Tobacco in Vietnam

June 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Vietnam?
  • Which are the leading brands in Tobacco in Vietnam?
  • How are products distributed in Tobacco in Vietnam?
  • Which category is the most heavily taxed in Vietnam?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Vietnam?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Tobacco in Vietnam

Tobacco sees a boost to growth after the era of COVID-19 ends
Digital stamps become mandatory for all tobacco products
Domestic Vinataba maintains its leading place, with support from the government
Retailing developments
What next for tobacco?
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

Table 1 Number of Adult Smokers by Gender 2017-2022
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 2 Research Sources

Cigarettes in Vietnam

KEY DATA FINDINGS

Cigarettes sees a boost to sales, thanks to consumers’ return to out-of-home activities
Price hikes noted in the mid-priced and premium segments
Digital stamps set to decrease illegal trade and further cement the position of legal domestic brands
Cigarettes is projected to encounter various challenges over the forecast period
Convenience stores will post a stronger presence in cigarettes’ sales in the large cities
Cigarettes will witness premiumisation trends in large cities
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027

Cigars, Cigarillos and Smoking Tobacco in Vietnam

KEY DATA FINDINGS

Cigars continues to register a strong performance, thanks to higher-income consumer base
New cigar brands start to appear in Vietnam, to meet rising demand
Cigarillos and smoking tobacco remain negligible in Vietnam
A positive outlook for cigars and pipe tobacco – albeit with sales remaining niche to the dedicated demographics
Vinataba likely to expand its portfolio further, including with new imported brands
Potential threat from heated tobacco products over the forecast period
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 42 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 43 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

Regulation/legislation push for e-vapour and heated tobacco products in Vietnam
The supply of e-vapour and heated tobacco products remain limited to personal imports
Smokeless tobacco continues to register a negligible presence
Vietnamese government will continue to focus on issuing legislations for e-vapour and heated tobacco products
E-vapour and heated tobacco is projected to gain popularity among young smokers
Smokeless tobacco will remain negligible over the forecast period
Table 48 Number of Adult Vapers 2017-2022
Table 49 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 50 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 51 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 52 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 53 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 54 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
  • Cigarettes (Illicit+Legal)
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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