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Country Report

Morocco Flag Tobacco in Morocco

| Pages: 48

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Tobacco registers positive retail volume growth during 2012

The positive growth recorded in tobacco in Morocco during 2012 was largely due to the increase in smoking prevalence in Morocco, which occurred despite the various strict anti-smoking measures enacted by the government. This contributed to the strong volume growth recorded in cigarettes, cigars and smoking tobacco. Moreover, tobacco taxes have increased steadily since 2011 and Moroccan smokers have become accustomed to the higher price of cigarettes.

The government adopts a new law on the suppression of minimum prices

The system of minimum prices applied on new cigarettes brands which are introduced into Morocco is soon to be suspended. This mechanism of price fixing is also considered a form of discrimination on the profits of Imperial Tobacco as new operators are not allowed to sell cigarettes packets under the average price of Dh27.53. The application of this law began in January 2013 and it has so far determined the rules of competition in the industry as the retail selling price of cigarettes is set to be controlled by producers and wholesale distributors. However, prices cannot be applied unless agreed to by the administration.

The Interior Consumption Tax (TIC) on manufactured tobacco increases by 5.5%

Since the increases in the taxation on tobacco levied in 2011 and 2012, Morocco’s tobacco industry was the subject of new tax rises during early 2013. This represents a mixture of an increase in a set level of interior consumption tax (TIC) and ad valorem tax calculated according to the price of the products being sold. All of this has led to the TIC on cigarettes reaching 53.6%. The leading companies in tobacco in Morocco now have no other choice but to pass this value added tax onto consumers.

Imperial Tobacco Maroc remains the clear leader in tobacco in Morocco

Imperial Tobacco Maroc continued to lead cigarettes in Morocco in 2012, despite losing volume share throughout the review period. The company offers some of the leading cigarette brands in Morocco such as Marquise, Fortuna and Marlboro. The company’s leading cigarettes brands combined accounted for more than 80% of total cigarettes volume sales in Morocco during 2012. Imperial Tobacco Maroc is considered a price setter in tobacco in Morocco and therefore other players in the industry tend to wait for the company to adjust its prices before reacting accordingly. Primarily, the categories of cigars and smoking tobacco are dominated by Imperial Tobacco.

Volume and value growth expected to accelerate over the forecast period

Tobacco in Morocco is expected to record strong growth over the forecast period despite the imposition of stricter legislation by the Moroccan government. The high proportion of the Moroccan population who are young people and the rising smoking prevalence in the country are set to combine with an increase in company activity in the category to generate higher growth. Cigars and smoking tobacco are expected to continue registering positive value and volume growth throughout the forecast period thanks to the fact that they are each rising from a relatively small base.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Tobacco in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Morocco?
  • What are the major brands in Morocco?
  • Which sector of the tobacco products market is the largest by value sales in Morocco?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Morocco?
  • Which sector is the most heavily taxed in Morocco?
  • Which companies dominate in the total tobacco market in Morocco in terms of market share?
  • What is the distribution channel split for the tobacco products market in Morocco?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Morocco - Industry Overview

EXECUTIVE SUMMARY

Tobacco registers positive retail volume growth during 2012

The government adopts a new law on the suppression of minimum prices

The Interior Consumption Tax (TIC) on manufactured tobacco increases by 5.5%

Imperial Tobacco Maroc remains the clear leader in tobacco in Morocco

Volume and value growth expected to accelerate over the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 3 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 4 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 5 Sales of Tobacco by Category: Volume 2007-2012
  • Table 6 Sales of Tobacco by Category: Value 2007-2012
  • Table 7 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 8 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 9 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Tobacco in Morocco - Company Profiles

British American Tobacco Maroc in Tobacco (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Maroc: Key Facts
  • Summary 4 British American Tobacco Maroc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco Maroc: Competitive Position 2012

Imperial Tobacco Maroc in Tobacco (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Imperial Tobacco Maroc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Imperial Tobacco Maroc: Competitive Position 2012

North Africa Tobacco Co in Tobacco (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 North Africa Tobacco Company: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 North Africa Tobacco Company: Competitive Position 2012

Cigarettes in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 10 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 11 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 13 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 14 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 15 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 17 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 18 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 19 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 21 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 26 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 27 Cigarettes Brand Shares 2009-2012
  • Table 28 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 29 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 30 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Morocco - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Cigars by Category: Volume 2007-2012
  • Table 44 Sales of Cigars by Category: Value 2007-2012
  • Table 45 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 46 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 47 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 49 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 50 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 51 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 52 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 53 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 54 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 55 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in Morocco - Category Analysis

TRENDS

Smoking Tobacco in Morocco - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 56 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 57 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 58 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 59 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 60 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 61 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 62 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 63 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 64 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 65 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 66 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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