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Toilet care market research

Euromonitor has the world’s most comprehensive research on the toilet care category within the home care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the toilet care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our toilet care market research answer questions such as:

  • What is the market size of toilet care?
  • What are the major brands in toilet care?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

results

 

Country Report

Toilet Care in Sweden

The limited functionality and new product offerings that occurred within toilet care products continued to hold back growth of the category in 2013. Toilet care products had a narrow area of use as at the end of the review period, and with few new ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

SC Johnson & Son Inc in Home Care

Privately owned SC Johnson & Son Inc is the world’s fourth largest home care manufacturer. This profile analyses the company’s efforts to meet the challenges presented by maturity and economic uncertainty in developed markets and evolving demand ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in Algeria

Toilet care remained the smallest product area in overall home care at the end of the review period, with sales of just DZD0.3 billion. This is chiefly due to these products' high price, which results in interest being limited to mid- to high-income ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Company, The, in Home Care

Procter & Gamble is the world’s leading home care company. This profile analyses its efforts to respond to consumer budget consciousness and market maturity by stepping up product innovation, moving into lower priced segments, and shifting its ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in Denmark

The Danish company Bräuner relaunched in 2011 the Ambi Pur brand within ITBs, where Unilever Danmark’s Closan and Reckitt Benckiser (Scandinavia)’s Harpic led before the launch. Bräuner experienced success with this launch and reached a value share ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Japan

Leading player Kobayashi sought to bring the scent trend into toilet care in September 2013 with its launch of Bluelet Kaoru Toilet Senzai in in-cistern devices. This sought to blur the distinctions between air care and toilet care by offering a ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Spain

The Spanish habit of considering toilet care as one of the most basic hygiene requirements in the home prevented volume sales from a strong decline in 2013. Nonetheless, private label continued to gain ground in the category, especially in rim ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Belgium

Sales in toilet care were governed by three selling points in 2013: ultra-efficiency, convenience and discretion. Consumers appreciated powerful cleaning products for the toilet, and were willing to pay higher prices for them. The most convenient way...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Switzerland

Sales of toilet care were impacted by unit price declines in 2013 as competition between private label and branded manufacturers grew fiercer. The higher inflow of cheaper imports following the implementation of the Cassis de Dijon law in 2012, and ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Russia

There was growing consumer interest in toilet care at the end of the review period, with this driven by a number of factors. There was notably strong new product development in this area during the review period. In 2012, Unilever for example ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Indonesia

Toilet care in Indonesia is becoming increasingly important as Indonesians’ views on cleanliness are related to health issues. Toilet liquids contributed the highest sales compared to in-cistern devices and ITBs that are still quite new in Indonesia....

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in the Czech Republic

Toilet care is characterised by ongoing and frequent new product developments with innovations that are designed to attract consumers and maintain their attention. New product launches in toilet care focus mainly on improvement in the composition of ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Slovakia

Toilet care recorded marginally lower value sales growth in 2013 compared to the previous year and performed well, recording a 6% value sales increase. Growing consumer interest in rim blocks and toilet liquids pushed sales up as these products were ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Lion Corporation in Home Care

Lion Corp, the world’s 10th largest home care company, remains heavily reliant on Japan. This profile analyses the company’s efforts to adapt to the challenging conditions of its mature and highly developed domestic market, as well as considering the...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in South Africa

Toilet care enjoyed growing consumer demand in South Africa in 2013. Lower purchasing power led consumers to move towards good value products, such as products to remove and prevent limescale, products with long-lasting antibacterial protection, ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Slovenia

Toilet care in Slovenia is considered a saturated and highly competitive market, with numerous competing brands selling similar products. Scent has become a key factor for differentiating products. However, the more unpleasant home care task is, the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Saudi Arabia

Toilet care benefited from a growing focus on hygiene in the home towards the end of the review period. Strong advertising for brands such as Reckitt Benckiser's Harpic and Spartan's Flash also encouraged more consumers to buy these products, as did ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Kao Corp in Home Care

Japan’s leading home care manufacturer, Kao, faces significant challenges in its domestic market. This profile analyses Kao’s efforts to generate value through product innovation targeting evolving demand trends in Japan, and considers the key ...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in New Zealand

An increase in new dwellings and renovations has resulted in many houses having more than one toilet facility, which had a positive impact on toilet care in 2013. The trend of having multiple water closet facilities, such as toilets within bathrooms,...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Canada

Toilet care saw only little value sales growth in 2013, caused by the drop in sales of in-cistern devices and toilet cleaning systems. The category was characterised by relatively low levels of innovation and development, with brand extensions, ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Tunisia

Overall toilet care products suffered from the fierce competition of bleach in Tunisia. This latter maintained its leadership as a toilet care product as it is considered as hygienic and efficient in terms of cleaning. Additionally, the low price ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in the US

Toilet care in 2013 largely followed the trend of the review period, with no movement in current value terms and sales remaining at US$585 million. The economic recovery towards the end of the review period began with people having cut their budgets ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Georgia

Over the research period sales in regions increased significantly, for two reasons. Firstly, people in rural areas are tending to reconstruct or renovate their restrooms and then try to care about them better than before renovation. Secondly, many of...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Serbia

Manufacturers were highly active within toilet care in 2013. Even though there were not many new launches within the area, products were heavily advertised along with existing products. Manufacturers have long realised that this is a very important ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Turkey

For Turkish householders the cleanliness of their toilets constitutes an important aspect of cleaning, with consumers cleaning their toilets six times per week. Moreover, almost all Turks believe that toilets need to be cleaned at least twice per ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Argentina

Unlike other areas, toilet care registered strong growth within home care in 2013, with retail volume sales rising by 4%. In Argentina, toilet care plays a fundamental role in the cleaning habits of high-medium income households. As a result, despite...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Henkel AG & Co KGaA in Home Care

Henkel is the world’s fifth largest home care manufacturer. This profile analyses the ways in which Henkel is tailoring its strong product innovation activity to fit its expanding international coverage, and considers the company’s strongest ...

