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Toilet Care

Euromonitor International publishes the world's most comprehensive market research on the toilet care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Strategy Briefing

Home Care: Quarterly Statement Q2 2017 - Brazil and Mexico Poles Apart

Jun 2017

For the most part the Q2 2017 update for home care is a story of ‘steady as she goes’, with only a minor downward revision 2016-2021. These downgrades reflecting a combination of likely adverse outcomes associated with the likes of President Trump ...

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Country Report

Toilet Care in Sweden

Jun 2017

Toilet care registered current value growth of 2% in 2016, with sales rising to SEK177 million. This performance compares favourably with the stagnation seen over the review period as a whole, which resulted in part from the disappearance of the ...

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Country Report

Toilet Care in Japan

May 2017

Toilet care recorded value sales of JPY41.1 billion in 2016 as static growth was recorded in current terms. The number of households in the country is increasing, surpassing the 53 million mark in 2016, indicating that the number of toilets in use in...

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Company Profile

Reckitt Benckiser Group Plc in Home Care

May 2017

The 2017 acquisition of Mead Johnson represents a major step in RB’s efforts to position itself as a consumer health company. This profile analyses the ramifications of the acquisition for the operations of the world’s third largest home care player,...

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Country Report

Toilet Care in Indonesia

May 2017

2016 saw current value sales of toilet care increase by more than 20% as continued urbanisation saw consumers able to live in better quality houses, which also spurred their willingness to maintain the cleanliness of their homes to ensure ...

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Company Profile

Henkel AG & Co KGaA in Home Care

May 2017

Henkel is the fourth largest home care manufacturer in the world, and the second largest in Western Europe. This profile analyses Henkel’s strategic efforts to strengthen its key category positions in developed markets (with a specific review of the ...

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Country Report

Toilet Care in Kenya

Apr 2017

There are around 10 million people in Kenya who live in slums, of which around 8 million do not have access to a clean toilet. In the slums of the Kenyan capital, Nairobi, toileting means using a local pit latrine or a “flying toilet”, where the ...

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Company Profile

Church & Dwight Co Inc in Home Care

Apr 2017

Recent changes in US laundry care have significantly increased the competitive pressure on Church & Dwight. This profile examines how the company’s core value-orientated positioning is being squeezed by factors such as Procter & Gamble’s ongoing ...

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Country Report

Toilet Care in Italy

Apr 2017

Toilet care sales remained healthy in 2016 with the category achieving 3% growth in value sales over the previous year. This was also much higher than the CAGR for the review period. The fortunes of the category improved towards the end of the review...

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Country Report

Toilet Care in Cameroon

Apr 2017

Current value sales of toilet care sales grew by 7% in 2016. However, this category is a niche considered by most consumers of middle- and low-income groups as purely ostentatious in nature and not essential. This performance was mostly driven by ...

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Country Report

Toilet Care in New Zealand

Apr 2017

Cageless formats continued to develop for ITBs over the review period, and into 2016, at the expense of caged alternatives (rim blocks or liquid products which are caged and are hooked over the toilet rim). Through its range of Duck gel discs, SC ...

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Country Report

Toilet Care in Taiwan

Mar 2017

Toilet care is a mature and competitive home care category in Taiwan, although consumers are still looking for better ways to clean their toilets and keep them smelling good after cleaning. Therefore, manufacturers in the category are investing in ...

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Country Report

Toilet Care in Hong Kong, China

Mar 2017

Toilet care recorded stronger current value growth in 2016 compared with 2015. Consumers were willing to invest in premium products that offered more convenience, such as in-cistern devices. However, the switch between products within toilet care ...

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Country Report

Toilet Care in Malaysia

Mar 2017

The major players in toilet care reduced their marketing and advertising activity in 2016 and most of them did not advertise their brands on television or in the print media. This led to negative growth being recorded in in-cistern devices and rim ...

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Country Report

Toilet Care in the Philippines

Mar 2017

In the Philippines, sales of toilet care products generally depend on the presence of toilets in households and toilet hygiene trends. According to the Philippine Statistics Authority, 94% of Filipino families had access to a sanitary toilet facility...

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Country Report

Toilet Care in Australia

Mar 2017

Efficacy tops the list of the most important attributes in a cleaning product, and consumers in Australia often base their purchasing decision on prior experience with a particular brand to perform a household chore. A cleaning product that has ...

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Company Profile

Kao Corp in Home Care

Mar 2017

Japan’s leading home care player, Kao, faces significant challenges in its domestic market. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing targeting ...

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Country Report

Toilet Care in the United Arab Emirates

Mar 2017

Consumers are continuing to shift to more specialised products in home care. Toilet care is by far the fastest-growing category within home care. Along with population growth, the specialised benefits products within toilet care offer are driving ...

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Country Report

Toilet Care in India

Mar 2017

Hygiene has become an extremely important factor for local consumers’ wellbeing. With Indians becoming increasingly aware of the need for greater sanitation at home, the demand for toilet care is increasing. In addition, the government initiative to ...

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Country Report

Toilet Care in Vietnam

Feb 2017

2016 witnessed an increase in the numbers of people in Vietnam leading very busy and hectic lives, especially among those living in major cities and urban areas, where the lives of many consumers have steadily become busier due to their daily work ...

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