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Country Report

India Flag Tobacco in India

| Pages: 64

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

New 64mm segment has bright future in cigarette industry

In March 2012 the central government provided a new 64mm segment in the excise tariff. This new segment was developed as a strategy to curb illicit trade. Manufacturers took an advantage of this and launched more than 40 products under this segment as new brands or brand extensions. ITC Ltd launched Gold Flake Century, Scissors Menthol and Capstan 64mm in the majority of urban markets in India. The Godfrey Phillips India Ltd also launched Red & White select, Four Square Green and many more. These new launches maintained price competitiveness of 64mm brands at Rs2.00-3.00 per stick to gain some momentum in the economy segment among price-sensitive cigarette smokers.

Gutkha ban becomes nationwide

Over 2012-2013 the Supreme Court of India directed the state governments to ban gutkha. Gutkha is the major product in India which causes oral cancer, with nearly 80,000 new cases every year. As of June 2013, 26 states in India and five union territories implemented a ban on gutkha. Furthermore, by the end of 2013 there was a nationwide ban on gutkha products. This ban is projected to save around one million deaths caused by tobacco. Uttar Pradesh is the most recent state to implement a ban on sale of gutkha, in April 2013. The gutkha ban is likely to lead to consumers switching to alternative products, with increased demand for zarda and khaini.

Illicit trade still a major concern

Increasing excise taxes by the Central Government of India, and VAT hikes by the majority of states across the country are helping illicit trade to grow. Illicit trade is becoming popular as sometimes even consumers are not aware that they are buying illicit cigarettes. Illicit trade consists of domestic duty non paid, contraband and counterfeit products. The increase in VAT rates in most states reduced legitimate cigarette sales. The domestic duty non paid and lower priced cigarettes from countries such as China, Myanmar, Nepal, Bangladesh, Indonesia and Pakistan are posing a great threat to cigarettes in the country. Illicit trade is an inevitable threat to legal tobacco sales unless concrete steps are introduced by the government to curtail the phenomenon.

Newsagent tobacconists/kiosks and street vendors dominate distribution

Newsagent tobacconists/kiosks and street vendors remained the main distribution channel for tobacco products in India in 2012. While tobacco specialists dominated the retail distribution of cigars. Kiosks are very widely established throughout the country, which has made accessibility to tobacco products very easy to consumers. Internet retailing had a negligible presence in distribution of tobacco products except for cigars in 2012. The availability of smokeless tobacco was checked in some states such as Delhi in 2012 following the imposition of a ban on selling and distributing related products.

POS advertising a mode of communication for tobacco companies

The Indian Government continues to follow strict rules under the FCTC guidelines. The advertising of tobacco is completely banned in any form of media. The only way to reach consumers is through point of sale (POS) materials. In POS, only two advertising boards measuring 90x60cm can be used to advertise brands. These POS displays in tobacco specialist retailers are in demand in major cities of India, where manufacturers pay a premium to display their brands. The manufacturers clearly understand that according to the government regulation POS is the only mode of communication. Manufacturers also sign agreements with retailers to keep the display space specifically allotted to their brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free:

The Tobacco in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in India?
  • What are the major brands in India?
  • Which sector of the tobacco products market is the largest by value sales in India?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in India?
  • Which sector is the most heavily taxed in India?
  • Which companies dominate in the total tobacco market in India in terms of market share?
  • What is the distribution channel split for the tobacco products market in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in India - Industry Overview

EXECUTIVE SUMMARY

New 64mm segment has bright future in cigarette industry

Gutkha ban becomes nationwide

Illicit trade still a major concern

Newsagent tobacconists/kiosks and street vendors dominate distribution

POS advertising a mode of communication for tobacco companies

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country Specific Legislation

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 3 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 4 Trade Statistics – Tobacco Leaf 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 5 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 6 Sales of Tobacco by Category: Volume 2007-2012
  • Table 7 Sales of Tobacco by Category: Value 2007-2012
  • Table 8 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 9 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 10 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in India - Company Profiles

Godfrey Phillips India Ltd in Tobacco (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Godfrey Phillips India Ltd: Key Facts
  • Summary 4 Godfrey Phillips India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Godfrey Phillips India Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 Godfrey Phillips India Ltd: Competitive Position 2012

Golden Tobacco Ltd in Tobacco (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Golden Tobacco Ltd: Key Facts
  • Summary 8 Golden Tobacco Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Golden Tobacco Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 10 Golden Tobacco Ltd: Competitive Position 2012

ITC Ltd in Tobacco (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 ITC Ltd: Key Facts
  • Summary 12 ITC Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 ITC Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 14 ITC Ltd: Competitive Position 2012

VST Industries Ltd in Tobacco (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 VST Industries Ltd: Key Facts
  • Summary 16 VST Industries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 17 VST Industries Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 18 VST Industries Ltd: Competitive Position 2012

Cigarettes in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 19 Cigarettes – New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 20 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular compared with slims compared with superslims

Cigarettes: pack size

Cigarettes: pack type

BEEDIS

CATEGORY DATA

  • Table 14 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 15 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 17 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 18 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 19 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 21 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 22 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 26 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 27 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 28 Cigarettes Brand Shares 2009-2012
  • Table 29 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 30 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 43 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in India - Category Analysis

HEADLINES

TRENDS

HAND-MADE COMPARED WITH MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 21 Cigars - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Cigars by Category: Volume 2007-2012
  • Table 45 Sales of Cigars by Category: Value 2007-2012
  • Table 46 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 50 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 51 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 52 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 53 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 54 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 55 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 56 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 57 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 58 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in India - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Smokeless Tobacco by Category: Volume 2007-2012
  • Table 60 Sales of Smokeless Tobacco by Category: Value 2007-2012
  • Table 61 Sales of Smokeless Tobacco by Category: % Volume Growth 2007-2012
  • Table 62 Sales of Smokeless Tobacco by Category: % Value Growth 2007-2012
  • Table 63 NBO Company Shares of Smokeless Tobacco: % Volume 2008-2012
  • Table 64 LBN Brand Shares of Smokeless Tobacco: % Volume 2009-2012
  • Table 65 Distribution of Smokless Tobacco by Format: % Volume 2007-2012
  • Table 66 Forecast Sales of Smokeless Tobacco by Category: Volume 2012-2017
  • Table 67 Forecast Sales of Smokeless Tobacco by Category: Value 2012-2017
  • Table 68 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2012-2017
  • Table 69 Forecast Sales of Smokeless Tobacco by Category: % Value Growth 2012-2017

Smoking Tobacco in India - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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