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Toilet care market research

Euromonitor has the world’s most comprehensive research on the toilet care category within the home care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the toilet care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our toilet care market research answer questions such as:

  • What is the market size of toilet care?
  • What are the major brands in toilet care?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

results

 

Country Report

Toilet Care in New Zealand

Toilet care is normally associated with strong formulations which kill germs and hygienically clean. Ingredients such as bleach have traditionally been used to effectively clean toilets; however, over the last three years green brands increased in ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Thailand

In 2014, sales value of toilet care products in Thailand improved because of increasing concern for hygiene and cleanliness and trend towards healthy lifestyles. Consumers are fully aware of how important it is to keep houses, especially the toilet ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Azerbaijan

For Azerbaijani householders, the cleanliness of their toilets is a very important aspect of their household cleaning, with consumers constantly cleaning their toilets on a daily basis. Moreover, almost all Azerbaijani householders believe that ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Belarus

Toilet care development in Belarus continues, being driven by the rising consumer awareness of products in this category. However, not all consumers in Belarus consider toilet care essential. Mainly young to middle-age urban consumers are attaching ...

Aug 2015 | US$990 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Home Care

Colgate-Palmolive is the world’s sixth largest home care manufacturer. This profile analyses the company’s work to consolidate its strength in its core home care categories and examines key emerging opportunities for expansion. In addition, it ...

Aug 2015 | US$570 | Add to cart | View details

Country Report

Toilet Care in Cameroon

Toilet care continues to be a product area that appears solely to a small number of affluent urban consumers, with this chiefly due to the low household penetration of flush toilets in Cameroon. In 2014, less than 9% of overall households had a flush...

Aug 2015 | US$990 | Add to cart | View details

Company Profile

Clorox Co, The in Home Care

US company Clorox is the world’s largest producer of bleach and the leading player in bleach, surface care and toilet care in its domestic market. This profile analyses the company’s strategies to build on its established brand strength and develop ...

Aug 2015 | US$570 | Add to cart | View details

Company Profile

Church & Dwight Co Inc in Home Care

The second largest laundry care manufacturer in the US, Church & Dwight, is heavily exposed to competition from Procter & Gamble. This profile analyses the company’s strategic response to the squeezing of its core value-for-money positioning as a ...

Jul 2015 | US$570 | Add to cart | View details

Company Profile

Henkel AG & Co Kgaa in Home Care

Henkel is the world’s fifth largest home care manufacturer, and registered dynamic growth in 2014. This profile analyses how its consistent product innovation and rolling out of new products helped its performance during the year. This report also ...

Jul 2015 | US$570 | Add to cart | View details

Country Report

Toilet Care in Russia

During 2014, toilet care encountered weakened consumer demand, in common with many other home care categories, as a marginal decline was recorded in volume sales. Minimal growth in real disposable incomes led to consumers abstaining from purchasing ...

Jul 2015 | US$990 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Home Care

The world’s leading home care company, Procter & Gamble, is in the process of significant strategic reform. This profile analyses the company’s strategic emphasis on innovation and the development of new product areas, considers opportunities to ...

Jul 2015 | US$570 | Add to cart | View details

Country Report

Toilet Care in Poland

Poles are becoming increasingly aware of the importance of toilet hygiene for their overall health. This is causing growing demand for products that not only clean toilets but also disinfect them and keep them bacteria-free. An additional feature ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in India

In August 2014, Prime Minister Narendra Modi initiated the “Swachh Bharat” (Clean India) mission, a programme to construct toilets in rural schools for the female population and also to clean India, and it has received a huge response from corporate ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Kazakhstan

There was growing concern over the impact of bleach on health in Kazakhstan in the review period. Rising disposable income levels thus resulted in many consumers switching from bleach to toilet liquids when cleaning toilets. Toilet liquids also ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in South Korea

Rim blocks continued to perform strongly in 2014 since it was emerged in 2012. The category has recorded healthy growth and reached Won5.5 billion in 2014. While other toilet care products recorded declines, rim blocks registered a 19% increase in ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Singapore

