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Country Report

New Zealand Flag Tobacco in New Zealand

| Pages: 76

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Plain packaging on the horizon

Plain packaging legislation for tobacco products was introduced by the New Zealand Government during 2013. The Smoke-Free Environments (Tobacco Products and Packaging) Amendment Bill was introduced by the Associate Health Minister; however, the bill will not pass into law until legal action has been settled in Australia. The law change, if passed, will require cigarettes and tobacco to be sold in standardised packaging with large health warnings. Several interest groups and tobacco companies have launched campaigns opposing such legislation.

Retail display ban in full force

The Smoke-Free Environments (Controls and Enforcement) Amendment Act was passed in 2011, coming into effect in 2012, and prohibiting the retail display of tobacco products. The transition period for retailers expired in July 2013, meaning that it is now illegal to publically display tobacco products in New Zealand. Retailers have not noticed any drop in customer base or sales decrease attributed directly related to the display ban; rather, these are believed to be attributed to excise tax increases. However, the display ban is expected to significantly impact smoking prevalence over the forecast period, with fewer younger New Zealanders exposed to tobacco brands and products on a day-to-day basis.

Excise tax hikes cause tobacco price increases

A drop in retail volume sales can be attributed to a 10% increase in tobacco excise taxes in January 2013. The New Zealand government began a campaign of non-inflation adjustment excise tax increases during April 2010, a strategy which continued to make smoking in New Zealand less affordable for consumers throughout 2013. However, cigarette volume sales decreased more steeply than retail volumes of cigars and cigarillos due to the more luxury status of cigars contributing to positive growth in the category despite increasing unit prices.

Census data indicate sharp drop in smoking prevalence

The 2013 Census results showed that the number of smokers decreased significantly since the 2006 census (the scheduled 2011 census was delayed due to the Christchurch Earthquakes) with smoking prevalence below 15% and on track to meet government targets for 2018 with a view to having a smoke-free New Zealand by 2025 (defined as smoking prevalence below 5%).

Big Four continue to dominate New Zealand tobacco industry

British American Tobacco (New Zealand), Imperial Tobacco New Zealand, Philip Morris (New Zealand) and Scandinavian Tobacco Group dominated tobacco in New Zealand during 2013. British American Tobacco (New Zealand) accounted for the greater share of cigarette sales, continuing to lead the category and lead by its Pall Mall and Holiday brands. Imperial Tobacco New Zealand ranked second in both RYO tobacco and cigarettes, whilst Scandinavian Tobacco Group dominated retail volume sales in cigars and cigarillos, led by its Schimmelpenninck, White Owl and Café Crème brands.

Negative forecast period growth predicted

A decrease in retail volume sales over the forecast period is predicted, with the impact of the retail display ban and the potential implementation of plain packaging regulation expected to severely curtail any potential growth. Government efforts toward education and smoking uptake prevention are expected to further cut smoking prevalence rates, in addition to further planned excise tax increases between 2014 and 2016. This is expected to have a negative impact on demand for tobacco overall in New Zealand throughout the forecast period.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in New Zealand for free:

The Tobacco in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in New Zealand?
  • What are the major brands in New Zealand?
  • Which sector of the tobacco products market is the largest by value sales in New Zealand?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in New Zealand?
  • Which sector is the most heavily taxed in New Zealand?
  • Which companies dominate in the total tobacco market in New Zealand in terms of market share?
  • What is the distribution channel split for the tobacco products market in New Zealand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Plain packaging on the horizon

Retail display ban in full force

Excise tax hikes cause tobacco price increases

Census data indicate sharp drop in smoking prevalence

Big Four continue to dominate New Zealand tobacco industry

Negative forecast period growth predicted

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty-paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013 Cigarettes
  • Table 5 Taxation and Duty Levies 2008-2013 Cigars & Cigarillos
  • Table 6 Taxation and Duty Levies 2008-2013 Pipe & RYO Tobacco

Average cigarette pack price breakdown

  • Table 7 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 8 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

New Zealand grown illicit tobacco

MARKET INDICATORS

  • Table 9 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 10 Sales of Tobacco by Category: Volume 2008-2013
  • Table 11 Sales of Tobacco by Category: Value 2008-2013
  • Table 12 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 13 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 14 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 2 Research Sources

Tobacco in New Zealand - Company Profiles

British American Tobacco (New Zealand) Ltd in Tobacco (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco (New Zealand) Ltd: Key Facts
  • Summary 4 British American Tobacco (New Zealand) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco (New Zealand) Ltd: Competitive Position 2013

Imperial Tobacco New Zealand Ltd in Tobacco (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Imperial Tobacco New Zealand Ltd: Key Facts
  • Summary 7 Imperial Tobacco New Zealand Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Imperial Tobacco New Zealand Ltd: Competitive Position 2013

Philip Morris (New Zealand) Ltd in Tobacco (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Philip Morris (New Zealand) Ltd: Key Facts
  • Summary 10 Philip Morris (New Zealand) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Philip Morris (New Zealand) Ltd: Competitive Position 2013

Cigarettes in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 12 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 18 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 20 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 21 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 22 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 24 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 25 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 26 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 29 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 30 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 31 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 32 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 33 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 34 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 35 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 41 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 42 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 43 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 46 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 47 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in New Zealand - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 48 Sales of Cigars by Category: Volume 2008-2013
  • Table 49 Sales of Cigars by Category: Value 2008-2013
  • Table 50 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 51 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 53 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 54 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 55 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 56 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 57 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 58 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 59 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 60 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 61 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 62 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smokeless Tobacco in New Zealand - Category Analysis

TRENDS

Smoking Tobacco in New Zealand - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 63 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 64 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 65 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 66 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 67 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 68 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 69 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 70 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 71 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 72 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 73 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 74 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 75 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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