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Market Research on Toilet Care Products

Euromonitor International publishes the world's most comprehensive market research on toilet care products within the home care markets. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: home care, retailing, luxury goods, consumer appliances and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as; business dynamics and commercial industrial supply chains.

results

 

Country Report

Toilet Care in Dominican Republic

In general, toilet care remains a rather small category in the Dominican Republic, with consumer awareness of these products still low. Toilet care products are relatively expensive and tend to appeal to a niche audience of higher-income households. ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Chile

The increasingly busy and high-paced lifestyles of Chilean consumers is increasing interest in products that offer easier cleaning processes and result in less time spent on household chores. As a result, specialised products, with some degree of ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Turkey

The ongoing slowdown in economic growth caused stagnation in consumer expenditure at the end of the review period. Consequently, a number of consumers preferred more functional and economical home care options over their task-specific substitutes. ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Ireland

Toilet care experienced a slight decline in current value terms in 2015 with value sales of €7 million. There continues to be very few new product launches within this category. However, in retail volume terms the category increased by 1% in 2015. ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Venezuela

The performance of toilet care continued to be impacted by a diminished product offer across the category. The allocation of foreign currency was erratic and insufficient over the course of 2014 and 2015. This led to many importers and manufacturers ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Peru

Low- and low-middle-income households in Peru typically rely on affordable substitutes, such as bleach and diluted powder detergents, to clean and disinfect bathrooms. Low economic growth in 2015 discouraged consumers from purchasing products for ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Costa Rica

Current retail value sales of toilet care increased by 6% to reach CRC4.2 billion in 2015. Sales in the category are driven by innovation coming from leading brands. Consumers also appreciate a wide variety of products to choose from, and ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Vietnam

Urban consumers have become busier every year due to the increasing working hours, which leaves little time for many people to spend on housework. As a consequence, many Vietnamese consumers tend to clean their toilets less often, which partially ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Thailand

During the review period, squatting toilets were being gradually replaced by the sitting type, driving sales of toilet care products. Amongst toilet care products, in-cistern devices captured the biggest proportion of value sales (43%) in 2015. ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Colombia

Toilet liquids, the biggest category in toilet care in volume terms with very popular brands such as Pato and Harpic, was being threatened by more affordable substitutes such as chlorine gels in 2015.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Russia

Toilet care products remained “must-haves” in Russia. However, in line with many other home care categories, a decline was recorded in retail volume sales in 2015. The decline in real disposable incomes led to consumers abstaining from purchasing ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Guatemala

In-the-bowl (ITB) toilet care in Guatemala is dominated by rim blocks, which were considered traditional products that for years had a low level of innovation; however, in recent years there were format changes aimed at providing more-effective ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Austria

Toilet care was influenced by two main factors in 2015. The increasingly busy lifestyles of many Austrians triggered a tendency to stay at home, hence the cocooning trend. After a busy day at the office and a multitude of stressful situations, ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Uzbekistan

Growing health concerns served as a major driver behind the growing demand seen for toilet care products in Uzbekistan in 2015. Under the framework of the State’s policy on improving the country’s medical system, Uzbek television increased the number...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Ukraine

Ukrainians pay a lot of attention to the freshness and cleanness of their toilets. At the same time, most Ukrainians are used to toilet liquids and are not likely to try any additional toilet care products. Under the pressure of a purchasing power ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Spain

Current value sales of toilet care fell by 2% in 2015 in Spain, resulting in sales of €69 million. Poor economic conditions and increasing competition as a result of the growing penetration of cheaper alternatives worked against the performance of ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Egypt

Toilet care saw strong current value growth in 2015 as a result of higher unit prices. In addition to these higher unit prices, consumption also increased as awareness increased following strong advertisement campaigns. Overall, toilet care grew by ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Romania

Changing consumer lifestyles positively affects toilet care. Romanians are more preoccupied with hygiene and they have an intensifying preoccupation with antibacterial products. There is still a disparity between rural and urban inhabitants (there ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Sweden

Swedish consumers would rather avoid the chore of cleaning toilets as this is perceived as a rather unpleasant task. Therefore, they are actively seeking products which claim to make toilet cleaning easier and offer greater convenience and ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Argentina

Toilet care plays an important role in cleaning habits, particularly among middle- and upper-income consumers. However, the economic crisis boosted demand for cheaper sanitary products, particularly bleach on low-incomes consumers and surface care ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Georgia

Growth in 2015 was partly linked to the expansion of modern grocery retailers. Supermarket and hypermarket chains are competing with each other not only in terms of pricing but also in terms of variety of products. In comparison with independent ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Ecuador

Innovations among products in the rim blocks category have come in the form of solid/tablet toilet blocks, which are achieving greater penetration in modern channels, eg supermarkets such as Supermaxi, due to these products being demanded by ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Macedonia

Toilet care in Macedonia achieved value sales growth of 3% to reach MKD109 million in 2015. The average current unit price of toilet care products increased by 1% and is set to grow very mildly (below 1%) over the forecast period. Consumers in ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Singapore

All toilet care formats recorded a decline in their value sales in 2015. However, volume growth was maintained among all toilet care formats. This is because toilet cleaning remains an area that requires specialised products to clean and hence these ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Serbia

