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Country Report

New Zealand Flag Tobacco in New Zealand

| Pages: 69

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Negative growth continues

Tobacco in New Zealand recorded flat value growth in 2014 while retail volume sales declined across all categories. The weakening volume sales can be directly attributed to the Ministry of Health’s demand-side strategy toward reducing smoking prevalence rates.

Plain packaging debate continues

Public discourse concerning the introduction of plain packaging regulations for tobacco products in New Zealand continued in 2014. The New Zealand Government made it clear that it will await the result of arbitration between tobacco companies and the Australian Government before proceeding further. All the major tobacco companies indicated they will issue legal challenges against any plain packaging legislation.

Big four continue to dominate

British American Tobacco (New Zealand) Ltd, Imperial Tobacco New Zealand Ltd, Philip Morris (New Zealand) Ltd and Scandinavian Tobacco Group A/S dominated tobacco in New Zealand during 2014. British American Tobacco (New Zealand) led cigarettes and smoking tobacco, while Scandinavian Tobacco Group A/S led cigars and cigarillos.

Convenience impacts consumer decision making

Supermarkets and convenience stores remained the dominant channels for tobacco products, leading both cigarettes and smoking tobacco due to the convenience factor and largely homogenous pricing in these categories. Tobacco specialists dominated cigars due to its more specialised nature.

Negative forecast period growth predicted

Retail volume sales are expected to see negative growth during the forecast period due to legislative and regulatory impact. In addition, overall consumer demand for tobacco products is expected to decrease in line with lower rates of smoking prevalence.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in New Zealand for free:

The Tobacco in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in New Zealand?
  • What are the major brands in New Zealand?
  • Which sector of the tobacco products market is the largest by value sales in New Zealand?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in New Zealand?
  • Which sector is the most heavily taxed in New Zealand?
  • Which companies dominate in the total tobacco market in New Zealand in terms of market share?
  • What is the distribution channel split for the tobacco products market in New Zealand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Negative growth continues

Plain packaging debate continues

Big four continue to dominate

Convenience impacts consumer decision making

Negative forecast period growth predicted

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2009-2014 Cigarettes
  • Table 5 Taxation and Duty Levies 2009-2014 Cigars & Cigarillos
  • Table 6 Taxation and Duty Levies 2009-2014 Pipe & RYO Tobacco

Average cigarette pack price breakdown

  • Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

New Zealand Grown Illicit Tobacco

MARKET INDICATORS

  • Table 7 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 8 Sales of Tobacco by Category: Volume 2009-2014
  • Table 9 Sales of Tobacco by Category: Value 2009-2014
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 11 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Tobacco in New Zealand - Company Profiles

British American Tobacco (New Zealand) Ltd in Tobacco (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 British American Tobacco (New Zealand) Ltd: Key Facts
  • Summary 5 British American Tobacco (New Zealand) Ltd: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco (New Zealand) Ltd: Competitive Position 2014

Imperial Tobacco New Zealand Ltd in Tobacco (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Imperial Tobacco New Zealand Ltd: Key Facts
  • Summary 8 Imperial Tobacco New Zealand Ltd: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Imperial Tobacco New Zealand Ltd: Competitive Position 2014

Philip Morris (New Zealand) Ltd in Tobacco (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Philip Morris (New Zealand) Ltd: Key Facts
  • Summary 11 Philip Morris (New Zealand) Ltd: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Philip Morris (New Zealand) Ltd Competitive Position 2014

Cigarettes in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 13 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Flavour threads

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 16 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 23 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 24 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 28 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 29 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 30 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 31 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 32 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 40 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 41 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in New Zealand - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Cigars by Category: Volume 2009-2014
  • Table 47 Sales of Cigars by Category: Value 2009-2014
  • Table 48 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 52 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 53 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 54 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 55 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 56 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 57 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 59 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smokeless Tobacco in New Zealand - Category Analysis

TRENDS

Smoking Tobacco in New Zealand - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 14 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 62 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 63 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 66 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 67 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 68 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 69 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 71 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 73 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Vapour Devices in New Zealand - Category Analysis

TRENDS

  • Table 74 Number of Adult Vapers 2010-2014

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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