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Country Report

Romania Flag Tobacco in Romania

| Pages: 61

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Increase in illicit trade prevents retail volume sales from growing in 2014

In 2014, the tobacco market performed less well than in 2013. For the first time in recent years, the illicit trade in cigarettes registered an increase in volume, due to the difference between the prices of cigarettes produced in Romania and cigarettes coming from Ukraine and Moldova.

Higher excise rates lead to higher retail value sales

All tobacco categories witnessed healthy gains in retail value sales in 2014. An increase in excise rates fuelled the prices of tobacco products, while companies seized the opportunity to raise prices. Also, the improving economic situation led to gradually increasing disposable incomes, encouraging premiumisation within tobacco in Romania, which contributed to the growth of retail value sales in 2014

Sales continue to be dominated by a limited number of players

The Romanian cigarettes market is dominated almost entirely, both in volume and value terms, by the three leading players British American Tobacco, JT International (Romania) and Philip Morris Romania. The remaining market share is divided among smaller local players in the market.

Small independent grocers continue to remain the leading channel

Traditional grocery retailers dominate the distribution of tobacco products in Romania, with small independent grocers and newsagent-tobacconists/kiosks leading sales in both value and volume terms. Modern grocery retailers’ share is growing, but they are still behind independent small grocers, which capitalise on their proximity to homes and neighbourhoods throughout Romania.

Tobacco is set to face challenges during the forecast period

Over the forecast period, tobacco industry is set to become more regulated, which will leave companies with fewer tools to promote their products in the market. Proposed legislation in the new EU Tobacco Directive includes a ban on flavour usage in cigarettes and smoking tobacco by 2020, as well as new requirements regarding the packaging of cigarettes, cigars, cigarillos, smoking tobacco and vapour devices, which have to be covered with a graphical warning. Also, it is expected that the legal environment will get stricter with regard to electronic cigarettes, which might limit the growth of the category in Romania

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Romania for free:

The Tobacco in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Romania?
  • What are the major brands in Romania?
  • Which sector of the tobacco products market is the largest by value sales in Romania?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Romania?
  • Which sector is the most heavily taxed in Romania?
  • Which companies dominate in the total tobacco market in Romania in terms of market share?
  • What is the distribution channel split for the tobacco products market in Romania?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Romania - Industry Overview

EXECUTIVE SUMMARY

Increase in illicit trade prevents retail volume sales from growing in 2014

Higher excise rates lead to higher retail value sales

Sales continue to be dominated by a limited number of players

Small independent grocers continue to remain the leading channel

Tobacco is set to face challenges during the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 5 Trade Statistics: Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2009-2014
  • Table 8 Sales of Tobacco by Category: Value 2009-2014
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 10 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Tobacco in Romania - Company Profiles

British American Tobacco Romania SRL in Tobacco (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 British American Tobacco Romania SRL: Key Facts
  • Summary 5 British American Tobacco Romania SRL: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Romania SRL: Competitive Position 2014

JT International (Romania) SRL in Tobacco (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 JT International (Romania) SRL: Key Facts
  • Summary 8 JT International (Romania) SRL: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 JT International (Romania SRL): Competitive Position 2014

Philip Morris Romania SRL in Tobacco (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Philip Morris Romania SRL: Key Facts
  • Summary 11 Philip Morris Romania SRL: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Philip Morris Romania SRL: Competitive Position 2014

Cigarettes in Romania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 14 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular versus slim, superslim and microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 23 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 30 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 31 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 40 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Romania - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2009-2014
  • Table 46 Sales of Cigars by Category: Value 2009-2014
  • Table 47 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 48 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 55 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 56 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smokeless Tobacco in Romania - Category Analysis

HEADLINES

TRENDS

PROSPECTS

Smoking Tobacco in Romania - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 16 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 61 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 62 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 65 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 66 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 67 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 69 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Vapour Devices in Romania - Category Analysis

HEADLINES

LEGISLATION

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 17 Vapour Products: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 71 Number of Adult Vapers 2010-2014
  • Table 72 Sales of Vapour Devices by Category: Value 2012-2014
  • Table 73 Sales of Vapour Devices by Category: % Value Growth 2012-2014
  • Table 74 Sales of Vapour Devices by Distribution Format: % Value 2009-2014
  • Table 75 Forecast Sales of Vapour Devices by Category: Value 2014-2019
  • Table 76 Forecast Sales of Vapour Devices by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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