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Country Report

Tobacco in New Zealand

| Pages: 77

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Tobacco prices on the rise as excise taxes increase

Retail volume sales of cigarettes declined during 2012 as a result of the excise taxes on cigarettes increasing by an average of 10% during January 2012. Despite higher average unit prices, retail volume sales of cigars and cigarillos also increased during 2012 as the luxury status of cigars resulted in positive growth in the category. The New Zealand government began a campaign of non-inflation adjustment excise tax increases during April 2010, a strategy which continued to make smoking in New Zealand less affordable for consumers throughout 2012. Consequently, the number of smokers in New Zealand decreased in 2012 as unit prices surged.

Retail display ban in full force amidst further talks of plain tobacco packaging

The Smoke-free Environments (Controls and Enforcement) Amendment Act was passed in July 2011 by the New Zealand Parliament and came into force in July 2012. The amendments in the Act prevent wholesalers and retailers from displaying tobacco products within retail outlets. These changes apply to all types of retail outlets including internet retailing, vending, restaurants and bars, affecting outlets which sell only tobacco products and general retail outlets which sell tobacco among a variety of products equally. Under the Act, consumers may be provided with tobacco product details in printed, written or spoken words only. During early 2013, the New Zealand government also announced plans to introduce plain packaging legislation following Australia’s lead.

Sales of cigarettes controlled by grocery retailers, while tobacco specialists dominate sales of cigars

During 2012, grocery retailers accounted for the majority of cigarette volume sales in New Zealand. Small grocery retailers such as convenience stores, independent small grocers and forecourt retailers remained dominant. However, supermarkets, tobacco specialist retailers and newsagent-tobacconists/kiosks were also important distribution channels for cigarettes during 2012. Conversely, tobacco specialist retailers accounted for a large proportion of retail volume sales for cigars during 2012, while convenience stores ranked second with a much lower volume share.

The New Zealand tobacco industry remains dominated by four major players

British American Tobacco (New Zealand) Ltd, Imperial Tobacco New Zealand Ltd, Philip Morris (New Zealand) Ltd and Scandinavian Tobacco Group A/S dominated tobacco in New Zealand during 2012. Within cigarettes, British American Tobacco (New Zealand) Ltd was the leading player, accounting for the majority share of retail volume sales. The company owns the popular Pall Mall and Holiday brands in New Zealand. Imperial Tobacco New Zealand Ltd was the second ranked player in cigarettes and RYO tobacco in 2012. Scandinavian Tobacco Group A/S held the top position in cigars and cigarillos, accounting for half of the retail volume sales. The newly-merged entity divested the popular Willem II brand in 2010, although it retained the Schimmelpenninck, White Owl and Café Crème brands.

Negative volume growth expected in tobacco over the forecast period

Retail volume sales of cigarettes are expected to decline in New Zealand over the forecast period. This trend is expected to develop due mainly to the retail display ban which came into force during July 2012 as well as ongoing public health and anti-smoking campaigns, which are expected to remain prevalent throughout the forecast period. Furthermore, the New Zealand government recently announced the continuation of its campaign of tobacco excise tax increases, with further increases planned between 2013 and 2016. This is expected to have a negative impact on demand for tobacco overall in New Zealand throughout the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in New Zealand for free:

The Tobacco in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in New Zealand?
  • What are the major brands in New Zealand?
  • Which sector of the tobacco products market is the largest by value sales in New Zealand?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in New Zealand?
  • Which sector is the most heavily taxed in New Zealand?
  • Which companies dominate in the total tobacco market in New Zealand in terms of market share?
  • What is the distribution channel split for the tobacco products market in New Zealand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Tobacco prices on the rise as excise taxes increase

Retail display ban in full force amidst further talks of plain tobacco packaging

Sales of cigarettes controlled by grocery retailers, while tobacco specialists dominate sales of cigars

The New Zealand tobacco industry remains dominated by four major players

Negative volume growth expected in tobacco over the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Cigarettes: Taxation and Duty Levies 2007-2012
  • Table 3 Cigars and Cigarillos: Taxation and Duty Levies 2007-2012
  • Table 4 Smoking Tobacco (RYO and Pipe): Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

New Zealand-grown Illicit Tobacco

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2007-2012
  • Table 8 Sales of Tobacco by Category: Value 2007-2012
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 10 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in New Zealand - Company Profiles

British American Tobacco (New Zealand) Ltd in Tobacco (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco (New Zealand) Ltd: Key Facts
  • Summary 4 British American Tobacco (New Zealand) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco (New Zealand) Ltd: Competitive Position 2012

Imperial Tobacco New Zealand Ltd in Tobacco (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Imperial Tobacco New Zealand Ltd: Key Facts
  • Summary 7 Imperial Tobacco New Zealand Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Imperial Tobacco New Zealand Ltd: Competitive Position 2012

Philip Morris (New Zealand) Ltd in Tobacco (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Philip Morris (New Zealand) Ltd: Key Facts
  • Summary 10 Philip Morris (New Zealand) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Philip Morris (New Zealand) Ltd: Competitive Position 2012

Scandinavian Tobacco Group A/S in Tobacco (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Scandinavian Tobacco Group A/S: Key Facts
  • Summary 13 Scandinavian Tobacco Group A/S: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Scandinavian Tobacco Group A/S: Competitive Position 2012

Cigarettes in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 16 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 26 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 27 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 29 Cigarettes Brand Shares 2009-2012
  • Table 30 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 31 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in New Zealand - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2007-2012
  • Table 46 Sales of Cigars by Category: Value 2007-2012
  • Table 47 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 48 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 55 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 56 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in New Zealand - Category Analysis

TRENDS

Smoking Tobacco in New Zealand - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 61 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 62 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 63 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 64 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 65 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 66 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 67 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 68 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 69 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 71 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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