Toilet care market research

Euromonitor has the world’s most comprehensive research on the toilet care category within the home care industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the toilet care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our toilet care market research answer questions such as:

What is the market size of toilet care?
What are the major brands in toilet care?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Filter Results

Total: (96)

Country Report

Toilet Care in Austria

The aftermath of the economic crisis in 2010 proved that consumers preferred trusted brands over cheaper alternatives. Strong brands and increased promotional activities seem to have kept the share of private label products low and prohibited unit ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Toilet Care in Saudi Arabia

Growth in toilet care products was driven by strong advertising at the end of the review period, particularly from Reckitt Benckiser’s leading brand Harpic. This brand used frequent TV advertising, print and billboard advertising and in-store ...

Feb 2012 | $900| Add to cart | View details ›

Company Profile

Amway Corp in Home Care

Amway Corp, a well-diversified US-based direct seller, is looking to push harder into emerging markets. This is in line with trends among direct sellers, which have found an enthusiastic response to the sales model in emerging markets, offsetting ...

Jan 2012 | $525| Add to cart | View details ›

Country Report

Toilet Care in Turkey

The introduction of new products is important in terms of driving sales within toilet care products. New launches mainly focus on added functionality, such as a pleasant and powerful deodorising aroma, anti-calc action, the removal of water-insoluble...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Toilet Care in Israel

Within toilet care products private label brands continued to take up more shelf-space within the leading grocery retail channels, such as Shufersal, as the leading chained grocery retailers continued to push their private label home care brands. Not...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Toilet Care in Algeria

Toilet care products registered 9% value growth and 3% volume growth in 2010. The category sales, which continued to be generated only by toilet liquids, remained limited to sales to upper-income consumers in urban areas. Middle- and lower-income ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Toilet Care in the Netherlands

Dutch consumers became increasingly cost-conscious towards the end of the review period due to ongoing economic uncertainty and sought to save money where possible. This resulted in a shift away from in-cistern devices and ITBs and towards more ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Toilet Care in Portugal

Efforts from branded manufacturers in recent years to upgrade their offerings, limited the negative effects of the economic context that obliged consumers to avoid buying non-essential goods, which included some toilet care products. Marketing ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Toilet Care in Bulgaria

During the review period manufacturers developed their lines to cover all toilet care categories. As a result of the introduction of new products, new formats and advertising for some (such as Anitra and Bref), consumers responded positively and ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Toilet Care in Pakistan

There was rising awareness of toilet care products towards the end of the review period, with this supported by strong advertising and widening distribution. This resulted in growing interest in these products among mid- and high-income consumers. ...

Nov 2011 | $900| Add to cart | View details ›