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Country Report

Morocco Flag Tobacco in Morocco

| Pages: 47

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Positive volume and value growth despite price increases

All tobacco categories continued to post positive growth in 2013 despite increased prices. The young population, peer pressure and innovative products from leading companies contributed to this growth. Pipe tobacco or shisha, which is an inherent part of Arab culture, posted the strongest growth within tobacco in 2013 in volume terms.

Decline in illicit trade leads to an increase in retail sales of cigarettes

Illicit tobacco trade declined substantially in 2013 due to increased government efforts to seize illicit cigarettes. A national commission was created in 2012 to fight all types of illicit trade. Police and customs service interventions continued to increase throughout the country, particularly in southern and eastern regions where this activity is concentrated, with large quantities being seized.

Newsagent-tobacconists/kiosks remains the leading distribution channel

Newsagent-tobacconists/kiosks continued to dominate sales of tobacco products in 2013, with the channel having maintained a steady share throughout the review period. The only other channels which sell tobacco products are forecourt retailers and hotels/restaurant/bars, which both accounted for a small share of sales. This is due to strict legislation covering the distribution of tobacco products. All outlets selling these products must have a licence.

Société Marocaines des Tabacs dominates tobacco in Morocco

Société Marocaines des Tabacs continued to lead cigarettes in Morocco in 2013 despite losing share throughout the review period. The company offers some of the leading cigarette brands in Morocco, such as Marquise, Fortuna and Gauloises. The company’s top three brands held a combined volume share of 80% in 2013. Société Marocaines des Tabacs is considered a price setter in the Moroccan market and therefore other players wait for it to adjust its prices before reacting accordingly.

Good performance expected over the forecast period

Tobacco in Morocco is expected to put in a good performance over the forecast period despite expected year-on-year increases of the Interior Consumption Tax (TIC), which will influence prices. However, the large young population, with a high smoking prevalence, will increase the number of smokers in the country although overall smoking prevalence is expected to drop off slightly over the forecast period. In value terms at constant 2013 prices, cigars is expected to record the strongest gain due to growing from a small base, followed by pipe tobacco and cigarettes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Tobacco in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Morocco?
  • What are the major brands in Morocco?
  • Which sector of the tobacco products market is the largest by value sales in Morocco?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Morocco?
  • Which sector is the most heavily taxed in Morocco?
  • Which companies dominate in the total tobacco market in Morocco in terms of market share?
  • What is the distribution channel split for the tobacco products market in Morocco?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Morocco - Industry Overview

EXECUTIVE SUMMARY

Positive volume and value growth despite price increases

Decline in illicit trade leads to an increase in retail sales of cigarettes

Newsagent-tobacconists/kiosks remains the leading distribution channel

Société Marocaines des Tabacs dominates tobacco in Morocco

Good performance expected over the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)

Advertising through retail point-of-sale

Sponsorship of sporting/music events

Distribution of tobacco branded gifts (eg cigarette branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 7 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 8 Sales of Tobacco by Category: Volume 2008-2013
  • Table 9 Sales of Tobacco by Category: Value 2008-2013
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 11 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 13 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 2 Research Sources

Tobacco in Morocco - Company Profiles

British American Tobacco Middle East & North Africa in Tobacco (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Middle East & North Africa: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Middle East & North Africa: Competitive Position 2013

North Africa Tobacco Co in Tobacco (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 North Africa Tobacco Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 North Africa Tobacco Co: Competitive Position 2013

Société Marocaines des Tabacs in Tobacco (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Société Marocaines des Tabacs: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Société Marocaines des Tabacs: Competitive Position 2013

Cigarettes in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 9 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 10 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Flavour threads

Cigarettes: Filter/non-filter

Cigarettes: Carbon/standard filter

Cigarettes: Filter length

Cigarettes: Regular vs slims vs superslims vs microslims

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 16 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 17 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 21 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 24 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 25 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 26 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 29 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 30 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 31 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 32 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 41 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 42 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in Morocco - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Cigars by Category: Volume 2008-2013
  • Table 47 Sales of Cigars by Category: Value 2008-2013
  • Table 48 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 52 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 53 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 54 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 55 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 56 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 57 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 58 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smokeless Tobacco in Morocco - Category Analysis

HEADLINES

Smoking Tobacco in Morocco - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 60 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 61 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 62 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 63 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 64 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 65 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 66 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 67 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 68 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 69 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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