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Country Report

Ireland Flag Tobacco in Ireland

| Pages: 57

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

A shrinking Irish market

Every category of tobacco products experienced value and volume sales decline in 2014 as a combination of high prices, constrained disposable incomes and greater awareness of health risks took their toll. While economy, value-for-money and lower tar tobacco products performed best as cash-strapped consumers sought cheaper, “healthier” alternatives, improvements in vaping technology creating a boon for the burgeoning vaping industry in Ireland.

Consumers continue to “trade-down” in 2014

The key trend in 2014 continued to be “down-trading” from premium to mid-price and economy brands and to roll-your-own and other value for money (VFM) products, as well as illicit trade. The Irish economy expanded in 2014, and unemployment decreased to 10.5% by the end of the year, but wages remained stagnant and disposable incomes restricted. With an additional 40 cents on the price of a packet of cigarettes, imposed by the government in the 2015 budget, pack prices remain among the most expensive compared to the European average.

Major players share a shrinking market

Ireland’s three main tobacco companies - Gallaher, John Player & Sons and JP Carrol - all experienced declining sales and profits in 2014 while their market share remained mostly static. JP Carrol, which focuses on mid-price and economy brands, capitalised on the down-trading trend to grow its volume share in the market. In the face of the near blanket ban on advertising of tobacco products, companies abandoned new product development, focusing instead on pack sizes and price deals to attract consumers.

Distribution channel analysis

Distribution channels remained largely static in 2014; convenience stores had the largest share of retail volume sales, followed by forecourt retailers and supermarkets. Smokers make frequent purchases - often on a daily basis - and so seem to find multi-use, everyday outlets the most convenient. For vaping products, distribution channels are split evenly between store-based retailing and internet retailing. In general, consumers purchased cig-a-likes through store-based retailers and tank systems through internet retailers, while e-liquid purchases were shared between both channels.

Looking forward: A terminal decline

Sales of tobacco products are in terminal decline as the smoking population, concerned about the many health risks associated with smoking tobacco, decreases. In the short term, as the economy continues to improve, and wages improve, we can expect some smokers to trade back up from illicit to non-illicit, roll-your-own to economy and mid-price, or from economy and mid-price to premium. This uptick however is unlikely to be sufficient to reverse the overall decline in sales value and volume. While illicit trade should decline in 2015, the arrival of plain packaging in 2015 and the implementation of the European Union Tobacco Products Directive (TPD) in 2016 is likely to further damage legitimate sales of tobacco products and may boost illicit trade. Meanwhile, vaping will continue to grow, but its progress may be slowed by regulation.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ireland for free:

The Tobacco in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Ireland?
  • What are the major brands in Ireland?
  • Which sector of the tobacco products market is the largest by value sales in Ireland?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Ireland?
  • Which sector is the most heavily taxed in Ireland?
  • Which companies dominate in the total tobacco market in Ireland in terms of market share?
  • What is the distribution channel split for the tobacco products market in Ireland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Ireland - Industry Overview

EXECUTIVE SUMMARY

A shrinking Irish market

Consumers continue to “trade-down” in 2014

Major players share a shrinking market

Distribution channel analysis

Looking forward: A terminal decline

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Plain packaging

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2010-2014

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2009-2014
  • Table 8 Sales of Tobacco by Category: Value 2009-2014
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 10 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 2 Research Sources

Tobacco in Ireland - Company Profiles

Carroll & Co Plc, P J in Tobacco (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 PJ Carroll & Co Plc: Key Facts
  • Summary 4 PJ Carroll & Co Plc: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 PJ Carroll & Co Plc: Competitive Position 2014

Gallaher (Dublin) Ltd in Tobacco (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Key Facts
  • Summary 7 Gallaher (Dublin) Ltd: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Gallaher (Dublin) Ltd: Competitive Position 2014

Player & Sons, John in Tobacco (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 John Player & Sons: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 John Player & Sons: Competitive Position 2014

Cigarettes in Ireland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 11 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 23 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 30 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 31 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 40 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Ireland - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2009-2014
  • Table 46 Sales of Cigars by Category: Value 2009-2014
  • Table 47 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 48 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 55 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 56 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smoking Tobacco in Ireland - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 61 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 62 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 65 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 66 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 67 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 68 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 69 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 71 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Vapour Devices in Ireland - Category Analysis

HEADLINES

LEGISLATION

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Vapour Products: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 73 Number of Adult Vapers 2010-2014
  • Table 74 Sales of Vapour Devices by Category: Value 2012-2014
  • Table 75 Sales of Vapour Devices by Category: % Value Growth 2012-2014
  • Table 76 GBN Brand Rankings (GBO)/NBO of Disposable Cig-a-likes 2014
  • Table 77 GBN Brand Rankings (GBO)/NBO of Rechargeable Cig-a-likes (including Nicotine Cartridges) 2014
  • Table 78 GBN Brand Rankings (GBO)/NBO of E-liquids 2014
  • Table 79 Sales of Vapour Devices by Distribution Format: % Value 2009-2014
  • Table 80 Forecast Sales of Vapour Devices by Category: Value 2014-2019
  • Table 81 Forecast Sales of Vapour Devices by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Brand Ranking
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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