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Country Report

Ireland Flag Tobacco in Ireland

| Pages: 57

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Austerity and stagnation characterise the tobacco market in Ireland

Continuing economic stagnation, distressed discretionary income levels and high unemployment rates all had a negative impact on the tobacco industry in 2012. To compound this tax increases and legislative restrictions continue to make life difficult for the Irish smoker. The 2012 Budget saw no change to this trend as the government continues to see the Tobacco sector as a source of much needed tax revenue. Recent renegotiations of the Anglo Irish Bank Promissory Note deal have lead to some suggestions that this perhaps is an indication that a modest recovery may be in the offing, although at this stage it is far too early to make a judgement.

Continued prevalence of illicit trade

While illicit trade volumes dropped slightly from 2011, the spectre of NIDP (Non Irish Duty Paid) cigarettes continues to haunt the industry with sources suggesting that 28% of cigarettes consumed in Ireland in 2012 evaded Irish excise taxes. Ongoing increases on VAT and excise has led many Irish consumers to forgo traditional retail channels to purchase their tobacco on the black market instead.

Stable competitive environment in 2012 over the previous year

The Irish tobacco industry can be classified as a text book oligopoly. The market is dominated by three major players: John Player, an Irish subsidiary of Imperial Tobacco, PJ Carroll, an Irish subsidiary of British American Tobacco and JTI Ireland, an Irish subsidiary of Japan Tobacco International. Over the forecast period, these companies are expected to remain the dominant players in all categories of the Irish tobacco market.

Consumers drift towards thrifty buying behaviour

Ongoing austerity measures in Ireland have drastically impacted consumer behaviour. Due to the high cost of cigarettes (Ireland has the highest cigarette prices in the EU) Irish customers continue to look for value for money alternatives in the cigarette category. This has seen customers both “trade out” to the illegal market and “trade down” to cheaper tobacco alternatives. This change in consumer behaviour has resulted in huge growth for the RYO (Roll Your Own) smoking tobacco category.

Future challenges lie ahead

Tax increases and legislative restrictions continue to make life difficult for the Irish smoker. The 2013 Budget saw no change to this trend as the Irish Government added 10 cents to the cost of a packet of cigarettes.

The introduction of new legislation which requires the use of graphic warnings on all tobacco products from February 2013 also has the potential to curtail current retail volume sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ireland for free:

The Tobacco in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Ireland?
  • What are the major brands in Ireland?
  • Which sector of the tobacco products market is the largest by value sales in Ireland?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Ireland?
  • Which sector is the most heavily taxed in Ireland?
  • Which companies dominate in the total tobacco market in Ireland in terms of market share?
  • What is the distribution channel split for the tobacco products market in Ireland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Ireland - Industry Overview

EXECUTIVE SUMMARY

Austerity and stagnation characterise the tobacco market in Ireland

Continued prevalence of illicit trade

Stable competitive environment in 2012 over the previous year

Consumers drift towards thrifty buying behaviour

Future challenges lie ahead

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 3 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 4 Trade Statistics – Tobacco Leaf 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 5 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 6 Sales of Tobacco by Category: Volume 2007-2012
  • Table 7 Sales of Tobacco by Category: Value 2007-2012
  • Table 8 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 9 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 10 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Tobacco in Ireland - Company Profiles

Carroll & Co Plc, P J in Tobacco (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 P J Carroll & Co Plc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 P J Carroll & Co Plc: Competitive Position 2012

JTI Ireland Ltd in Tobacco (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 JTI Ireland: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 JTI Ireland: Competitive Position 2012

Player & Sons, John in Tobacco (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 John Player & Sons: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 John Player & Sons: Competitive Position 2012

Cigarettes in Ireland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 9 Cigarettes - New Product Launches
  • Summary 10 Cigarettes - New Product Launches
  • Summary 11 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 12 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 14 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 15 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 17 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 18 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 19 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 21 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 22 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 26 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 27 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 28 Cigarettes Brand Shares 2009-2012
  • Table 29 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 30 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 43 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Ireland - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Cigars by Category: Volume 2007-2012
  • Table 45 Sales of Cigars by Category: Value 2007-2012
  • Table 46 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 50 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 51 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 52 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 53 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 54 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 55 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 56 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 57 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 58 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smoking Tobacco in Ireland - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigarettes - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 60 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 61 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 62 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 63 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 64 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 65 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 66 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 67 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 68 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 69 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 70 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 71 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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