54 pages, Aug 2011
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The Middle East and Africa region stands out as a growing market, though with a few caveats. There is a strengthening move towards more stringent application of anti-tobacco legislation and a shift towards harsher taxation in key markets, notably Egypt. The strong presence of domestic operators provides a combination of opportunities and threats for multinationals; a situation which reflects the market overall.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.