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Toilet Care

Euromonitor International publishes the world's most comprehensive market research on the toilet care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Toilet Care in Lithuania

Feb 2018

After registering very strong sales increases over the review period, toilet care is expected to continue registering positive growth over the forecast period. The main reason for the category’s success in recent years has been the shift towards more...

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Country Report

Toilet Care in Greece

Feb 2018

Toilet care saw an increase in current value sales in 2017, as it had not yet reached maturity. This growth was driven mostly by the good performance of Bref, a brand that benefited from strong investment by its manufacturer, Henkel Hellas. Due to ...

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Country Report

Toilet Care in New Zealand

Feb 2018

Increasing levels of new product development continued to be observed within toilet care in 2017, and this is expected to continue in the forecast period. The use of bleach as an ingredient is expected to characterise new product development over the...

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Country Report

Toilet Care in Kazakhstan

Feb 2018

Toilet liquids/foam was still the largest category within toilet care in 2017. The reason is that for consumers, toilet liquids/foam products are more convenient and easy to use in comparison to rim blocks and rim liquids. In addition, in order to ...

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Country Report

Toilet Care in Latvia

Feb 2018

Toilet care is expected to maintain its stable performance in value sales terms at constant 2017 prices over the forecast period, although toilet liquids/foam will decline slightly in volume terms. Value growth generated by toilet care overall will ...

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Country Report

Toilet Care in Russia

Feb 2018

In line with the general trend in Russian home care, toilet care sales were hampered by the uncertainty of many Russians regarding their real income development in 2017 and beyond. Although in 2015 the crisis was not expected to last long, once the ...

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Country Report

Toilet Care in Nigeria

Feb 2018

Toilet care in Nigeria saw slower growth in 2017, as the real estate market suffered a major hit, following the country’s fall into recession in 2016. There was a significant slowdown in real estate development in Nigeria in 2017, and most completed ...

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Country Report

Toilet Care in Saudi Arabia

Feb 2018

Sitting-style toilets are prevalent in modern and refurbished households in Saudi Arabia. However, public washrooms/bathrooms, including in the holy cities of Mecca and Medina, mainly have squat-style toilets, since they conform to the hygiene needs ...

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Country Report

Toilet Care in Italy

Feb 2018

The tendency towards product concentration continues in toilet care. Thanks to this trend, consumers are able to save money, with smaller volumes of product being needed for household necessities. Sanitising claims are a very strong driver within ...

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Country Report

Toilet Care in the Netherlands

Feb 2018

Toilet care continued to register positive performance in 2017 thanks to two important factors: maintenance of hygiene; and convenience. The Dutch still find it important to clean the toilet almost daily as this is a place where germs and bacteria ...

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Country Report

Toilet Care in Sweden

Feb 2018

Innovation helped to boost unit price levels in 2017 but discounting remains a feature in the sale of toilet care in Sweden. Indeed, brands actively use price discounting and price promotions. This tactic was noted over the review period and there ...

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Country Report

Toilet Care in Singapore

Feb 2018

The positive value and volume growth recorded by toilet care in 2017 was largely attributed to the performance by toilet liquids/foam. Specialised products such as toilet liquids are required when cleaning toilets in households. Toilet liquids are ...

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Country Report

Toilet Care in Slovakia

Feb 2018

Toilet care products are used on a daily basis in Slovak households, especially toilet liquids/foam, which are highly popular. Consumers are attracted by the strong marketing campaigns by manufacturers which promote toilet liquids/foam as being ...

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Country Report

Toilet Care in Estonia

Feb 2018

In 2017, toilet care products continued to have a competitive advantage over bleach in terms of the perception of consumers. As disposable incomes rose in 2017, toilet care product usage increased to some extent. Current value growth of toilet care ...

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Country Report

Toilet Care in Guatemala

Feb 2018

Guatemala is a country where the lower economic stratum is the largest, and having running water and toilets are luxuries that are not common among this consumer group. Therefore, the consumer base for toilet care products is a smaller group of ...

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Country Report

Toilet Care in Ukraine

Feb 2018

In 2017, the average unit price in rim liquids rose significantly. Despite posting the weakest volume sales increase, this enabled the category to record the strongest value growth. The significant rise in unit price can be attributed to ...

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Country Report

Toilet Care in the US

Feb 2018

Across industries consumers are looking for practical products that work for them or can perform a variety of functions. Consumers, especially younger consumers, are also looking for self-cleaning products as they hope to avoid the most unpleasant of...

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Country Report

Toilet Care in Slovenia

Feb 2018

Toilet care sales reflect growing demand for more convenience and improved sanitation. Wellbeing and wellness trends are behind Slovenian households’ and public restrooms’ maintenance of toilet hygiene. Toilet care is considered essential to any ...

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Country Report

Toilet Care in Georgia

Feb 2018

In Georgia, modern grocery retailers expanded over the review period and in 2017. The growing chains of hypermarkets, supermarkets and convenience stores are eating up the share of traditional grocery retailers. Several chains are competing with each...

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Country Report

Toilet Care in Macedonia

Feb 2018

Rapid urbanisation and an increased focus on bathroom and toilet hygiene had the major influence on toilet care in 2017. Quality of life improvements, despite chronically weak purchasing power, coupled with the growing health and wellbeing and ...

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