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Toilet care market research

Euromonitor has the world’s most comprehensive research on the toilet care category within the home care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the toilet care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our toilet care market research answer questions such as:

  • What is the market size of toilet care?
  • What are the major brands in toilet care?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

results

 

Company Profile

Colgate-Palmolive Co in Home Care

Colgate-Palmolive delivered strong performance in 2013 benefiting from its good presence in Latin America where consumer demand for home care products are on the rise. The company has also performed well in developed mature markets thanks to its ...

Oct 2014 | US$525 | Add to cart | View details

Global Briefing

Fragrances in Home Care: On the Scent of Greater Diversity

Fragrance is a vital ingredient in home care products in order to mask the scents of active chemical ingredients, but in some categories it is also being used for product positioning and marketing. This report assesses global fragrance trends in home...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Toilet Care in Malaysia

Toilet care registered current value growth in 2013 to reach sales of RM41 million, of which RM30 million came from toilet liquids, RM8 million from in-cistern devices and RM3 million came from rim liquids.

Sep 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Austria

According to several articles found in the daily press, such as DiePresse and DerStandard, Austrians are becoming increasingly aware of the importance of toilet hygiene for their overall health. This is causing growing demand for products that not ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Germany

Similar to surface care, toilet care in 2013 continued to benefit from the effects of previous years’ health scares in Germany, leading to increased hygiene demands especially in bathroom. Manufacturers focused on offering added-value products which ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Thailand

In 2013, sales of toilet care maintained a positive performance. Thanks to a strong and continuous trend towards health and hygienic awareness among Thai consumers, they were becoming increasingly aware of having a hygienic home environment and were ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in South Korea

Toilet care such as toilet liquids, in-cistern devices, and the newly-introduced rim blocks are easily impacted by multi-purpose cleaners. In other words, there are diverse alternative products to toilet care in the market. Thus, toilet care in South...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in India

The leading manufacturers, Reckitt Benckiser (India) and Hindustan Unilever, increased their rural penetration and created awareness among consumers in smaller cities and rural areas in India, which drove sales of toilet care products in 2013. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Pakistan

Toilet care in Pakistan grew by 17% in current value terms in 2013, with sales reaching PKR1.4 billion. The key players leading the category were Reckitt Benckiser Pakistan and Unilever Pakistan. These companies have attempted several marketing ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in the Philippines

Despite the continued improvement in the Philippine economy and the stronger emphasis on hygiene, particularly in the bathroom and toilets, toilet care continued to perform sluggishly. This may be linked to the continued high prices of toilet care ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Kenya

Modern housing expansion has dictated the use of toilet care products and this has been on the increase with many households having at least one liquid toilet care product.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Sweden

The limited functionality and new product offerings that occurred within toilet care products continued to hold back growth of the category in 2013. Toilet care products had a narrow area of use as at the end of the review period, and with few new ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

SC Johnson & Son Inc in Home Care

Privately owned SC Johnson & Son Inc is the world’s fourth largest home care manufacturer. This profile analyses the company’s efforts to meet the challenges presented by maturity and economic uncertainty in developed markets and evolving demand ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in Vietnam

After the attack of Hand, Foot and Mouth disease in 2012, the state health department has been encouraging high awareness about keeping houses hygienic, especially in places that have the most potential for bacteria to grow such as toilets. Capturing...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Algeria

Toilet care remained the smallest product area in overall home care at the end of the review period, with sales of just DZD0.3 billion. This is chiefly due to these products' high price, which results in interest being limited to mid- to high-income ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Company, The, in Home Care

Procter & Gamble is the world’s leading home care company. This profile analyses its efforts to respond to consumer budget consciousness and market maturity by stepping up product innovation, moving into lower priced segments, and shifting its ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in Denmark

The Danish company Bräuner relaunched in 2011 the Ambi Pur brand within ITBs, where Unilever Danmark’s Closan and Reckitt Benckiser (Scandinavia)’s Harpic led before the launch. Bräuner experienced success with this launch and reached a value share ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Japan

Leading player Kobayashi sought to bring the scent trend into toilet care in September 2013 with its launch of Bluelet Kaoru Toilet Senzai in in-cistern devices. This sought to blur the distinctions between air care and toilet care by offering a ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Spain

The Spanish habit of considering toilet care as one of the most basic hygiene requirements in the home prevented volume sales from a strong decline in 2013. Nonetheless, private label continued to gain ground in the category, especially in rim ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Belgium

Sales in toilet care were governed by three selling points in 2013: ultra-efficiency, convenience and discretion. Consumers appreciated powerful cleaning products for the toilet, and were willing to pay higher prices for them. The most convenient way...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Switzerland

Sales of toilet care were impacted by unit price declines in 2013 as competition between private label and branded manufacturers grew fiercer. The higher inflow of cheaper imports following the implementation of the Cassis de Dijon law in 2012, and ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Russia

There was growing consumer interest in toilet care at the end of the review period, with this driven by a number of factors. There was notably strong new product development in this area during the review period. In 2012, Unilever for example ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Indonesia

Toilet care in Indonesia is becoming increasingly important as Indonesians’ views on cleanliness are related to health issues. Toilet liquids contributed the highest sales compared to in-cistern devices and ITBs that are still quite new in Indonesia....

