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Toilet care market research

Euromonitor has the world’s most comprehensive research on the toilet care category within the home care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the toilet care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our toilet care market research answer questions such as:

  • What is the market size of toilet care?
  • What are the major brands in toilet care?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

results

 

Country Report

Toilet Care in Brazil

Toilet care goods are considered crucial home care products within Brazilian households as they are aligned with the consumer search for practicality, hygiene and fragrance. The toilet is the room where an adequate clean is fundamental, but it is the...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Ecuador

Import barriers were created in December 2013 by COMEX’s (the External Commerce Committee) Resolution 116. The aim is to control product quality with the help of INEN (the National Norms Institute) through special certificates that need to be ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Dominican Republic

Overall consumer awareness of toilet care remains low in the Dominican Republic. Toilet care products are generally expensive and so are attractive only to a niche audience of higher-income households. While the competitive landscape is highly ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Belgium

As with other categories within home care in Belgium, toilet care is quite a mature and saturated product category. However, in order to achieve value growth, the leading players the in the category engaged in strong innovation, including launching ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in France

The cocooning trend of previous years has paved the way for hiving and homing lifestyles: In 2014, social gatherings, parties, dining and other get-togethers were more frequently being held at home rather than at outdoor cafés, bars, and restaurants....

Apr 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Mexico

In-the-bowl (ITB) toilet care in Mexico is dominated by rim blocks, which were considered traditional products that for years remained with low levels of innovation; however, in 2014, there were relevant format changes aimed at providing ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Ukraine

Similar to other products, toilet care was affected by the gloomy economic climate during 2013-2014. Toilet care recorded 6% decline in current value terms and reached UAH485 million in 2014. Consumers tightened their belts in terms of spending on ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in South Africa

Toilet care in South Africa remained a category characterised largely by price promotions towards the end of the review period as manufacturers sought to promote their products and retailers sought to increase volume sales. Faced with severe ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Austria

The performance of toilet care in Austria in 2014 was attributable to several factors. Firstly, there are a significant number of Austrians who are becoming increasingly aware of the significance of toilet hygiene for their overall health. In order ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Finland

Toilet care is already a mature category in Finland, and for the first time in years registered a value sales decline in 2014. As the economic instability continued in Finland and unemployment increased, the price became a more important factor in ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Norway

The convenience of toilet care products is becoming increasingly important to Norwegian consumers. Like with most other household tasks, Norwegians are placing more importance on the minimisation of toilet care and are seeking products to help them ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Greece

Manufacturers invested heavily in the toilet care category in 2014, with ITBs being the key focus area. Multi-purpose ITBs were under the spotlight of developments. Duck and Bref introduced new ITBs that claim to have multiple properties, such as ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Canada

Toilet care remained relatively flat in 2014, with retail value increasing by a modest 1% in current terms against a decline in volume. A significant element in the category’s lacklustre performance for 2014 lies in Canada’s slow economic recovery ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Chile

In the context of fast-changing lifestyles and increasing participation of women in full-time jobs, consumers look to spend as little time as possible in household tasks. Nevertheless, toilet hygiene continues to be an important priority in house ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Estonia

Toilet care saw continual healthy growth in 2014. Improvement in consumption was supported by increasing living standards. Consumers preferred convenience and quality although increasing health awareness led consumers to spend more on toilet care ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Kenya

Toilet care benefited from an expanding mid-income group in Kenya during the review period and from a rise in the household penetration of flush toilets. While the majority of households continue to lack flush toilets, levels rose from 16% in 2009 to...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Tunisia

Using bleach instead of toilet care products is very common in Tunisia. The popularity of this cleaning method is due to the general belief that it is as effective when compared to toilet care products. Moreover, the low price of bleach serves to ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Turkey

Turkish consumers traditionally pay the utmost care to the cleanliness of their toilets and this means that the majority of Turkish households clean their toilets approximately six times per week, according to recent reports in the trade press. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Croatia

Toilet care was among the home care categories that suffered most from the effects of the economic downturn. At the beginning of the downturn, the outlook for sales of toilet care was not overly negative, with retail volume sales falling only mildly ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Serbia

Henkel Srbija doo remained the leader in toilet care but continued to lose share in 2014. Its share declined in each year of the review period. The main reason for this is greater investment in marketing and distribution by second-ranked Unilever, as...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Israel

Innovation in rim blocks was the strongest driver of growth in toilet care in 2014. Before 2013, Henkel Soad was not a player in toilet care. After introducing three new innovative rim blocks, it reached a 4% value share in toilet care in 2014. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Latvia

For the last three years of the review period, toilet care was growing at a steady rate, recovering from the consequences of economic crisis. Consumer habits are changing – from saving money in every possible way to improving overall living standards...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Lithuania

In 2014 toilet care in Lithuania benefited from an increase in Lithuanians’ purchasing power with more people accepting the need to spend more on toilet care products. Meanwhile, increasing availability of different scents of toilet care products ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Sweden

In 2014, there was a growing focus on multifunctional products. This was evident from brand/product names. For example, the rim block brand Cillit Bang Power & Fresh, which claims to be both hygienic and to clean and freshen. Similarly, the toilet ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Slovenia

Toilet care in Slovenia is considered highly concentrated with the three biggest manufacturers controlling 72% of value sales in 2014. Toilet care is also highly competitive with plenty of very similar products under different brands available to ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Morocco

