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Country Report

India Flag Tobacco in India

| Pages: 60

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Manufacturers continue to tap opportunities of smaller 64mm format

Manufacturers, including ITC and Godfrey Phillips India, recently introduced new 64mm versions of their existing brands, including Gold Flake and Capstan, across many cities in India. These smaller cigarettes are subject to lower excise duty and are therefore priced at an affordable Rs2.00-3.00 per stick. This lower price helps these cigarettes to remain competitive and compete with other Asian style chewing tobacco forms as well. The low priced cigarettes are highly appreciated by price-sensitive cigarette consumers.

Consumers start to mix pan masala and zarda to make gutkha

Many consumers have started to mix pan masala with zarda to make gutkha themselves. Therefore, the gutkha ban did not have a big impact on sales of Asian style chewing tobacco in 2013. In addition, many retailers and newsagent tobacconists/kiosks in many states, including Maharashtra, continue to sell ‘gutkha’ brands despite the countrywide ban.

Illicit trade continues to hamper legal trade and concerns manufacturers

Despite the increased excise taxes announced by the Central Government of India and VAT hikes by State governments, illicit trade continues to hamper sales of legitimate tobacco products, especially cigarettes. Illicit trade consists of domestic duty non paid, contraband and counterfeit products as well. Illicit trade products continue to become popular, mainly because consumers are unable to differentiate between illicit and legal cigarettes. Domestic duty non-paid and lower priced cigarettes from countries such as China, Myanmar, Nepal, Bangladesh, Indonesia and Pakistan continue to threaten legitimate cigarettes sales in the country.

Newsagent tobacconists/kiosks remains leading distribution channel

Newsagent tobacconists/kiosks remain the dominant distribution channel for sales of leading tobacco products such as cigarettes and Asian style chewing tobacco. Consumers continue to prefer this channel, mainly because of its widespread presence and easy accessibility countrywide. Newsagents and tobacconists/kiosks are usually located in residential neighbourhoods, outside hotels and restaurants, and near colleges, thus making them accessible for the majority of the population.

POS advertising remains only mode of communication for tobacco companies

Most tobacco manufacturers continue to be dependent on point of sale (POS) advertisements for building their brands, with the advertising of tobacco being completely banned via any form of media under FCTC guidelines. Manufacturers continue to pay tobacco specialist retailers a premium to display their brands, which is the only mode of communication.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free:

The Tobacco in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in India?
  • What are the major brands in India?
  • Which sector of the tobacco products market is the largest by value sales in India?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in India?
  • Which sector is the most heavily taxed in India?
  • Which companies dominate in the total tobacco market in India in terms of market share?
  • What is the distribution channel split for the tobacco products market in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in India - Industry Overview

EXECUTIVE SUMMARY

Manufacturers continue to tap opportunities of smaller 64mm format

Consumers start to mix pan masala and zarda to make gutkha

Illicit trade continues to hamper legal trade and concerns manufacturers

Newsagent tobacconists/kiosks remains leading distribution channel

POS advertising remains only mode of communication for tobacco companies

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics – Tobacco Leaf 2008-2013
  • Table 7 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 8 Illicit Trade Estimate of Cigarettes: Volume 2008-2013
  • Table 9 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 10 Sales of Tobacco by Category: Volume 2008-2013
  • Table 11 Sales of Tobacco by Category: Value 2008-2013
  • Table 12 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 13 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 14 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in India - Company Profiles

Godfrey Phillips India Ltd in Tobacco (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Godfrey Phillips India Ltd: Key Facts
  • Summary 4 Godfrey Phillips India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Godfrey Phillips India Ltd: Competitive Position 2013

ITC Ltd in Tobacco (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 ITC Ltd: Key Facts
  • Summary 7 ITC Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 ITC Ltd: Competitive Position 2013

VST Industries Ltd in Tobacco (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 VST Industries Ltd: Key Facts
  • Summary 10 VST Industries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 VST Industries Ltd: Competitive Position 2013

Cigarettes in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 13 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 18 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 20 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 21 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 22 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 24 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 25 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 26 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 29 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 30 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 31 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 32 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 33 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 34 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 35 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 41 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 42 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 43 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 46 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 47 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in India - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 14 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 48 Sales of Cigars by Category: Volume 2008-2013
  • Table 49 Sales of Cigars by Category: Value 2008-2013
  • Table 50 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 51 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 53 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 54 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 55 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 56 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 57 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 58 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 59 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 60 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 61 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 62 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smokeless Tobacco in India - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 63 Sales of Smokeless Tobacco by Category: Volume 2008-2013
  • Table 64 Sales of Smokeless Tobacco by Category: Value 2008-2013
  • Table 65 Sales of Smokeless Tobacco by Category: % Volume Growth 2008-2013
  • Table 66 Sales of Smokeless Tobacco by Category: % Value Growth 2008-2013
  • Table 67 NBO Company Shares of Smokeless Tobacco: % Volume 2009-2013
  • Table 68 LBN Brand Shares of Smokeless Tobacco: % Volume 2009-2012
  • Table 69 Distribution of Smokless Tobacco by Format: % Volume 2008-2013
  • Table 70 Forecast Sales of Smokeless Tobacco by Category: Volume 2013-2018
  • Table 71 Forecast Sales of Smokeless Tobacco by Category: Value 2013-2018
  • Table 72 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2013-2018
  • Table 73 Forecast Sales of Smokeless Tobacco by Category: % Value Growth 2013-2018

Smoking Tobacco in India - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

NEW PRODUCT DEVELOPMENTS

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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