All toilet care products recorded positive growth in 2014 as consumers were willing to spend on toilet care products to make their chores easier and more effective. Toilet liquids still accounted for the main bulk of toilet care sales, as it was ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Slovakia

Current value sales rose by 3% in 2014 to reach €16 million. Growth was driven by price promotions and the slowly growing purchasing power of Slovak households. Rim blocks enjoyed growing popularity while toilet liquids remained a significant growth ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in the United Kingdom

2014 was a decent year for toilet care, with manufacturers being extremely proactive in their approach to growing sales. Consumers sought to maintain the cleanliness of their houses as they increasingly stayed at home and welcomed guests rather than ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Hong Kong, China

Toilet care recorded stronger current value growth in 2014 versus 2013. Heightened consumer hygiene awareness saw them switch to more premium products such as in-cistern devices for extra convenience. The switch within toilet care hindered the ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Colombia

In 2014, toilet care grew by 5% in current terms, which was lower than average growth over the review period. Toilet care products were more expensive than other cleaning products, such as bleach and multi-purpose cleaners, and continue to be used by...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Denmark

Declining consumer trust hurt sales in 2014 as, thanks to the green trend, Danes increasingly viewed toilet care products as too chemical and dangerous for both the environment and personal health. News stories, for instance, flourished in nationwide...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Japan

Toilet care in Japan was relatively quiet in 2014, with a 1% current value increase to reach JPY41.0 billion. The general increase in the number of households naturally increased the number of toilets in use in Japan. According to Euromonitor ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Hungary

Thanks to continuous and intense product development and strong advertising campaigns by leading players, toilet care registered the strongest retail volume growth in home care in 2014. Meanwhile, as the average unit price was not increased, current ...

Jun 2015 | US$990 | Add to cart | View details

Company Profile

Lion Corp in Home Care

Japanese company Lion Corp dropped out of home care’s global top 10 in 2013 as it continued to rely heavily on its domestic market. This profile analyses Lion’s strategies for dealing with the growing challenges it faces in Japan, including rivals ...

Jun 2015 | US$570 | Add to cart | View details

Country Report

Toilet Care in Bulgaria

Despite being a highly developed home care category, toilet care continued to exhibit positive growth in value and volume terms in 2014, with current value growth slower than volume growth. Faced with increasing competition from local manufacturers, ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Venezuela

High and increasing prices in toilet care drove positive value growth in 2014. Toilet care was largely affected by the same obstacles facing many other categories in the Venezuelan economy, among which were the unreliable supply of raw materials, ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Switzerland

Efficiency and convenience were the main selling points in toilet care in 2014. Consumers generally appreciate powerful cleaning products for their toilets and they are especially keen on products which can help them to keep toilets clean without ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in the Philippines

The Philippines registered an increased employment rate in 2014, boosting consumers’ overall disposable incomes. As a result, consumers retained their confidence in spending and were willing to invest in various home care products that could ease the...

May 2015 | US$990 | Add to cart | View details

Company Profile

Kao Corp in Home Care

Kao Corp is the leading home care company in Japan and ranks eighth at the global level. This profile examines the company’s efforts to generate value through innovation in its mature domestic market and analyses its strategy of targeting the growing...

May 2015 | US$570 | Add to cart | View details

Country Report

Toilet Care in Uruguay

Uruguayan consumers, regardless of socioeconomic and education levels, recognise the importance of maintaining households, and especially bathrooms, clean and disinfected. However, the traditional and extended use of chlorine bleach to perform these ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Guatemala

Toilet care products saw sales of GTQ51 million in 2014, achieving 6% retail value growth in current terms. The leading player in toilet care, SC Johnson de Centroamerica SA, finished its rebranding strategy of changing its Pato Purific brand to Mr ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Ireland

Product innovation in toilet care was sadly lacking in 2014. However, creative marketing was not, with products such as Jeyes’ Bloo climbing on the World Cup bandwagon to raise the profile of Bloo products across toilet care. In 2014 the company ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Indonesia

