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Country Report

Latvia Flag Tobacco in Latvia

| Pages: 73

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Illicit trade increases again

Excise tax amendments in Russia, Ukraine and Belarus, combined with the efforts of local authorities to contain smuggling, had only a short-term effect on increasing the legal trade in cigarettes. After a significant drop in illicit cigarettes sales observed in Latvia in 2011, the situation worsened again in 2012, when the illicit trade increased again in volume terms. The renewed growth in the illegal tobacco trade can, to a large extent, be attributed to the effects of a two-phase tax increase in 2011, followed by a further rise in 2012. Due to forthcoming tax amendments over the 2014-2016 period, illicit trade volumes are also predicted to witness a slight increase over the forecast period.

Trading volumes contract sharply in most categories in 2012

All categories except smoking tobacco experienced a significant decline in legal volume sales in 2012. Despite the overall improved purchasing power of consumers, persistent rises in excise taxes sharply reduced demand for legal cigarettes during the year. Increasing interest in RYO tobacco also contributed to a drop in cigarettes volumes. Cigars volume sales suffered not only from tax amendments but also from the contracting population. Rises in excise tax also reduced the difference between the price of the lowest-cost cigarillos and economy cigarettes, making cigarillos a less attractive alternative in 2012. Persistent increases in excise taxes over 2014-2017 will be the main factor determining developments in tobacco over the forecast period.

Authorities continue to propose tighter restrictions

During 2012 government authorities and health organisations proposed a set of regulations to reduce smoking prevalence in Latvia and protect non-smokers from the damaging effects of tobacco smoke. Proposals included an increase in the minimum legal smoking age to 21, unifying packaging design for all cigarette brands traded in Latvia and imposing a smoking ban on balconies and within 10 metres of the entrance to apartment blocks. The proposed restrictions, however, had still to be discussed in parliamentary commissions by the end of the review period and be approved by Parliament. Thus, it is not known when and which restrictions will come into place.

Female-oriented brands dictate trends in cigarettes

With a number of new female-oriented cigarette products, women received particular attention from manufacturers in 2012. Products targeted at image-conscious female customers typically featured distinctive and appealing packaging designs with a base colour of pink or red. New products introduced in this category in 2012 tended to be slim and superslim size cigarettes with low or ultra low tar levels. These formats are perceived not only as fashionable and feminine, but also as a good option to reduce tobacco consumption.

RYO continues healthy growth

Despite tax amendments, RYO tobacco performed very successfully both in terms of retail value and volume sales in 2012, becoming the fastest growing category within tobacco. This type of smoking tobacco is rapidly gaining popularity in Latvia, especially among young consumers who enjoy rolling cigarettes and see the whole smoking process as a part of a modern lifestyle and a good opportunity to socialise with peers. In the latter part of the review period a trend was also observed of people who previously smoked traditional cigarettes switching to RYO tobacco, mainly due to its higher tobacco quality and better value for money compared to cigarettes. In addition, many buyers were attracted by the broad range of RYO tobacco flavours that are widely available in the larger Latvian outlets. Manufacturers responded to the growing interest in RYO tobacco by introducing numerous new flavours in 2012.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Tobacco in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Latvia?
  • What are the major brands in Latvia?
  • Which sector of the tobacco products market is the largest by value sales in Latvia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Latvia?
  • Which sector is the most heavily taxed in Latvia?
  • Which companies dominate in the total tobacco market in Latvia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Latvia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Latvia - Industry Overview

EXECUTIVE SUMMARY

Illicit trade increases again

Trading volumes contract sharply in most categories in 2012

Authorities continue to propose tighter restrictions

Female-oriented brands dictate trends in cigarettes

RYO continues healthy growth

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

EU directives:

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies for cigarettes 2007-2012
  • Table 3 Taxation and Duty Levies for Cigars and Cigarillos 2007-2012
  • Table 4 Taxation and Duty Levies for Pipe Tobacco 2007-2012
  • Table 5 Taxation and Duty Levies for RYO Tobacco 2007-2012

Average cigarette pack price breakdown

  • Table 6 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 7 Trade Statistics – Cigarettes 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 8 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 9 Sales of Tobacco by Category: Volume 2007-2012
  • Table 10 Sales of Tobacco by Category: Value 2007-2012
  • Table 11 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 12 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 13 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 14 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Tobacco in Latvia - Company Profiles

Baltic Sales Network Sia in Tobacco (Latvia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Baltic Sales Network SIA: Key Facts
  • Summary 4 Baltic Sales Network SIA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Baltic Sales Network SIA: Competitive Position 2012

British American Tobacco Latvia SIA in Tobacco (Latvia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 British American Tobacco Latvia SIA: Key Facts
  • Summary 7 British American Tobacco Latvia SIA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 British American Tobacco Latvia SIA: Competitive Position 2012

Philip Morris Latvia SIA in Tobacco (Latvia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Philip Morris Latvia SIA: Key Facts
  • Summary 10 Philip Morris Latvia SIA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Philip Morris Latvia SIA: Competitive Position 2012

Cigarettes in Latvia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 13 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filtered/unfiltered

Cigarettes: carbon/non-carbon filter

Cigarettes: length

Cigarettes: regular vs slims vs superslim

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 17 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 18 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 25 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 26 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 27 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 28 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 29 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 30 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 31 Cigarettes Brand Shares 2009-2012
  • Table 32 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 33 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 43 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 44 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 45 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 46 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Latvia - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

  • Table 47 Sales of Cigars by Handmade vs Machine-manufactured: % Volume/Value Breakdown 2008-2012

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 14 Cigars - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 48 Sales of Cigars by Category: Volume 2007-2012
  • Table 49 Sales of Cigars by Category: Value 2007-2012
  • Table 50 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 51 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 53 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 54 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 55 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 56 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 57 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 58 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 59 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 60 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 61 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 62 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in Latvia - Category Analysis

TRENDS

Smoking Tobacco in Latvia - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Smoking Tobacco - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 63 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 64 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 65 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 66 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 67 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 68 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 69 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 71 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 73 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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