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Country Report

Vietnam Flag Tobacco in Vietnam

| Pages: 46

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Tobacco suffers a plunge in 2014

Since 1 January 2014, all cigarette brands in Vietnam started to be printed with graphic health warnings. These compulsory warnings had a negative impact on volume sales of tobacco in 2014. They help to increase community awareness about the risks of smoking, causing current smokers to reduce their cigarette consumption and preventing young people from adopting the smoking habit. In addition, repeated warnings about harmful effects of tobacco on public media also affect the growth of the tobacco industry.

High tar cigarettes retains dominant position

In 2014, high tar cigarettes continued to be the most popular product category thanks to the preference of Vietnamese consumers for cigarettes with a strong taste. In addition, smokers in the country tend to be loyal to their favourite brands, which are often high tar ones. Of note is the growing trend towards cigarettes with lower tar levels and nicotine content. Vietnamese consumers are becoming more health conscious and finding ways to quit smoking. These cigarettes offer them a good choice before they are able to quit smoking completely.

Increasing preference for menthol cigarettes

There is an increasing preference for menthol cigarettes. Young consumers tend to consume menthol cigarettes on a more regular basis. In response, British American Tobacco introduced Craven A Click in September 2014, and Philip Morris introduced Marlboro Ice Blast in December 2014. Both products have a mild taste with a menthol capsule and attractive pack design.

Convenience stores becomes more important as a distribution channel

The volume share of convenience stores as a distribution channel for cigarettes has been rising over the review period in line with the mushrooming of such outlets in the country. These stores are often located within residential areas, with total areas ranging from 50 sq m to 200 sq m. They offer a variety of packaged foods, drinks, and cigarettes. Some of them even provide fresh meat, vegetables, fruit, and 24-hour service. These stores cover the gap between traditional markets and supermarkets, attracting increasing numbers of visitors per day.

Tobacco expected to register negative volume growth

Over the forecast period, volume sales of tobacco will continue to be affected by graphic health warnings, anti-smoking activities carried out by Vietnam Committee on Smoking and Health (VINACOSH), stricter government enforcement of the tobacco law, and rising health awareness due to repeated warnings against smoking in public media. The planned increase in special consumption tax on tobacco products will also have a negative impact on unit price and make illicit trade more lucrative.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Tobacco in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Vietnam?
  • What are the major brands in Vietnam?
  • Which sector of the tobacco products market is the largest by value sales in Vietnam?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Vietnam?
  • Which sector is the most heavily taxed in Vietnam?
  • Which companies dominate in the total tobacco market in Vietnam in terms of market share?
  • What is the distribution channel split for the tobacco products market in Vietnam?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Tobacco suffers a plunge in 2014

High tar cigarettes retains dominant position

Increasing preference for menthol cigarettes

Convenience stores becomes more important as a distribution channel

Tobacco expected to register negative volume growth

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Legislation: Government Resolution on National Tobacco Control Policy 2000-2010

Legislation: Law on Prevention and Control of Tobacco Harms

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics: Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 7 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 8 Sales of Tobacco by Category: Volume 2009-2014
  • Table 9 Sales of Tobacco by Category: Value 2009-2014
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 11 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 2 Research Sources

Tobacco in Vietnam - Company Profiles

Dong Nai Tobacco Co in Tobacco (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Dong Nai Tobacco Co: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Dong Nai Tobacco Co: Competitive Position 2014

Khanh Viet Corp in Tobacco (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Khanh Viet Corp: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

Vietnam National Tobacco Corp (VINATABA) in Tobacco (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Vietnam National Tobacco Corp (VINATABA): Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Vietnam National Tobacco Corp (VINATABA): Competitive Position 2014

Cigarettes in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 8 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 9 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Flavour threads

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 16 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 23 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 24 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 28 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 29 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 30 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 31 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 32 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 40 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 41 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Vietnam - Category Analysis

TRENDS

Smokeless Tobacco in Vietnam - Category Analysis

TRENDS

Smoking Tobacco in Vietnam - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 47 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 48 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 50 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 51 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 52 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 53 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 54 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Vapour Devices in Vietnam - Category Analysis

TRENDS

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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