Toilet care in Morocco posted strong growth of 12% in volume terms and 13% growth in value in 2014. This growth is mainly driven by the rising popularity of toilet care products, especially rim liquids, as they are effective and quick to use. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Pakistan

Toilet care companies were very active in advertising their products during 2014. Companies continued to try to convince consumers to switch to branded products instead of using ineffective alternate products like phenyl and acids. They employed ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Peru

Peru has one of the lowest per capita expenditure on toilet care in value terms in 2014, according to Euromonitor International’s estimates. Low and low-middle-income households in Peru typically rely on affordable substitutes, such as bleach and ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Spain

The negative effects of the economic crisis in Spain continued to affect toilet care products in Spain. Consumers kept trying to moderate their expenses, impacting the results of the category during 2014.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Argentina

Given a strong drop in purchasing powers, with a general inflation rate of 40% and average salary increases of 25%, and a fall in employment levels, demand for toilet care products was negatively affected in 2014. Although toilet care products play a...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Algeria

Toilet liquids saw a good current value growth of 10% in 2014 over the previous year. Growth is being supported by an expanding mid-income group, with more consumers trading up to toilet care from bleach as disposable income levels rise. These ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Bosnia-Herzegovina

Although toilet care has penetrated most households in Bosnia-Herzegovina it is not an essential household item. Overall demand for toilet care reacts to negative impulses from the economic environment. The category continued to decline in 2014, as ...

Mar 2015 | US$900 | Add to cart | View details

Passport

Passport Toilet Care Americas

All current data and analysis for Toilet Care spanning 15 North and Latin American countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Feb 2015 | US$12,500 | Add to cart | View details

Passport

Passport Toilet Care Asia Pacific and Australasia

All current data and analysis for Toilet Care spanning 18 Asia Pacific and Australasia countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and ...

Feb 2015 | US$12,500 | Add to cart | View details

Passport

Passport Toilet Care Eastern Europe

All current data and analysis for Toilet Care spanning 18 Eastern European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Feb 2015 | US$12,500 | Add to cart | View details

Passport

Passport Toilet Care Middle East and Africa

All current data and analysis for Toilet Care spanning 12 Middle East and African countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Feb 2015 | US$9,500 | Add to cart | View details

Passport

Passport Toilet Care Western Europe

All current data and analysis for Toilet Care spanning 17 Western European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Feb 2015 | US$12,500 | Add to cart | View details

Passport

Passport Toilet Care Global

All of our data and analysis for Toilet Care in 80 countries. Includes 16 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts.

Feb 2015 | US$50,000 | Add to cart | View details

Country Report

Toilet Care in Romania

Toilet care is a category which did not yet penetrate rural areas during the review period. The major challenge for 2013 was to convince the public in rural areas of the benefits of using toilet care products. Since a significant number of Romanian ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Uzbekistan

On-going housing trend in the country, covering both urban and rural areas, resulted in improvement of water and waste water sewage system. This encouraged all households to build a new modern toilet. All new houses which were under construction or ...

Nov 2014 | US$900 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Home Care

Colgate-Palmolive delivered strong performance in 2013 benefiting from its good presence in Latin America where consumer demand for home care products are on the rise. The company has also performed well in developed mature markets thanks to its ...

Oct 2014 | US$525 | Add to cart | View details

Global Briefing

Fragrances in Home Care: On the Scent of Greater Diversity

Fragrance is a vital ingredient in home care products in order to mask the scents of active chemical ingredients, but in some categories it is also being used for product positioning and marketing. This report assesses global fragrance trends in home...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Toilet Care in Malaysia

Toilet care registered current value growth in 2013 to reach sales of RM41 million, of which RM30 million came from toilet liquids, RM8 million from in-cistern devices and RM3 million came from rim liquids.

Sep 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Germany

Similar to surface care, toilet care in 2013 continued to benefit from the effects of previous years’ health scares in Germany, leading to increased hygiene demands especially in bathroom. Manufacturers focused on offering added-value products which ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Thailand

In 2013, sales of toilet care maintained a positive performance. Thanks to a strong and continuous trend towards health and hygienic awareness among Thai consumers, they were becoming increasingly aware of having a hygienic home environment and were ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in South Korea

Toilet care such as toilet liquids, in-cistern devices, and the newly-introduced rim blocks are easily impacted by multi-purpose cleaners. In other words, there are diverse alternative products to toilet care in the market. Thus, toilet care in South...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in India

The leading manufacturers, Reckitt Benckiser (India) and Hindustan Unilever, increased their rural penetration and created awareness among consumers in smaller cities and rural areas in India, which drove sales of toilet care products in 2013. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in the Philippines

Despite the continued improvement in the Philippine economy and the stronger emphasis on hygiene, particularly in the bathroom and toilets, toilet care continued to perform sluggishly. This may be linked to the continued high prices of toilet care ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

SC Johnson & Son Inc in Home Care

Privately owned SC Johnson & Son Inc is the world’s fourth largest home care manufacturer. This profile analyses the company’s efforts to meet the challenges presented by maturity and economic uncertainty in developed markets and evolving demand ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Toilet Care in Vietnam

After the attack of Hand, Foot and Mouth disease in 2012, the state health department has been encouraging high awareness about keeping houses hygienic, especially in places that have the most potential for bacteria to grow such as toilets. Capturing...

Jul 2014 | US$900 | Add to cart | View details
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