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Country Report

Israel Flag Tobacco in Israel

| Pages: 51

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Cigarettes records a decline in volume sales in 2012

In 2012, cigarettes in Israel experienced a decline in volume sales. This decline can be attributed to rising prices due to higher taxation, a shift to RYO tobacco and greater awareness of the risks of smoking. A dramatic shift towards super slim, ultra-low tar cigarettes and short cigars took place in 2012 as these are perceived by smokers as less harmful.

In this context, it should be mentioned that a regional court rejected a legal case against cigarette manufacturers which claimed that they were misleading smokers by declaring some cigarettes as “light” in an attempt to make consumers think they were less harmful. The court declared that smokers were aware of tar and nicotine levels and that health warnings on cigarette packaging were clearly visible.

New taxation policy and its impact

In 2012, cigarettes faced a further increase in tax. The average price of a pack of cigarettes rose by NIS3.00, with minimum taxation reaching NIS12 per pack. Price increases spurred a shift from premium brands like Kent and Time to cheaper brands such as L&M, Pall Mall and Next or RYO tobacco. The only premium brand which generally maintained its share was Marlboro, which remained the most popular cigarette brand overall.

In addition, price rises led to an increase in illicit trade, especially from Palestine, particularly with regard to counterfeit Marlboro cigarettes.

Philip Morris Ltd (Israel) remains the leading player

Philip Morris Ltd (Israel) continued to lead cigarettes in Israel in 2012, importing popular brands such as Marlboro and L&M, although its share declined marginally. The company launched three new brands during the year, these being Marlboro Gold Touch, Marlboro Gold Fine Touch and L&M Forward with a menthol capsule.

New regulations approved in 2012

In 2012, various regulations regarding smoking were approved for implementation in the future. These included, for example, a total ban on advertising tobacco products, adding graphic health warnings to cigarette packs and increasing the font size of the heath warning. In addition, it will be forbidden to use images of fruit on flavoured tobacco so as not to associate it with anything healthy while tobacco companies will also be obliged to list the ingredients of their products on packaging and report annually to the Ministry of Health.

Cigarettes expected to see a further decline

Over the forecast period the tobacco industry is projected a further decline as a result of growing awareness of the risks associated with smoking and government efforts to limit tobacco companies' activities as much as possible. Some smokers are also expected to switch to low-additive or organic products, considering these to be less harmful.

Average unit price is expected to increase in most categories as a result of the government’s taxation policy, thus causing heavy smokers to opt for cheaper alternatives such as cheaper cigarette brands, RYO tobacco or cheap cigars.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Israel for free:

The Tobacco in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Israel?
  • What are the major brands in Israel?
  • Which sector of the tobacco products market is the largest by value sales in Israel?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Israel?
  • Which sector is the most heavily taxed in Israel?
  • Which companies dominate in the total tobacco market in Israel in terms of market share?
  • What is the distribution channel split for the tobacco products market in Israel?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Israel - Industry Overview

EXECUTIVE SUMMARY

Cigarettes records a decline in volume sales in 2012

New taxation policy and its impact

Philip Morris Ltd (Israel) remains the leading player

New regulations approved in 2012

Cigarettes expected to see a further decline

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 3 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 4 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 5 Sales of Tobacco by Category: Volume 2007-2012
  • Table 6 Sales of Tobacco by Category: Value 2007-2012
  • Table 7 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 8 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 9 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Tobacco in Israel - Company Profiles

Devidas Group Ltd in Tobacco (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Devidas Group Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Devidas Group Ltd: Competitive Position 2012

Dubek Ltd in Tobacco (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Dubek Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Dubek Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 7 Dubek Ltd: Competitive Position 2012

Globrands Ltd in Tobacco (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Globrands Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Globrands Ltd: Competitive Position 2012

Smoker Center Ltd in Tobacco (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Smoker Center Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Cigarettes in Israel - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 11 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 12 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Menthol/standard

Flavour threads and capsule filters

Cigarettes: Filter/non-filter

Cigarettes: Carbon/standard filter

Cigarettes: Filter length

Cigarettes: Regular vs slims vs superslims

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 13 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 14 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 15 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 17 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 18 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 19 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 21 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 26 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 27 Cigarettes Brand Shares 2009-2012
  • Table 28 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 29 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 30 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Israel - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Cigars by Category: Volume 2007-2012
  • Table 44 Sales of Cigars by Category: Value 2007-2012
  • Table 45 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 46 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 47 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 49 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 50 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 51 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 52 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 53 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 54 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 55 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 56 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 57 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smoking Tobacco in Israel - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 59 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 60 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 61 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 62 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 63 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 64 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 65 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 66 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 67 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 69 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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