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Country Report

Morocco Flag Tobacco in Morocco

| Pages: 55

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Tobacco sustains positive growth in Morocco thanks to a rise in the smoking population

In 2014, all tobacco categories continued to see positive growth following a rise in the smoking population in Morocco, along with the fast expansion of newsagent-tobacconists/kiosks all across the country. Smoking is becoming very popular amongst young Moroccan adults of both genders as they see it as being trendy and fashionable. Moreover, although smoking in public is against the law, people still manage to do it wherever they want as such regulations are still not enforced by local authorities.

Value sales growth driven by rising unit prices due an increase in consumption tax

On 1 January 2015, Morocco witnessed an increase in internal consumption tax on all tobacco products. This as a result, increased unit prices of packs of cigarettes by MAD0.5 for economy and mid-priced cigarettes, and MAD1 for premium ones. The fact that a large number of street vendors buy cigarettes in packs from newsagents-tobacconists/kiosks and resell them in units, which is against the law, helps many smokers to satisfy their craving, especially as a large number of consumers cannot afford to buy a whole pack at once.

Société Marocaines des Tabacs sustained its leading position in tobacco in Morocco

The Moroccan subsidiary of Imperial Tobacco is still leading the market. The company dominates cigarettes, and it also holds a 10-year exclusivity contract to sell pipe tobacco and cigars in Morocco. Société Marocaines des Tabacs adopts a very strong diversification strategy as it offers products from all pricing platforms, while also implementing a very strong distribution strategy, selling its products all over the country. The fact that the government is reinforcing many regulations to slowdown the entry of smuggled products has helped the company to increase its volume sales in Morocco.

Newsagent-tobacconists/kiosks remains the dominant distribution channel

Newsagent-tobacconists/kiosks is still the dominant distribution channels thanks to its wide geographical coverage. This channel operates akin to convenience stores in the country as they open long hours and are in close proximity to the people in city centres and residential neighbourhoods. Moreover, newsagent-tobacconists/kiosks in Morocco remains the only channel which sells high volumes of tobacco products and the only platform through which companies can advertise their products without any legal restrictions.

Growth to slow down over the forecast period following higher taxation

The Ministry of Governance and Internal Affairs increased the internal consumption tax on tobacco products for two consecutive years. In this context, unit prices of cigarettes have been increasing since January 2013. This is set to continue over the forecast period which is going to result in higher unit prices which will be passed on to consumers in Morocco. As a result, growth in sales of tobacco products is expected to slow down over the forecast period compared to the review period because many smokers will reduce their daily intake due to higher costs of cigarettes and other tobacco products.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Tobacco in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Morocco?
  • What are the major brands in Morocco?
  • Which sector of the tobacco products market is the largest by value sales in Morocco?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Morocco?
  • Which sector is the most heavily taxed in Morocco?
  • Which companies dominate in the total tobacco market in Morocco in terms of market share?
  • What is the distribution channel split for the tobacco products market in Morocco?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Morocco - Industry Overview

EXECUTIVE SUMMARY

Tobacco sustains positive growth in Morocco thanks to a rise in the smoking population

Value sales growth driven by rising unit prices due an increase in consumption tax

Société Marocaines des Tabacs sustained its leading position in tobacco in Morocco

Newsagent-tobacconists/kiosks remains the dominant distribution channel

Growth to slow down over the forecast period following higher taxation

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2009-2014
  • Table 8 Sales of Tobacco by Category: Value 2009-2014
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 10 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in Morocco - Company Profiles

British American Tobacco Middle East & North Africa in Tobacco (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Middle East & Africa: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Middle East & North Africa: Competitive Position 2014

North Africa Tobacco Co in Tobacco (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 North Africa Tobacco Co: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 North Africa Tobacco Co: Competitive Position 2014

Société Marocaines des Tabacs in Tobacco (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Société Marocaines des Tabacs: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Société Marocaines des Tabacs: Competitive Position 2014

Cigarettes in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 9 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 10 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Flavour threads

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 23 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 30 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 31 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 40 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Morocco - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 11 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2009-2014
  • Table 46 Sales of Cigars by Category: Value 2009-2014
  • Table 47 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 48 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 53 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 54 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 55 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 56 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smoking Tobacco in Morocco - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 59 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 60 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 61 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 62 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 63 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 64 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 65 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 66 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 67 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 68 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Vapour Devices in Morocco - Category Analysis

HEADLINES

LEGISLATION

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Vapour Products: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 69 Number of Adult Vapers 2010-2014
  • Table 70 Sales of Vapour Devices by Category: Value 2013-2014
  • Table 71 Sales of Vapour Devices by Category: % Value Growth 2013-2014
  • Table 72 GBN Brand Rankings (GBO)/NBO of Tank System Charging and Vapourising Devices 2014
  • Table 73 GBN Brand Rankings (GBO)/NBO of E-liquids 2014
  • Table 74 Sales of Vapour Devices by Distribution Format: % Value 2009-2014
  • Table 75 Forecast Sales of Vapour Devices by Category: Value 2014-2019
  • Table 76 Forecast Sales of Vapour Devices by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Brand Ranking
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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