Various campaigns for toilet cleanliness such as the “1000 school toilets” movement by Unilever Indonesia have significantly raised hygiene awareness amongst Indonesian households, particularly amongst low-income segments. Harpic’s 3M campaign (3M ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Georgia

There are several factors that significantly impacted sales of toilet care in 2014. While affordable prices and a wider range of products stimulated purchases from regular consumers, hotels and guesthouses also became loyal customers. Strong ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Nigeria

The increasing number of modern urban homes with sophisticated facilities in Nigeriais stimulating growth in toilet care. The category is still developing as most Nigerians do not consider the use of task-specific toilet care products to be ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Australia

In 2014, toilet care was characterised by relatively low levels of innovation and development. Brand extensions, packaging and the modernisation of label designs, with subsequent relaunches, were the primary tactical tools for advancing retail sales....

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Bolivia

Toilet care in Bolivia continued to see healthy growth in 2014. Sales were driven by steady increments in volume and moderate unit price increases. Manufacturers’ distribution strategies helped them achieve successful results in 2014. Toilet care ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Saudi Arabia

Saudi Arabia is currently witnessing an increased focus on hygiene practices among the general population. A number of health scares warranted this increase in hygiene practice. Firstly, the country continued to be affected by the outbreak of a ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Portugal

The Portuguese habit of considering toilet care as one of the most basic hygiene requirements in the home prevented volume sales from declining in 2014. These habits have led to growing demand for sophisticated products that not only clean toilets ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in the Netherlands

Toilet care in the Netherlands recorded modest current value growth during 2014. Growth was mixed in the category over the course of the year as some toilet care categories registered current value declines, while others recorded healthy current ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Macedonia

Toilet care current value sales increase by 4% in 2014 to reach MKD107 million. Average unit prices within toilet care increase by 2% in 2014 and are set to continue rising moderately over the forecast period. The most active areas within toilet care...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Italy

In 2014 toilet care suffered a current value decline of 1%, as the struggling economy caused consumers to prefer cheaper products and products on price promotion. The high level of unemployment, political instability, uncertainty about the future and...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in the United Arab Emirates

The UAE saw a rise in the number of people living in the country in 2014 with the number of expatriates moving to the country from neighbouring Arab countries due to political unrest, as well as Europe due to economic difficulties increasing ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Costa Rica

Toilet care manufacturers continued to offer local buyers a wider range of products that vary in terms of dispensing format and performance features; these key differentiating characteristics are designed to offer greater value and increase the sales...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Romania

Consumer trends directed consumers toward more specialised products as the portfolio of brands available increased constantly. In 2014, there were more scents and product formats than ever before, although a decrease in growth rate was noticed. ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in China

Product upgrading within toilet liquids drove overall toilet care to record healthy current value growth of 15% in 2014. Product upgrading in 2014 was mainly focused on two dimensions. Firstly, manufacturers gradually replaced the pungent smells of ...

May 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Germany

Aside from kitchens, bathrooms and especially toilets are considered to be the most important areas to be hygienically clean in German homes. Despite the fear of germs and infectious deceases becoming increasingly less prevalent in Germany, toilet ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in Iran

Toilet care mainly appeals to mid- to high-income consumers in Iran, due to carrying unit prices around three times the level of bleach. Many home care players meanwhile faced sharp increases in their production and distribution costs in 2014, due to...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in the US

Demand for toilet care for any given country is going to be contingent on how willing and able consumers are in relation to keeping their toilets clean, and on innovations in plumbing and toilet design. In the US, both factors remained stable, and ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Toilet Care in the Czech Republic

Toilet care registered only marginal growth in current value sales to reach CZK873 million in 2014. Nevertheless, this represented an improvement from 2013, when retail value sales saw marginal decline of 1%. As the Czech economy started to recover, ...

Apr 2015 | US$990 | Add to cart | View details
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