cheaper solution. Manufacturers increasingly invested in the lucrative RYO tobacco, introducing either line extensions of their flagship cigarette brands in RYO format so that those that migrate from cigarettes to RYO can opt for the same brand, or by introducing a wider range of packages that present more options for the consumers. RYO is undoubtedly the big winner of the economic crisis registering the best performance within Greek tobacco.

Taxes comprise 81% of tobacco products unit price in 2012

As the government was forced to employ a series of austerity measures to increase public revenue, a tax increase on luxury products such as tobacco and alcoholic drinks became unavoidable. Since 2008, tobacco taxes increased several times, leading to increases in the final selling price of over 30%. Given that this consecutive price increases resulted in major changes in smoking patterns (migration to RYO tobacco or economy cigarettes) new legislation affecting the minimum sale price of tobacco products resulted in reducing the gap between premium, mid-priced and economy prices. A new tax structure was introduced in November 2012, yet it came into effect in January 2013, mostly affecting RYO tobacco and economy cigarettes.

Newsagent-tobacconists/kiosks remains the key distribution channel for tobacco products

The majority of volume sales of cigarettes and RYO tobacco in Greece took place in newsagents-tobacconists/kiosks in 2012. Larger kiosks also sell cigars and cigarillos as well as pipe tobacco. Being located in every neighbourhood and often staying open for 24 hours, kiosks are a byword for tobacco retailing in the minds of Greek consumers. The proliferation of large department stores, which sell tobacco products in special areas within their premises, did not result in a significant change in distribution trends. Such outlets are mostly focused on cigars and more specialised products and in the context of the economic downturn, many of them went bankrupt or ceased operations. Internet retailing accounted for only a fraction of sales of overall tobacco products and is most prevalent in cigars.

A gloomy future is forecast for tobacco in Greece

The price increases implemented at the beginning of 2013 will influence tobacco over the forecast period. Smoking rates will decline as a result. Given that price hikes affect mostly RYO and economy brands, great changes will take place with regard to smoking patterns and brand/product preferences. Contraband sales are predicted to record great increases and to affect sales as more consumers will be keen to find a solution to reduce the cost of smoking.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Greece for free:

The Tobacco in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Greece?
  • What are the major brands in Greece?
  • Which sector of the tobacco products market is the largest by value sales in Greece?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Greece?
  • Which sector is the most heavily taxed in Greece?
  • Which companies dominate in the total tobacco market in Greece in terms of market share?
  • What is the distribution channel split for the tobacco products market in Greece?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Greece - Industry Overview

EXECUTIVE SUMMARY

Steep decline in sales continues in context of economic downturn

RYO benefits from price hikes in cigarettes

Taxes comprise 81% of tobacco products unit price in 2012

Newsagent-tobacconists/kiosks remains the key distribution channel for tobacco products

A gloomy future is forecast for tobacco in Greece

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

EU directives

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Reduced harm

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Summary 2 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 2 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 3 Trade Statistics – Finished Cigarettes 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 4 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 5 Sales of Tobacco by Category: Volume 2007-2012
  • Table 6 Sales of Tobacco by Category: Value 2007-2012
  • Table 7 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 8 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 9 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 3 Research Sources

Tobacco in Greece - Company Profiles

British American Tobacco Hellas SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 British American Tobacco Hellas SA: Key Facts
  • Summary 5 British American Tobacco Hellas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Hellas SA: Competitive Position 2012

Imperial Tobacco Hellas SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Imperial Tobacco Hellas SA: Key Facts
  • Summary 8 Imperial Tobacco Hellas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Imperial Tobacco Hellas SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 10 Imperial Tobacco Hellas SA: Competitive Position 2012

Karelia Tobacco Co Inc in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Karelia Tobacco Co Inc: Key Facts
  • Summary 12 Karelia Tobacco Co Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Karelia Tobacco Co Inc: Competitive Position 2012

Papastratos Cigarette Mfg Co SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Papastratos Cigarette Mfg Co SA: Key Facts
  • Summary 15 Papastratos Cigarette Mfg Co SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 16 Papastratos Cigarette Mfg Co SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 17 Papastratos Cigarette Manufacturing Co SA: Competitive Position 2012

SEKAP SA in Tobacco (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 SEKAP SA: Key Facts
  • Summary 19 SEKAP SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 20 SEKAP SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 21 SEKAP SA: Competitive Position 2012

Cigarettes in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 22 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 23 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Flavour threads and capsule filters

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 13 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 14 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 15 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 17 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 18 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 19 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 21 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 26 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 27 Cigarettes Brand Shares 2009-2012
  • Table 28 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 29 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 30 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Greece - Category Analysis

HEADLINES

TRENDS

HANDMADE VERSUS MACHINE-MANUFACTURED SPLITS

  • Table 43 Sales of Cigars by Handmade vs Machine-made: % Volume/Value Breakdown 2008-2012

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Cigars by Category: Volume 2007-2012
  • Table 45 Sales of Cigars by Category: Value 2007-2012
  • Table 46 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 50 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 51 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 52 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 53 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 54 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 55 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 56 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 57 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 58 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in Greece - Category Analysis

Smoking Tobacco in Greece - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 24 Smoking Tobacco - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 60 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 61 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 62 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 63 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 64 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 65 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 66 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 67 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 68 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 69 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 70 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 71 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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