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Euromonitor International publishes the world's most comprehensive market research on the tobacco industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Illicit Trade in Tobacco Products

Nov 2016

In 2015, one in every 12 cigarettes lit up in the world was illicit, down from one in 10 in 2014, valued collectively at around US$40 billion, with an equivalent tax loss to global governments. Illicit trade is a phenomenon that impacts tobacco ...

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Country Report

Tobacco in the Philippines

Oct 2016

Following a significant rise in tobacco prices in 2013, cigarettes began stabilising in 2014 when manufacturers expanded their efforts in capturing the economy price segment. However, total tobacco declined in retail volume terms in 2015 with there ...

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Country Report

Tobacco in Georgia

Sep 2016

The volume size of tobacco’s major category, cigarettes, shrank in 2015, after a decade of positive growth rates. Increased taxation, reduced incomes and slowly but steadily growing health awareness negatively impacted the demand for cigarettes....

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Country Report

Tobacco in Taiwan

Sep 2016

The number of adult smokers increased at a slightly faster rate in 2015 than in 2014. The rate in 2015 was the highest over the entire review period. Although the majority of adult smokers in Taiwan are male, the rise in the number of female smokers ...

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Country Report

Tobacco in Pakistan

Sep 2016

Overall tobacco saw good current value growth in 2015 over the previous year, with this only slightly lower in comparison to the review period CAGR. This growth was however mainly driven by tax hikes for cigarettes, which account for the vast ...

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Country Report

Tobacco in India

Sep 2016

In 2015, tobacco manufacturers witness a new low in cigarettes sales growth for the review period. The only categories to record positive growth were cigars and cigarillos, as they continued to remain popular among a small group of affluent ...

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Country Report

Tobacco in Iran

Sep 2016

The number of smokers in Iran continued to grow during 2015 in spite of widespread advertising in mass media regarding the harmful effects of smoking on health. Young Iranians who faced a complete ban on alcoholic drinks found smoking one of the few ...

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Country Report

Tobacco in the United Arab Emirates

Sep 2016

Cigarettes recorded faster growth in 2015 than that of the review period in volume terms, while the growth of smoking tobacco was in line with the review period. Cigarettes and smoking tobacco witnessed no reduction in consumption, with residents ...

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Country Report

Tobacco in Estonia

Aug 2016

2015 saw the slowest annual current value growth of the review period. This was mainly due to a lack of tax increases in the year. This resulted in considerably lower current value growth, while a shift towards lower-priced brands in smoking tobacco ...

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Country Report

Tobacco in Japan

Aug 2016

The Japanese tobacco market continued to decline in 2015. This can mainly be attributed to a fall in the smoking population and increasing health-consciousness, which is seeing more Japanese smokers try and kick the habit altogether....

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Country Report

Tobacco in Slovenia

Aug 2016

Despite the stagnation of smoking prevalence in Slovenia, consumer purchasing power remained weak, due to a long-lasting economic crisis, which reduced consumer spending. As many consumers adopted rational buying patterns, the Slovenian tobacco ...

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Country Report

Tobacco in Argentina

Aug 2016

Tobacco consumption has been taking a firm downward path, and there was no exception in 2015. Although there was no change in regulatory laws in that year and cigarette prices in Argentina are amongst the cheapest in the world, consumption volume is ...

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Country Report

Tobacco in Uzbekistan

Aug 2016

During the review period, the national government took a number of measures in order to prevent the consumption growth of tobacco products in Uzbekistan. This state policy was supported by the Ministry of Health. The adopted laws and regulations, ...

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Country Report

Tobacco in Ecuador

Aug 2016

In 2015 the Ecuadorian government imposed tariff surcharges of up to 45% on imported tobacco products, especially cigars and cigarillos. This led most tobacco importers and tobacco specialists outlets to reduce their assortments of imported brands. ...

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Country Report

Tobacco in Mexico

Aug 2016

With few exceptions, most tobacco categories posted volume declines during 2015. Although no new anti-tobacco legislation was implemented, smoking prevalence continued to contract, due in part to the health authorities’ efforts to prevent new smokers...

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Country Report

Tobacco in New Zealand

Aug 2016

Volume sales continued to fall in 2015 as retail prices increased following government-imposed annual tax hikes. Volume sales in New Zealand have been in decline since 2008. However, value growth continued to remain positive, albeit not as strong as ...

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Country Report

Tobacco in Algeria

Aug 2016

Tobacco saw positive growth overall in 2015. Strong retail volume and value growth was seen across all categories, with the exceptions of cigars and dry snuff, which continue to record volume declines. The smoking population is still rising despite ...

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Country Report

Tobacco in the US

Aug 2016

Cigarette volume sales, the most significant tobacco category in the US, were flat in 2015, discontinuing a decade-long trend of annual declines. Contributing to past declines were the steady efforts of anti-smoking organisations and health ...

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Country Report

Tobacco in Austria

Aug 2016

Overall tobacco value sales performed relatively stably in Austria in 2015 as consumption continued to decrease slowly. Smoking remains part of the typical Austrian lifestyle for many despite rising health awareness. Declining consumption of ...

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Country Report

Tobacco in Venezuela

Aug 2016

In the first quarter of 2016, Minister for the Economy Miguel Perez Abad announced a change in the foreign currency system and an increase in the price of gasoline after 20 years from BsF0.095 to BsF6. The dual foreign currency system has a protected...

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