In 2015, the category leader Henkel Srbija maintained its retail value sales share on the same level as in 2014, following four consecutive years of slight decline. Henkel intensified its marketing activities in 2015 and further improved distribution...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in the Czech Republic

There are growth areas in toilet care, with cage-free rim blocks notably proving successful. These products are applied directly to the toilet bowl and flush away as used, with consumers viewing these as more hygienic and environmentally-friendly ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Bosnia-Herzegovina

Toilet care is not necessarily an essential home care category – this is the perception of a typical consumer in the country. This is not to say that consumers are not keeping their toilets clean, they are but during periods of low disposable incomes...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Bulgaria

Despite being a mature and developed home care category, toilet care continued to exhibit positive growth in 2015, with volume growth outpacing value growth. Faced with increasing competition from local manufacturers, most of the large players in ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in the United Arab Emirates

Population growth is the primary reason fuelling growth in toilet care. Consumers are also becoming more aware of all the different products used for toilet care and as a result are shifting to more specialised products instead of using just ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Switzerland

In Swiss households, bathrooms, and especially toilets, are considered to be the most important areas to keep hygienic. However, the majority of people also regard cleaning toilets to be a rather unpleasant task. As a result, demand for home care ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in France

Over the period 2014-2015, volume sales of toilet care recorded 3% growth. According to trade experts, French consumers demonstrated an almost obsessional desire to have perfect hygiene and cleanliness levels for their WCs. While homing/hiving ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in South Korea

Rim blocks became a hit category during 2015, only three years after being first introduced to local consumers. The major brand of rim blocks is Bref by Henkel Home Care Korea Ltd which pioneered the category in 2012. The success factor for rim ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Kenya

Manufacturers engaged in active marketing campaigns throughout 2015, educating consumers on product use. In-store marketing and directly engaging with customers through trade activities promoted value and volume growth. Furthermore, higher disposable...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Bolivia

Consumers with middle and high incomes are concerned about preventing health care and consequently look for more efficient products that satisfy their cleaning needs.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Denmark

The review period saw an increased focus on the potentially harmful effects of certain toilet care products on the environment and consumer health. In 2013, for example, Reckitt Benckiser’s Harpic toilet liquid was criticised for containing very high...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Poland

Poles are becoming increasingly aware about the need for proper toilet care. More products offering easy solutions are appearing in the category. One such category is the fast-growing rim liquids, which increased by 3% in value terms and generated ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Slovakia

Toilet care is benefiting from rising consumer interest in products with higher effectiveness and innovative products with unique scents. Toilet care is important for ridding the area of bacteria and keeping it clean and healthy all the time. Value ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Slovenia

Toilet care recorded minimal value growth of 1% in 2015, with sales reaching EUR6.6 million. Current unit prices within toilet care increased marginally in 2015, with unit prices within rim liquids rising most strongly. Slovenian consumers demand ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Azerbaijan

Improving household living conditions, the growing urbanisation trend and the increasing number of working women looking for home care products that provide efficient and fast-cleaning properties had a significantly positive effect on toilet care ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Hong Kong, China

Toilet care recorded robust current retail value growth of 3% in 2015. Consumers in Hong Kong are becoming more hygiene conscious, driving stronger performance in 2015 in comparison to the previous year.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Belarus

The development of toilet care in Belarus is driven by increasing hygiene standards in Belarus and by rising consumer awareness of products in the category. However, not all households consider toilet care products essential. In 2015 due to the ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Greece

As a result of the general instability that characterised the socioeconomic and political landscape in Greece in 2015 and the introduction of capital controls, sales of toilet care declined. Consumers held back their spending amidst the general ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Hungary

Toilet care recorded stable 3% current value retail growth in 2015. All categories saw steady growth within toilet care, although rim blocks was one of the most dynamic categories in home care as a whole. Growth was driven by numerous premium type ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in China

Toilet care experienced a strong growth rate of 14% in current value terms in 2015, to reach CNY2.0 billion. The main factor promoting growth was increasing hygiene awareness, with recognition of the need to keep the toilet clean. With increasing ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Croatia

Toilet care was one of the home care categories worst affected by Croatia’s 6-year economic downturn. Because toilet care products are not perceived as necessities, they were among the items that consumers reduced spending on as the recession forced ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Estonia

Bleach is suffering from an increasingly negative image in Estonia, with many consumers thus trading up from bleach to toilet care as income levels rose towards the end of the review period. Consumers are concerned about the impact of using bleach on...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Finland

While toilet care products continued to be necessities in Finland, the category did not manage to remain immune from the recession. In order to save money, Finns compared prices and increasingly tried out private label products and purchased better ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Israel

Henkel Soad Ltd, one of the leading companies in home care, entered toilet care in 2014 with the launch of a range of innovative rim blocks under its Sod brand and by the end of 2015 the company had succeeded in generating a 4% value share. In 2015, ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Morocco

Toilet care in Morocco increased in current value by 14% in 2015, with this strong rate of growth driven mainly by the growing popularity of rim liquids, which are sold through various retail distribution channels. In addition, many of the ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Norway

Scent became one of the most important factors driving sales of products in toilet care in Norway over the review period and this was even more evident in 2015. Aside from the basic cleaning job that products in the category are supposed to provide, ...

Jan 2016 | US$990 | Add to cart | View details
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