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Euromonitor International publishes the world's most comprehensive market research on the toilet care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Company Profile

SC Johnson & Son Inc in Home Care

Nov 2016

Privately owned SC Johnson & Son Inc is the world’s fourth largest home care manufacturer. This profile analyses the company's efforts to meet the challenges presented by maturity and economic uncertainty is developed markets and evolving demand ...

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Company Profile

Henkel AG & Co KGaA in Home Care

Jun 2016

Henkel is the fifth largest home care manufacturer in the world and the second largest in Western Europe. This profile analyses Henkel’s strategic efforts to strengthen its position in key categories in mature developed markets, examines its strong ...

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Country Report

Toilet Care in Portugal

May 2016

Bathroom cleaning is at the top of Portuguese concerns in terms of housework. Regarded as a source of germs, all related products with a promise to kill germs tend to enjoy high acceptance levels in the country. The use of bleach in bathroom cleaning...

US$990
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Country Report

Toilet Care in Indonesia

May 2016

Current value growth of toilet care rose by 19% in 2015, as continued urbanisation in Indonesia saw consumers able to live in better-quality houses that also spurred their willingness to maintain the cleanliness of their houses to ensure high-quality...

US$990
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Country Report

Toilet Care in Japan

Apr 2016

Toilet care recorded sales of \41.3 billion, growing by 1%, in 2015. Value growth calmed down after the VAT increase effective from April 2014. The number of households saw positive growth, reaching 53 million in 2015, meaning that the number of ...

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Country Report

Toilet Care in the Netherlands

Apr 2016

Toilet care grew by 1% in current value terms in 2015. This was driven by rim blocks and toilet care tablets/powders, which achieved current value growth of 3% and 5% respectively in 2015. Consumers are increasingly concerned with hygiene and they ...

US$990
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Country Report

Toilet Care in Italy

Apr 2016

In 2015 toilet care increased by 2% in current value terms due to a recovery in the consumption of these products. The country's anxiety due to its struggling economy has led Italians to become increasingly price sensitive. Furthermore, toilet care ...

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Country Report

Toilet Care in Germany

Apr 2016

German consumers attach importance to a high level of cleanliness in their bathrooms, and especially their toilets. At the same time, this home care task is perceived as being the most unpleasant, with consumers demanding toilet care products which ...

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Country Report

Toilet Care in Australia

Apr 2016

2015 was a favourable year for sales of toilet care in Australia, with consumers seeking to maintain the cleanliness of their homes as health and wellness continued to grow in importance. In addition, ongoing strong growth in the Australian housing ...

US$990
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Country Report

Toilet Care in Saudi Arabia

Apr 2016

Saudi Arabia is currently witnessing increased focus on hygiene practices among the general population. A number of health scares warranted this increase in practising hygiene in various locations within and without the home. Firstly, the country was...

US$990
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Country Report

Toilet Care in Brazil

Apr 2016

Sales of toilet care products in Brazil registered a decline in volume terms in 2015, but continued to grow in current value terms at 4%. The reason behind this trend is mainly the greater relevance of items offering greater value-added, which can ...

US$990
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Country Report

Toilet Care in New Zealand

Mar 2016

The trend for cageless ITBs continued to develop to the detriment of caged alternatives (rim blocks or liquid products which are caged and hook over the toilet rim). Cageless products were seen as more inconspicuous with no need to dispose of any ...

US$990
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Country Report

Toilet Care in the US

Mar 2016

Toilet care sales are largely based on consumer preference for style of cleaner and willingness to invest the time in maintaining a clean and attractive toilet. US plumbing and toilet design has remained fairly constant in recent years, although ...

US$990
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Country Report

Toilet Care in Iran

Mar 2016

Using specific products to clean toilets remained a very new concept in Iran in 2015. Traditionally, many Iranian women used bleach for this purpose; however, from the beginning of the review period some changes occurred in this regard. With better ...

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Country Report

Toilet Care in the United Kingdom

Mar 2016

In 2015 toilet care recorded current value growth of 3% with consumers increasingly able to act on their underlying demand for cleaner and fresher toilets. Branded discounting across the category was combined with an improvement in real wages in ...

US$990
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Country Report

Toilet Care in Pakistan

Mar 2016

Toilet care showed 12% current value growth in 2015 due to mass media campaigns executed by multinational companies to promote the branded products. The promotional activities encouraged potential new users to try the products out....

US$990
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Country Report

Toilet Care in Uruguay

Mar 2016

Consumers in Uruguay, regardless of their socioeconomic and education levels, recognise the importance of keeping homes, and especially bathrooms, clean and disinfected. However, the traditional and extended use of chlorine bleach for these chores ...

US$990
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Country Report

Toilet Care in the Philippines

Mar 2016

Current value growth in toilet care slowed down during 2015 as the rising sophistication of consumers continued to benefit sales in the category, with increasing numbers of consumers shifting away from the typical usage of bleach towards more ...

US$990
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Country Report

Toilet Care in Belgium

Mar 2016

To create value, manufacturers engaged in a sprint towards innovation. In order to create value, manufacturers followed the general trends seen for all home care categories, which are concentrated formulas and eco-friendly products. With these ...

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Country Report

Toilet Care in Nigeria

Mar 2016

Toilet care in Nigeria grew well, in line with growing urbanisation and the attendant rise in more sophisticated homes. Also, a growing middle class population increased demand for more task-specific products in toilet care, with newer products ...

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