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Country Report

Switzerland Flag Tobacco in Switzerland

| Pages: 70

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Cigarette smoking continues to decline

Volume sales of cigarettes declined again in 2014. This was the fifth consecutive year of poor performance for the category following the introduction of the smoking ban in public places in 2010. In addition, high cigarette prices, anti-smoking campaigns run by the government, the medical establishment and lobby groups all contributed to the fall in consumption. Within tobacco products, demand shifted to cigarillos and RYO tobacco, as a result of the popularity they enjoyed among Swiss youth. Cigars excluding cigarillos and pipe tobacco also registered declines in volume sales due to low consumer demand. These products suffered from an old fashioned image and appealed only to mature and traditional consumers. Vapour devices registered three digit value growth in 2014.These products grew rapidly over the review period, albeit from a small base. Growth was mainly due to cigarette smokers turning to vapour devices as a result of the smoking ban in public places.

Effective marketing strategies are crucial

The ban on sponsorship and advertising of tobacco products left point of sale as the only avenue through which producers were able to advertise. Thus, packaging became an important marketing tool for the leading manufacturers. Many used colour in order to help the product stand out behind the counter and attract attention and also to allow consumers to identify brands quickly and easily. The leading producers also focused on their flagship brands and introduced economy lines under these brands in order to target price-sensitive smokers.

High levels of consolidation among manufacturers

There was a high level of consolidation in the competitive landscape in tobacco products in 2014. The Swiss subsidiaries of the three multinationals, Philip Morris, British American Tobacco and Japan Tobacco International dominated cigarettes with only a small share in the hands of the private label ranges of retailers. In cigars, two manufacturers jointly held the bulk of volume sales. The presence of multinationals was invaluable for tobacco products as a whole, due to their financial power, which enabled them to make crucial capital investments, product innovations and regular product launches. This was of great importance, due to an increasingly hostile market environment for tobacco products.

Mainstream retailers strong in distribution

Modern grocery retailers characterised distribution of cigarettes in Switzerland, due to the large product range these outlets carried and the convenience factor. Within this, supermarkets, discounters and forecourt retailers registered the lowest declines in volume sales in 2014. In cigars, newsagent-tobacconists/kiosks led. In particular tobacconists were popular due to the expert advice these outlets offer consumers as part of the service, which corresponds with the up-market image of cigars. Internet retailing accounted for only a small share in the distribution of tobacco products in Switzerland at the end of the review period.

Cigarettes is expected to decline over the forecast period

Volume and value sales of cigarettes at constant 2014 prices are expected to decline over the forecast period, due to high taxes, the smoking ban in consumer foodservice outlets and continued anti-smoking campaigns. A slight reduction in the number of smokers is also anticipated due to growing health awareness among the population and the inconvenience caused by the smoking ban. RYO tobacco and cigarillos are the only two products projected to register volume growth, as a result of their popularity among young smokers. Vapour devices is expected to record value growth over the forecast period as many cigarette smokers are turning to these products as they can be smoked in almost all public places.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:

The Tobacco in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Switzerland?
  • What are the major brands in Switzerland?
  • Which sector of the tobacco products market is the largest by value sales in Switzerland?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Switzerland?
  • Which sector is the most heavily taxed in Switzerland?
  • Which companies dominate in the total tobacco market in Switzerland in terms of market share?
  • What is the distribution channel split for the tobacco products market in Switzerland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Cigarette smoking continues to decline

Effective marketing strategies are crucial

High levels of consolidation among manufacturers

Mainstream retailers strong in distribution

Cigarettes is expected to decline over the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2009-2014
  • Table 8 Sales of Tobacco by Category: Value 2009-2014
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 10 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in Switzerland - Company Profiles

British American Tobacco Switzerland SA in Tobacco (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Switzerland SA: Key Facts

PRODUCTION

  • Summary 4 British American Tobacco Switzerland SA: Production Statistics: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco Switzerland SA: Competitive Position 2014

Japan Tobacco International in Tobacco (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Japan Tobacco International Switzerland: Key Facts

PRODUCTION

  • Summary 7 Japan Tobacco International Switzerland: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 8 Japan Tobacco International Switzerland: Competitive Position 2014

Philip Morris SA in Tobacco (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Philip Morris SA: Key Facts

PRODUCTION

  • Summary 10 Philip Morris SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 11 Philip Morris SA: Competitive Position 2014

Cigarettes in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 13 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Flavour threads

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 23 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 30 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 31 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 40 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Switzerland - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 14 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2009-2014
  • Table 46 Sales of Cigars by Category: Value 2009-2014
  • Table 47 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 48 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 55 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 56 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smoking Tobacco in Switzerland - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 61 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 62 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 65 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 66 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 67 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 68 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 69 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 71 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Vapour Devices in Switzerland - Category Analysis

HEADLINES

LEGISLATION

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 16 Vapour Products: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 73 Number of Adult Vapers 2010-2014
  • Table 74 Sales of Vapour Devices by Category: Value 2009-2014
  • Table 75 Sales of Vapour Devices by Category: % Value Growth 2009-2014
  • Table 76 GBN Brand Rankings (GBO)/NBO of Disposable Cig-a-likes 2014
  • Table 77 GBN Brand Rankings (GBO)/NBO of Rechargeable Cig-a-likes (including Nicotine Cartridges) 2014
  • Table 78 GBN Brand Rankings (GBO)/NBO of Tank System Charging and Vapourising Devices 2014
  • Table 79 GBN Brand Rankings (GBO)/NBO of E-liquids 2014
  • Table 80 Sales of Vapour Devices by Distribution Format: % Value 2009-2014
  • Table 81 Forecast Sales of Vapour Devices by Category: Value 2014-2019
  • Table 82 Forecast Sales of Vapour Devices by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Brand Ranking
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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