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Country Report

Vietnam Flag Tobacco in Vietnam

| Pages: 49

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Tobacco advertising centre of point-of-sale display

As the Vietnamese government implemented a complete ban on tobacco advertising across all media channels, tobacco companies decided to shift their efforts to point-of-sale displays to enhance brand awareness and increase volume sales. The most popular type of point-of-sale display is a poster placed in front of the retail counter.

High tar cigarettes continue to dominate cigarettes in Vietnam

In 2012, high tar cigarettes remained the most popular type of cigarettes in Vietnam due to the traditional preference of Vietnamese smokers for strong flavoured high tar cigarettes. Low tar cigarettes and ultra low tar cigarettes accounted for only a small portion of total cigarette volume sales despite their longstanding presence in the country. Despite the government’s plans to lower the tar levels of high tar cigarettes, according to the Ministry of Health’s Decision 02/2007/QD-BYT. High tar cigarettes is projected to maintain its dominant position in Vietnam over the forecast period.

Continued lax enforcement of government regulations

Despite the higher disposable income and rising awareness of harmful effects of smoking, and continuous effort of the government regarding tobacco control, the government displayed very lenient implementation of smoking control rules and regulations, which indirectly contributed to the high smoking prevalence in Vietnam, which still has one the highest smoking rates in the world. The Global Adult Tobacco Survey (GATS) revealed that Vietnam male smoking prevalence was 47% and 3% for female smokers in 2012.

Street vendors continues to be the key distribution channel for tobacco

Street vendors continued to be the main distribution channel of tobacco in Vietnam. Street vendors can be found on every street corner in all areas of the country, from big cities to remote rural areas. Modern channels such as supermarkets/hypermarkets and convenience stores contributed to minimal share of tobacco sales in Vietnam. Local consumers continue to prefer to purchase tobacco products from street vendors due to the convenience and flexibility of the channel.

Tobacco in Vietnam under threat for stricter legislation and tax hikes

Over the forecast period, tobacco manufacturers are expected to face the threat of government plans for stricter control of tobacco legislation and tax hikes due to the high pressure to reduce the high smoking prevalence in the country. The government aims to tighten government control of tobacco legislation, with stricter implementation. If certain laws and regulations are passed and implemented properly, it might lead to an overall decline in the consumption of tobacco products over the forecast period.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Tobacco in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Vietnam?
  • What are the major brands in Vietnam?
  • Which sector of the tobacco products market is the largest by value sales in Vietnam?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Vietnam?
  • Which sector is the most heavily taxed in Vietnam?
  • Which companies dominate in the total tobacco market in Vietnam in terms of market share?
  • What is the distribution channel split for the tobacco products market in Vietnam?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Tobacco advertising centre of point-of-sale display

High tar cigarettes continue to dominate cigarettes in Vietnam

Continued lax enforcement of government regulations

Street vendors continues to be the key distribution channel for tobacco

Tobacco in Vietnam under threat for stricter legislation and tax hikes

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Legislation: Government Resolution on National Tobacco Control Policy 2000-2010

Legislation: Tobacco Control Law

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 3 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 4 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 5 Sales of Tobacco by Category: Volume 2007-2012
  • Table 6 Sales of Tobacco by Category: Value 2007-2012
  • Table 7 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 8 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 9 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Tobacco in Vietnam - Company Profiles

Dong Nai Tobacco Co in Tobacco (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Dong Nai Tobacco Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Dong Nai Tobacco Co: Competitive Position 2012

Saigon Tobacco Co Ltd in Tobacco (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Saigon Tobacco Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Vietnam National Tobacco Corp (VINATABA) in Tobacco (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Vietnam National Tobacco Corp (VINATABA): Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Vietnam National Tobacco Corp (VINATABA): Competitive Position 2012

Cigarettes in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 8 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 9 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 13 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 14 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 15 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 17 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 18 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 19 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 21 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 26 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 27 Cigarettes Brand Shares 2009-2012
  • Table 28 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 29 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 30 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Vietnam - Category Analysis

TRENDS

Smokeless Tobacco in Vietnam - Category Analysis

TRENDS

Smoking Tobacco in Vietnam - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 44 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 45 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 46 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 47 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 48 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 49 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 50 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 51 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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