May 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in France

2013 confirmed the move back to basic toilet care products, which led to toilet liquids seeing the highest volume and current value growth rates, with slightly slower growth for rim blocks, the second most popular toilet care format in France. Except...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in the Netherlands

In 2013, toilet care registered further healthy growth. Toilet care continued to be one of the best performing categories within home care in the Netherlands, as premium brands maintained their strong positions compared to private label products. ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Hungary

Toilet care continued to perform well in 2013, as demand for toilet care products was successfully increased by constant advertising campaigns from the leading manufacturers. The category saw more dynamic performance than most home care categories. ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Bolivia

Bolivians are slowly starting to purchase specific purpose products. As a result, one of the categories most favoured is rim blocks. These products are usually inexpensive and companies managed to distribute them widely. Companies’ efforts to ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Bulgaria

Toilet care in value terms grew with the same pace as home care in general. It was a very mature and competitive category and most of the large players had to turn to discounts and extra volume offers in order to attract more customers. Offers like ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Israel

In 2012, Jacoby Jack & Sons Ltd launched the Hepi brand within the toilet care tablets/powders category; the product is designed to clean the bottom of the toilet bowl, reducing the need to brush the bowl afterwards. However, there were no new ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Peru

According to Euromonitor International’s estimates, Peru registers the fourth lowest per capita value sales in the region in toilet care. These types of products are mostly purchased by high and middle-income consumers who search for features such as...

May 2014 | US$900 | Add to cart | View details

Company Profile

Clorox Co, The in Home Care

Clorox delivered a strong performance in 2013, benefiting from rising demand in its core business, bleach, the low-cost disinfectant that has potential to grow in both developed and developing markets. While product innovation has contributed ...

May 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in Australia

Toilet liquids posted a 2% current value increase in 2013 as a result of manufacturers’ efforts to offer additional benefits and concentrated formulas. This was an improvement for the category in comparison to 2012 when toilet liquids recorded a ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Ireland

Consumers' economic concerns had a marked impact on toilet care in 2013. As a result of ongoing financial worries, many consumers shifted towards lower-priced product areas, with this benefiting toilet liquids and rim liquids. In addition, many of ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Macedonia

Toilet care in Macedonia achieved current value growth of 5% to reach MKD98 million in 2013. This significant growth in 2013 was a direct result of improved consumer confidence and increased spending on home care products, including toilet care, ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Singapore

Toilet care value sales continued to grow in 2013 as consumers are more willing to invest in products that make household chores easier. All toilet care areas recorded positive value sales growth, with new innovative offers such as in-cistern devices...

May 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Home Care

Unilever was among the best-performing companies within the global home care top 10 in 2013, registering a strong 8% increase in retail value sales. The company benefits from a broad emerging market presence as well as dynamism in some of the most ...

May 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in Bosnia-Herzegovina

The performance of toilet care in 2013 was weaker than the average recorded during the review period, when volume sales declined at a CAGR of 1% and value sales declined at a current CAGR of 4%. The main reason for the weak performance in 2013 was ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Cameroon

2013 continued to see a rise in housing with modern toilet systems, which drove the growth of toilet care product sales in urban areas. Toilet liquids performed stronger as observed over the review period. This is due to the fact that they are ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Morocco

Retail value sales of toilet care grow by 15% in 2013 to reach Dh71.7 billion. This is higher than review period CAGR of 9%. The strong growth was enabled by investments in the category in the rim blocks category by key players, such as Geprocor and ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Azerbaijan

Towards the end of the review period, a more stable economic environment and intensifying competition among modern retailers that were pursuing lower unit price margins boosted consumer confidence, making people increase their spending on different ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Lithuania

In Lithuania, toilet care recorded positive development in 2013. The category continued to benefit from the economic recovery and increasing purchasing powers. This in turn benefited sales of higher-quality products and supported general purchasing ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Taiwan

An increasing number of consumers are placing more emphasis on toilet care as household hygiene standards increase. Manufactures introduced new products which offer additional benefits such as antibacterial action and mould proofing.

May 2014 | US$900 | Add to cart | View details

Company Profile

Church & Dwight Co Inc in Home Care

Church & Dwight remains a mid-tier home care player due to its narrow category and geographic coverage. Its value proposition, inherent in its home care Power Brands, has benefited the company allowing it to target price-conscious consumers. While ...

May 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in Norway

In 2013, toilet care companies invested in new product development and promotional campaigns to encourage consumers to become familiar with new products and existing products. There is strong competition in toilet care and companies are always ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Croatia

Prolonged effects of the credit crunch seem to have worn out the patience of Croatian consumers, and over the last two years of the review period, their strained household budgets could not support such non-basic home care categories as toilet care. ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in the United Kingdom

Sales of toilet care goods remained underwhelming during 2013, with current value growth remaining static. Many British people prefer to purchase tried and tested home care products such as bleach to clean their toilets. The high popularity of ...

Apr 2014 | US$900 | Add to cart | View details
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