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Euromonitor International publishes the world's most comprehensive market research on the toilet care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Toilet Care in Hong Kong, China

Mar 2017

Toilet care recorded stronger current value growth in 2016 compared with 2015. Consumers were willing to invest in premium products that offered more convenience, such as in-cistern devices. However, the switch between products within toilet care ...

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Country Report

Toilet Care in Malaysia

Mar 2017

The major players in toilet care reduced their marketing and advertising activity in 2016 and most of them did not advertise their brands on television or in the print media. This led to negative growth being recorded in in-cistern devices and rim ...

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Country Report

Toilet Care in the Philippines

Mar 2017

In the Philippines, sales of toilet care products generally depend on the presence of toilets in households and toilet hygiene trends. According to the Philippine Statistics Authority, 94% of Filipino families had access to a sanitary toilet facility...

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Country Report

Toilet Care in Australia

Mar 2017

Efficacy tops the list of the most important attributes in a cleaning product, and consumers in Australia often base their purchasing decision on prior experience with a particular brand to perform a household chore. A cleaning product that has ...

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Company Profile

Kao Corp in Home Care

Mar 2017

Japan’s leading home care player, Kao, faces significant challenges in its domestic market. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing targeting ...

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Country Report

Toilet Care in the United Arab Emirates

Mar 2017

Consumers are continuing to shift to more specialised products in home care. Toilet care is by far the fastest-growing category within home care. Along with population growth, the specialised benefits products within toilet care offer are driving ...

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Country Report

Toilet Care in India

Mar 2017

Hygiene has become an extremely important factor for local consumers’ wellbeing. With Indians becoming increasingly aware of the need for greater sanitation at home, the demand for toilet care is increasing. In addition, the government initiative to ...

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Country Report

Toilet Care in Vietnam

Feb 2017

2016 witnessed an increase in the numbers of people in Vietnam leading very busy and hectic lives, especially among those living in major cities and urban areas, where the lives of many consumers have steadily become busier due to their daily work ...

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Country Report

Toilet Care in Pakistan

Feb 2017

Unbranded products in the grey market presented a challenge to branded toilet care products in 2016 due to the price-competition offered by the former. Due to a lack of awareness for high-quality products and their low affordability, much of the ...

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Country Report

Toilet Care in Estonia

Feb 2017

Toilet care products are benefiting from a number of competitive advantages over bleach, especially as increasing disposable income is reducing the significance of the disparity in prices between the two categories. Toilet care products are widely ...

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Country Report

Toilet Care in Austria

Feb 2017

Toilet care benefited from two distinctive factors in 2016. Firstly, growing consumer awareness of health and hygiene triggered a stronger demand for products that not only clean toilets effectively, but also rid them of bacteria and germs. Consumers...

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Country Report

Toilet Care in Germany

Feb 2017

User-friendliness and innovation have driven sales of toilet care in 2016. German consumers are demanding products that are effective in removing germs and stains but are also easy to use. There is a growing demand for products that keep the toilet ...

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Country Report

Toilet Care in Spain

Feb 2017

In 2016, toilet care recorded a 2% decline in current value sales. Despite better economic indicators which the Spanish economy is recording and some improvement in the employment rate, toilet care has not managed to gain interest amongst Spanish ...

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Country Report

Toilet Care in the United Kingdom

Feb 2017

In 2016, toilet care in the UK recorded another year of strong value growth, which was despite consumer confidence falling from the previous year. Growth was largely attributable to an increasing number of consumers becoming used to purchasing ...

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Country Report

Toilet Care in Iran

Feb 2017

A considerable number of households still use alternative solutions such as bleach to clean their toilets and consumption of specific toilet care products remained a new concept in 2016. This was mainly because of better availability and ...

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Country Report

Toilet Care in Belgium

Feb 2017

The main trend active in toilet care is that consumers want to actually see cleaning solutions as this seems to confirm the idea that the toilet is indeed clean. This meant that “blue water” devices grew. Generally under the format of rim blocks or ...

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Country Report

Toilet Care in Saudi Arabia

Feb 2017

Saudi Arabia is perceiving increased health and hygiene practices among the general population. With the MERS-CoV outbreak in 2012, the government ran educational campaigns to ensure improved hygiene in the country, especially as it is home to two ...

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Company Profile

The Clorox Co in Home Care

Feb 2017

US company Clorox is the leading player in surface care, bleach and toilet care in its domestic market, and the largest producer of bleach globally. This profile analyses Clorox’s work to develop its product offer in an upmarket direction in response...

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Country Report

Toilet Care in Chile

Feb 2017

The increasingly busy pace of modern life in Chile is fuelling demand for products that offer easier cleaning and allow less time to be spent on household chores. As a result, specialised products, with some degree of automation, a high degree of ...

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Country Report

Toilet Care in Serbia

Feb 2017

Toilet liquids/foam remained the single largest category within toilet care in 2016, accounting for 33% of total current value sales. Rim blocks was the second biggest category in value terms, followed by rim liquids and in-cistern devices. Toilet ...

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