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Country Report

Switzerland Flag Tobacco in Switzerland

| Pages: 61

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Cigarette smoking continues to decline

The smoking ban in public places and strict tobacco legislation made it much harder and more uncomfortable for smokers. The anti-smoking campaigns run by the government, the medical establishment and lobby groups raised awareness of the health risks involved in smoking. These factors continued to have a noticeable effect on volume sales of cigarettes, which declined yet again in 2013. It was the fourth consecutive year of decline for cigarettes, following the introduction of the smoking ban in public places in 2010. Cigars (excluding cigarillos) and pipe tobacco also registered declines in volume sales, due to low consumer demand. These products suffer from an old-fashioned image, and appeal only to mature and traditional consumers. Volume sales of RYO tobacco and cigarillos, however, continued to be buoyant, as they enjoyed popularity amongst younger Swiss smokers.

The responsible smoker

In spite of health warnings and campaigns, die-hard smokers continue to smoke, but choose products that they perceive as less harmful. An example is cigarillos, which are considered more natural than cigarettes due to the tobacco wrapping used, and are assumed to be healthier as the smoke is not inhaled. RYO tobacco is also considered less harmful, and is believed to contain fewer additives than cigarettes. In both cases the price advantages they had over cigarettes have diminished due to tax increases. “Natural” and “additive-free” tobacco products have also registered good performances, which is directly linked to the more conscientious behaviour patterns of smokers. The anti-smoking lobby, however, warns that all tobacco products carry health risks.

The leading international manufacturers dominate the competitive landscape

In 2013 the Swiss subsidiaries of the three leading tobacco multinationals, Philip Morris, British American Tobacco and Japan Tobacco International, dominated cigarettes with a large combined volume share. Although private label brands from grocery retailers and discounters are available in the market, their shares, as well as the shares of small local producers, remain marginal. In cigars and smoking tobacco the bulk of share is also accounted for by leading multinational and European companies. The reason for the consolidation in the market is that only large companies have the capability to withstand the challenges posed by the stringent tobacco regulations.

Distribution is in the hands of mass retailers

Convenience is the crucial factor influencing consumer demand, and therefore the distribution of tobacco products remains in the hands of mass retailers. Within this, discounters is the most successful channel. Although following at a distance, supermarkets has also gained ground. These retailers have large product ranges and low prices, which contribute to their success. Forecourt retailers and newsagents-tobacconists/kiosks also accounts for a large share, although the latter lost share to grocery retailers in the review period. Tobacco specialists has lost its prominent position, but continues to be an important channel in premium cigars. Internet retailing is registering growth, but its share remains marginal due to the competition posed by bricks-and-mortar retailers.

Cigarettes is expected to continue to see a volume decline in the forecast period

Cigarettes is projected to continue to face a decline in volume sales in the next five years. Tobacco legislation, as well as anti-smoking campaigns and health warnings carried out by lobby groups, will further intensify. Cigars (excluding cigarillos) and pipe tobacco will continue to suffer from an old-fashioned image, and therefore will appeal only to a restricted group of smokers. However, the popularity of cigarillos and RYO tobacco is anticipated to maintain healthy growth thanks to demand from younger Swiss smokers.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:

The Tobacco in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Switzerland?
  • What are the major brands in Switzerland?
  • Which sector of the tobacco products market is the largest by value sales in Switzerland?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Switzerland?
  • Which sector is the most heavily taxed in Switzerland?
  • Which companies dominate in the total tobacco market in Switzerland in terms of market share?
  • What is the distribution channel split for the tobacco products market in Switzerland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Cigarette smoking continues to decline

The responsible smoker

The leading international manufacturers dominate the competitive landscape

Distribution is in the hands of mass retailers

Cigarettes is expected to continue to see a volume decline in the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 7 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 8 Sales of Tobacco by Category: Volume 2008-2013
  • Table 9 Sales of Tobacco by Category: Value 2008-2013
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 11 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 13 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in Switzerland - Company Profiles

British American Tobacco Switzerland SA in Tobacco (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Switzerland SA: Key Facts
  • Summary 4 British American Tobacco Switzerland SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 British American Tobacco Switzerland SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Switzerland SA: Competitive Position 2013

Japan Tobacco International in Tobacco (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Japan Tobacco International Switzerland: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Japan Tobacco International Switzerland: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 9 Japan Tobacco International Switzerland: Competitive Position 2013

Philip Morris SA in Tobacco (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Philip Morris SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Philip Morris SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 12 Philip Morris SA: Competitive Position 2013

Cigarettes in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 14 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 16 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 17 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 21 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 24 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 25 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 26 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 29 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 30 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 31 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 32 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 41 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 42 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in Switzerland - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Cigars by Category: Volume 2008-2013
  • Table 47 Sales of Cigars by Category: Value 2008-2013
  • Table 48 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 52 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 53 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 54 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 55 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 56 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 57 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 59 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smoking Tobacco in Switzerland - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 16 Smoking tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 62 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 63 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 66 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 67 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 68 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 69 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 71 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 73 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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