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Country Report

Latvia Flag Tobacco in Latvia

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Illicit trade affects all tobacco products

In 2013, no improvement in illicit trade was observed, as rates remained nearly unchanged in Latvia. As smuggling became centralised criminal activity, fighting it became a difficult challenge to the government. In cigarettes, illicit trade remained the major threat to performance and developments in economy and mid-price segments. Locals are still used to cigarettes and find them more convenient, as a result affordability of cheap illicit cigarettes does not make consumers more interested in smoking tobacco or low-end cigarillos. Illicit cigarettes makes growth of smoking tobacco more complicated, while fewer consumers are willing to smoke low-end cigarillos.

Legislative environment reveals signs of further stricter environment

There were no legislative changes that came in force in Latvia in 2013. However, the EU authorities had agreed on new pan-European regulations and related changes are expected in the upcoming years. According to the regulations, there will be new requirements for larger health warnings, restrictions on flavoured cigarettes and packaging size. The regulation also imposes requirements on the quality standard of electronic cigarettes, which were not regulated previously in Latvia at all.

Competition remains strong in Latvia

Some stronger competition was evident in tobacco in Latvia in 2013. Competition increased not only amongst the same category, but also became more noticeable cross categories. For instance, RYO tobacco started to compete more with cigarettes. This was also evident in terms of positioning of RYO tobacco. In cigarettes there was also development of soft packaging and packs with 21 sticks. However, while illicit trade remains high, no strong price wars are expected among major players.

New developments respond to need for better value-for-money

In RYO tobacco and cigars, there was the development of good-quality products that aimed to expand the consumer audience. For instance, the development of Utah and Stanislaw brands was observed, both of which offer good quality and price ratio. Moreover, Utah offers small packaging compared to other brands, which makes the product’s price the cheapest per packaging. A similar trend was observed in cigars, where one of the cheapest possible handmade cigars was introduced. In cigarettes, Chesterfield, which is one of the most popular brands in Latvia, offered 21 stick packaging.

Stable performance is expected over the forecast period

Over the forecast period, a stable performance is expected across different categories despite declining smoking prevalence and declining population. The major factor behind this is that the gradual decline in illicit cigarette sales could be expected. In addition to the government expected to pay more attention to this issue, improving purchasing power is also expected to allow a larger number of smokers to buy official cigarettes instead of searching for cheap illegal products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Tobacco in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Latvia?
  • What are the major brands in Latvia?
  • Which sector of the tobacco products market is the largest by value sales in Latvia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Latvia?
  • Which sector is the most heavily taxed in Latvia?
  • Which companies dominate in the total tobacco market in Latvia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Latvia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Latvia - Industry Overview

EXECUTIVE SUMMARY

Illicit trade affects all tobacco products

Legislative environment reveals signs of further stricter environment

Competition remains strong in Latvia

New developments respond to need for better value-for-money

Stable performance is expected over the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics – Cigarettes 2008-2013
  • Table 7 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 8 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 9 Sales of Tobacco by Category: Volume 2008-2013
  • Table 10 Sales of Tobacco by Category: Value 2008-2013
  • Table 11 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 12 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 13 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 2 Research Sources

Tobacco in Latvia - Company Profiles

Baltic Sales Network Sia in Tobacco (Latvia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Baltic Sales Network SIA: Key Facts
  • Summary 4 Baltic Sales Network SIA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Baltic Sales Network SIA: Competitive Position 2013

British American Tobacco Latvia SIA in Tobacco (Latvia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 British American Tobacco Latvia SIA: Key Facts
  • Summary 7 British American Tobacco Latvia SIA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 British American Tobacco Latvia SIA: Competitive Position 2013

Philip Morris Latvia SIA in Tobacco (Latvia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Philip Morris Latvia SIA: Key Facts
  • Summary 10 Philip Morris Latvia SIA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Philip Morris Latvia SIA: Competitive Position 2013

Cigarettes in Latvia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 13 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 17 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 18 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 22 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 24 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 25 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 26 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 29 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 30 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 31 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 32 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 33 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 41 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 42 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 43 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 46 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in Latvia - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 14 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Cigars by Category: Volume 2008-2013
  • Table 48 Sales of Cigars by Category: Value 2008-2013
  • Table 49 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 53 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 54 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 55 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 56 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 57 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 58 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 60 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smokeless Tobacco in Latvia - Category Analysis

TRENDS

Smoking Tobacco in Latvia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 62 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 63 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 64 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 65 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 66 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 67 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 68 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 69 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 70 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 71 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 72 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 73 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 74 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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