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Country Report

Israel Flag Tobacco in Israel

| Pages: 53

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

High taxation on cigarettes leads to positive value growth but a fall in volume sales

The tobacco market in Israel is generally characterised by increases in retail value sales but declining volume sales. Value growth can be primarily attributed to tax increases over the past few years. However, in 2014, current value growth was less than half that of 2013 and less than a quarter that of 2012. Meanwhile, in all categories except smoking tobacco, retail volumes declined.

Heavy taxation gives a massive boost to RYO tobacco

Israeli consumers are turning to RYO tobacco for both cost savings and social reasons. Rolling one's own entails a much lower cost per cigarette and allows consumers to directly control how much tobacco they consume. This has also coincided with RYO cigarette smoking being seen as increasingly fashionable and acceptable. While other categories are seeing a decline in retail volume, RYO tobacco almost doubled its volume sales in 2014 as a result of this trend.

Well-known international brands squeeze out local brands

2014 saw little change in cigarettes. Well-known international brands continued to dominate the category, while domestically-produced cigarettes are seeing their share of sales fall annually. In RYO tobacco, which is seeing strong growth, the major international players were not present until 2013. While lesser-known brands dominate the category, the major international brands are securing an increasingly large share following their recent entrance and focus on new product development.

Newsagent-tobacconists/kiosks the leading distribution channel

Newsagent-tobacconists/kiosks remained the dominant distribution channel in 2014. Rolling tobacco products, cigarillos and many brands of cigarettes can be found in this channel. These outlets are popular as they are open 24 hours a day and can be found in all areas of the country. For more specialist products, such as handmade cigars, pipe tobacco or organic RYO tobacco accessories, consumers often turn to tobacco specialists, which are fewer in number and are generally only located in larger municipalities.

Taxation and legal environment to erode tobacco value growth

Over the forecast period value growth is expected to slow but remain positive. Given the high cost of smoking, the rising cost of living and strict tobacco legislation, consumers are likely to purchase and consume fewer tobacco products. Additionally, the government's anti-smoking campaigns and public service announcements can be expected to reduce companies’ chances of recruiting new consumers. As tobacco manufacturers are severely limited in how they can market their products, they are forced to rely on limited point-of-sale marketing, internet marketing and simple brand recognition.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Israel for free:

The Tobacco in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Israel?
  • What are the major brands in Israel?
  • Which sector of the tobacco products market is the largest by value sales in Israel?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Israel?
  • Which sector is the most heavily taxed in Israel?
  • Which companies dominate in the total tobacco market in Israel in terms of market share?
  • What is the distribution channel split for the tobacco products market in Israel?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Israel - Industry Overview

EXECUTIVE SUMMARY

High taxation on cigarettes leads to positive value growth but a fall in volume sales

Heavy taxation gives a massive boost to RYO tobacco

Well-known international brands squeeze out local brands

Newsagent-tobacconists/kiosks the leading distribution channel

Taxation and legal environment to erode tobacco value growth

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Summary 2 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 4 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 5 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 6 Sales of Tobacco by Category: Volume 2009-2014
  • Table 7 Sales of Tobacco by Category: Value 2009-2014
  • Table 8 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 9 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 10 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Tobacco in Israel - Company Profiles

Devidas Group Ltd in Tobacco (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Devidas Group Ltd: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Devidas Group Ltd: Competitive Position 2014

Dubek Ltd in Tobacco (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Dubek Ltd: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Dubek Ltd: Competitive Position 2014

Globrands Ltd in Tobacco (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Globrands Ltd: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Globrands Ltd: Competitive Position 2014

Cigarettes in Israel - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 10 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 11 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 14 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 15 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 18 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 19 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 22 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 23 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 27 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 28 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 29 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 30 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 39 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 40 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Israel - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Cigars by Category: Volume 2009-2014
  • Table 45 Sales of Cigars by Category: Value 2009-2014
  • Table 46 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 47 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 50 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 51 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 52 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 53 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 54 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 55 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 56 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smoking Tobacco in Israel - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 60 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 61 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 62 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 63 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 64 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 65 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 66 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 67 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 68 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 69 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 70 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 71 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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