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Country Report

Latvia Flag Tobacco in Latvia

| Pages: 75

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Illicit cigarettes define performance of all tobacco products in Latvia

In 2014, the tobacco industry performance was still largely dependent on illicit cigarettes trade. This factor affected all categories in volume and value terms. Meanwhile, there was observed a positive trend in fighting cigarette smuggling in Latvia, which already has become a form of organised crime in Latvia. This factor allowed cigarettes to avoid stronger decline and benefitted RYO tobacco and vapour devices, as people looked for cheap alternatives to cigarettes and illegal tobacco products.

The new EU directive is the major event in 2014

The new EU Tobacco Products Directive (2014/40/EU) brought significant changes in the legislative environment, in accordance with which Latvian laws on tobacco products will be amended before the directive is fully implemented in 2016. This directive defines new packaging and warning standards, restricts availability of flavoured cigarettes and RYO tobacco and outlines minimal requirements on vapour devices, as well as provides new requirements for producers to report on new product launches before these reach the market.

Competition becomes more noticeable in 2014

In 2014, a number of innovative products were launched across different tobacco categories. Besides this, increasing competition resulted in shifts between price segments in cigarettes. The 2014 tax increase was a significant catalyst for these shifts; it also lowered the price gaps between the economy, mid-priced and premium price bands, making price competition slightly narrower. This could be especially observed in cigarettes. This has not resulted in price wars yet, but brought fiercer competition one step closer.

Tobacco specialists lose their positions

Except for vapour devices, which is a developing category, the common decline of specialist retailers could be observed in cigarettes, cigars and smoking tobacco. The general growth of modern grocery retailers around the country was the major factor for such development in cigarettes. However, in the case of cigars and smoking tobacco, there was observed an increase in product assortment through this channel, as such development is commonly used as an advantage to gain sales share.

The forecast performance will remain dependant on illicit cigarettes trade

As in 2014, the forecast period performance will be strongly affected by the decline of illicit trade. The lower-than-expected decline of illegal products might result in weaker performance of all tobacco categories, as these illicit sales do not motivate people to look for cheaper alternatives. At the same time in case of stronger progress in fighting illegal products, a positive development can be expected across most tobacco categories, including cigarettes. As a result, effectively fighting against illegal products is also amongst the priorities of major players.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Tobacco in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Latvia?
  • What are the major brands in Latvia?
  • Which sector of the tobacco products market is the largest by value sales in Latvia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Latvia?
  • Which sector is the most heavily taxed in Latvia?
  • Which companies dominate in the total tobacco market in Latvia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Latvia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Latvia - Industry Overview

EXECUTIVE SUMMARY

Illicit cigarettes define performance of all tobacco products in Latvia

The new EU directive is the major event in 2014

Competition becomes more noticeable in 2014

Tobacco specialists lose their positions

The forecast performance will remain dependant on illicit cigarettes trade

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

EU directives

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2009-2014
  • Table 8 Sales of Tobacco by Category: Value 2009-2014
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 10 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 2 Research Sources

Tobacco in Latvia - Company Profiles

Baltic Sales Network Sia in Tobacco (Latvia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Baltic Sales Network SIA: Key Facts
  • Summary 4 Baltic Sales Network SIA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Baltic Sales Network SIA: Competitive Position 2013

British American Tobacco Latvia SIA in Tobacco (Latvia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 British American Tobacco Latvia SIA: Key Facts
  • Summary 7 British American Tobacco Latvia SIA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 British American Tobacco Latvia SIA: Competitive Position 2014

Philip Morris Latvia SIA in Tobacco (Latvia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Philip Morris Latvia SIA: Key Facts
  • Summary 10 Philip Morris Latvia SIA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Philip Morris Latvia SIA: Competitive Position 2014

Cigarettes in Latvia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 13 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 23 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 30 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 31 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 40 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Latvia - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 14 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2009-2014
  • Table 46 Sales of Cigars by Category: Value 2009-2014
  • Table 47 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 48 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 55 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 56 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smokeless Tobacco in Latvia - Category Analysis

TRENDS

Smoking Tobacco in Latvia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 61 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 62 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 65 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 66 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 67 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 68 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 69 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 71 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Vapour Devices in Latvia - Category Analysis

HEADLINES

LEGISLATION

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 16 Vapour Products: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 73 Number of Adult Vapers 2010-2014
  • Table 74 Sales of Vapour Devices by Category: Value 2012-2014
  • Table 75 Sales of Vapour Devices by Category: % Value Growth 2012-2014
  • Table 76 GBN Brand Rankings (GBO)/NBO of Disposable Cig-a-likes 2014
  • Table 77 GBN Brand Rankings (GBO)/NBO of Tank System Charging and Vapourising Devices 2014
  • Table 78 GBN Brand Rankings (GBO)/NBO of E-liquids 2014
  • Table 79 Sales of Vapour Devices by Distribution Format: % Value 2009-2014
  • Table 80 Forecast Sales of Vapour Devices by Category: Value 2014-2019
  • Table 81 Forecast Sales of Vapour Devices by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Brand Ranking
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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