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Euromonitor International publishes the world's most comprehensive market research on the toilet care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Toilet Care in Pakistan

Feb 2017

Unbranded products in the grey market presented a challenge to branded toilet care products in 2016 due to the price-competition offered by the former. Due to a lack of awareness for high-quality products and their low affordability, much of the ...

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Country Report

Toilet Care in Estonia

Feb 2017

Toilet care products are benefiting from a number of competitive advantages over bleach, especially as increasing disposable income is reducing the significance of the disparity in prices between the two categories. Toilet care products are widely ...

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Country Report

Toilet Care in Austria

Feb 2017

Toilet care benefited from two distinctive factors in 2016. Firstly, growing consumer awareness of health and hygiene triggered a stronger demand for products that not only clean toilets effectively, but also rid them of bacteria and germs. Consumers...

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Country Report

Toilet Care in Germany

Feb 2017

User-friendliness and innovation have driven sales of toilet care in 2016. German consumers are demanding products that are effective in removing germs and stains but are also easy to use. There is a growing demand for products that keep the toilet ...

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Country Report

Toilet Care in Spain

Feb 2017

In 2016, toilet care recorded a 2% decline in current value sales. Despite better economic indicators which the Spanish economy is recording and some improvement in the employment rate, toilet care has not managed to gain interest amongst Spanish ...

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Country Report

Toilet Care in the United Kingdom

Feb 2017

In 2016, toilet care in the UK recorded another year of strong value growth, which was despite consumer confidence falling from the previous year. Growth was largely attributable to an increasing number of consumers becoming used to purchasing ...

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Country Report

Toilet Care in Iran

Feb 2017

A considerable number of households still use alternative solutions such as bleach to clean their toilets and consumption of specific toilet care products remained a new concept in 2016. This was mainly because of better availability and ...

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Country Report

Toilet Care in Belgium

Feb 2017

The main trend active in toilet care is that consumers want to actually see cleaning solutions as this seems to confirm the idea that the toilet is indeed clean. This meant that “blue water” devices grew. Generally under the format of rim blocks or ...

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Country Report

Toilet Care in Saudi Arabia

Feb 2017

Saudi Arabia is perceiving increased health and hygiene practices among the general population. With the MERS-CoV outbreak in 2012, the government ran educational campaigns to ensure improved hygiene in the country, especially as it is home to two ...

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Company Profile

The Clorox Co in Home Care

Feb 2017

US company Clorox is the leading player in surface care, bleach and toilet care in its domestic market, and the largest producer of bleach globally. This profile analyses Clorox’s work to develop its product offer in an upmarket direction in response...

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Country Report

Toilet Care in Chile

Feb 2017

The increasingly busy pace of modern life in Chile is fuelling demand for products that offer easier cleaning and allow less time to be spent on household chores. As a result, specialised products, with some degree of automation, a high degree of ...

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Country Report

Toilet Care in Serbia

Feb 2017

Toilet liquids/foam remained the single largest category within toilet care in 2016, accounting for 33% of total current value sales. Rim blocks was the second biggest category in value terms, followed by rim liquids and in-cistern devices. Toilet ...

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Country Report

Toilet Care in Ukraine

Feb 2017

Under the pressure of economic downturn, consumers forego buying toilet care products that they consider to be non-essential. Ukrainians care about cleanliness of their toilets, but products used for cleaning are much more popular than preventive ...

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Country Report

Toilet Care in Russia

Jan 2017

Local brands with lower unit prices continued to increase in popularity and in value share within toilet care in 2016. One of the most important ways they managed to attract more consumers in 2016 was learning from globally known and well renowned ...

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Country Report

Toilet Care in Egypt

Jan 2017

In 2016, toilet care recorded overall current value growth of 7%, which was higher than the review period CAGR of 5%. All variants recorded positive current value growth especially toilet liquids/foam with retail current value growth of 11%....

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Country Report

Toilet Care in the US

Jan 2017

Toilet care sales are largely based on consumer preference for this type of cleaner and their willingness to invest their time in maintaining a clean and attractive toilet. US plumbing and toilet design has remained constant in recent years, although...

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Country Report

Toilet Care in South Korea

Jan 2017

Growth in toilet care current value sales was relatively sluggish in 2016, and mainly driven by the dynamic performance of rim blocks. The latter category’s overall value share within toilet care increased on 2015 to reach 39%. However, in-cistern ...

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Country Report

Toilet Care in Slovenia

Jan 2017

Toilet care in Slovenia achieved current value sales growth of 2% to reach EUR7 million in 2016. Unit prices of toilet care products declined by 1% on average in 2016; the average unit price of in-cistern devices fell the most and the average unit ...

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Country Report

Toilet Care in Bulgaria

Jan 2017

Due to their small shape, effectiveness and easy usage, rim liquids remain the most popular product in this area. As more consumers are searching for such convenient products, the number of brands and companies in the area continues to grow....

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Country Report

Toilet Care in Romania

Jan 2017

Since Romanians are more preoccupied with their home hygiene, they are also seeking to have clean bathrooms, actively looking for antibacterial products. Consumers are becoming more informed and they are demanding high-quality products. Brand loyalty...

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