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in the Czech Republic

Toilet care is characterised by ongoing and frequent new product developments with innovations that are designed to attract consumers and maintain their attention. New product launches in toilet care focus mainly on improvement in the composition of ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Slovakia

Toilet care recorded marginally lower value sales growth in 2013 compared to the previous year and performed well, recording a 6% value sales increase. Growing consumer interest in rim blocks and toilet liquids pushed sales up as these products were ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Lion Corporation in Home Care

Lion Corp, the world’s 10th largest home care company, remains heavily reliant on Japan. This profile analyses the company’s efforts to adapt to the challenging conditions of its mature and highly developed domestic market, as well as considering the...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in South Africa

Toilet care enjoyed growing consumer demand in South Africa in 2013. Lower purchasing power led consumers to move towards good value products, such as products to remove and prevent limescale, products with long-lasting antibacterial protection, ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Slovenia

Toilet care in Slovenia is considered a saturated and highly competitive market, with numerous competing brands selling similar products. Scent has become a key factor for differentiating products. However, the more unpleasant home care task is, the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Saudi Arabia

Toilet care benefited from a growing focus on hygiene in the home towards the end of the review period. Strong advertising for brands such as Reckitt Benckiser's Harpic and Spartan's Flash also encouraged more consumers to buy these products, as did ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Kao Corp in Home Care

Japan’s leading home care manufacturer, Kao, faces significant challenges in its domestic market. This profile analyses Kao’s efforts to generate value through product innovation targeting evolving demand trends in Japan, and considers the key ...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in New Zealand

An increase in new dwellings and renovations has resulted in many houses having more than one toilet facility, which had a positive impact on toilet care in 2013. The trend of having multiple water closet facilities, such as toilets within bathrooms,...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Canada

Toilet care saw only little value sales growth in 2013, caused by the drop in sales of in-cistern devices and toilet cleaning systems. The category was characterised by relatively low levels of innovation and development, with brand extensions, ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Tunisia

Overall toilet care products suffered from the fierce competition of bleach in Tunisia. This latter maintained its leadership as a toilet care product as it is considered as hygienic and efficient in terms of cleaning. Additionally, the low price ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in the US

Toilet care in 2013 largely followed the trend of the review period, with no movement in current value terms and sales remaining at US$585 million. The economic recovery towards the end of the review period began with people having cut their budgets ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Georgia

Over the research period sales in regions increased significantly, for two reasons. Firstly, people in rural areas are tending to reconstruct or renovate their restrooms and then try to care about them better than before renovation. Secondly, many of...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Serbia

Manufacturers were highly active within toilet care in 2013. Even though there were not many new launches within the area, products were heavily advertised along with existing products. Manufacturers have long realised that this is a very important ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Turkey

For Turkish householders the cleanliness of their toilets constitutes an important aspect of cleaning, with consumers cleaning their toilets six times per week. Moreover, almost all Turks believe that toilets need to be cleaned at least twice per ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Argentina

Unlike other areas, toilet care registered strong growth within home care in 2013, with retail volume sales rising by 4%. In Argentina, toilet care plays a fundamental role in the cleaning habits of high-medium income households. As a result, despite...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Henkel AG & Co KGaA in Home Care

Henkel is the world’s fifth largest home care manufacturer. This profile analyses the ways in which Henkel is tailoring its strong product innovation activity to fit its expanding international coverage, and considers the company’s strongest ...

May 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in France

2013 confirmed the move back to basic toilet care products, which led to toilet liquids seeing the highest volume and current value growth rates, with slightly slower growth for rim blocks, the second most popular toilet care format in France. Except...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in the Netherlands

In 2013, toilet care registered further healthy growth. Toilet care continued to be one of the best performing categories within home care in the Netherlands, as premium brands maintained their strong positions compared to private label products. ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Hungary

Toilet care continued to perform well in 2013, as demand for toilet care products was successfully increased by constant advertising campaigns from the leading manufacturers. The category saw more dynamic performance than most home care categories. ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Bolivia

Bolivians are slowly starting to purchase specific purpose products. As a result, one of the categories most favoured is rim blocks. These products are usually inexpensive and companies managed to distribute them widely. Companies’ efforts to ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Bulgaria

Toilet care in value terms grew with the same pace as home care in general. It was a very mature and competitive category and most of the large players had to turn to discounts and extra volume offers in order to attract more customers. Offers like ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Israel

In 2012, Jacoby Jack & Sons Ltd launched the Hepi brand within the toilet care tablets/powders category; the product is designed to clean the bottom of the toilet bowl, reducing the need to brush the bowl afterwards. However, there were no new ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Peru

According to Euromonitor International’s estimates, Peru registers the fourth lowest per capita value sales in the region in toilet care. These types of products are mostly purchased by high and middle-income consumers who search for features such as...

May 2014 | US$900 | Add to cart | View details

Company Profile

Clorox Co, The in Home Care

Clorox delivered a strong performance in 2013, benefiting from rising demand in its core business, bleach, the low-cost disinfectant that has potential to grow in both developed and developing markets. While product innovation has contributed ...

May 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in Australia

Toilet liquids posted a 2% current value increase in 2013 as a result of manufacturers’ efforts to offer additional benefits and concentrated formulas. This was an improvement for the category in comparison to 2012 when toilet liquids recorded a ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Ireland

Consumers' economic concerns had a marked impact on toilet care in 2013. As a result of ongoing financial worries, many consumers shifted towards lower-priced product areas, with this benefiting toilet liquids and rim liquids. In addition, many of ...

May 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Macedonia

Toilet care in Macedonia achieved current value growth of 5% to reach MKD98 million in 2013. This significant growth in 2013 was a direct result of improved consumer confidence and increased spending on home care products, including toilet care, ...

May 2014 | US$900 | Add to cart | View details
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