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Market Research on Toilet Care Products

Euromonitor International publishes the world's most comprehensive market research on toilet care products within the home care markets. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: home care, retailing, luxury goods, consumer appliances and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as; business dynamics and commercial industrial supply chains.

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Company Profile

Henkel AG & Co KGaA in Home Care

Henkel is the fifth largest home care manufacturer in the world and the second largest in Western Europe. This profile analyses Henkel’s strategic efforts to strengthen its position in key categories in mature developed markets, examines its strong ...

Jun 2016 | US$570 | Add to cart | View details

Country Report

Toilet Care in Portugal

Bathroom cleaning is at the top of Portuguese concerns in terms of housework. Regarded as a source of germs, all related products with a promise to kill germs tend to enjoy high acceptance levels in the country. The use of bleach in bathroom cleaning...

May 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Indonesia

Current value growth of toilet care rose by 19% in 2015, as continued urbanisation in Indonesia saw consumers able to live in better-quality houses that also spurred their willingness to maintain the cleanliness of their houses to ensure high-quality...

May 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Japan

Toilet care recorded sales of \41.3 billion, growing by 1%, in 2015. Value growth calmed down after the VAT increase effective from April 2014. The number of households saw positive growth, reaching 53 million in 2015, meaning that the number of ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in the Netherlands

Toilet care grew by 1% in current value terms in 2015. This was driven by rim blocks and toilet care tablets/powders, which achieved current value growth of 3% and 5% respectively in 2015. Consumers are increasingly concerned with hygiene and they ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Italy

In 2015 toilet care increased by 2% in current value terms due to a recovery in the consumption of these products. The country's anxiety due to its struggling economy has led Italians to become increasingly price sensitive. Furthermore, toilet care ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Germany

German consumers attach importance to a high level of cleanliness in their bathrooms, and especially their toilets. At the same time, this home care task is perceived as being the most unpleasant, with consumers demanding toilet care products which ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Australia

2015 was a favourable year for sales of toilet care in Australia, with consumers seeking to maintain the cleanliness of their homes as health and wellness continued to grow in importance. In addition, ongoing strong growth in the Australian housing ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Saudi Arabia

Saudi Arabia is currently witnessing increased focus on hygiene practices among the general population. A number of health scares warranted this increase in practising hygiene in various locations within and without the home. Firstly, the country was...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Brazil

Sales of toilet care products in Brazil registered a decline in volume terms in 2015, but continued to grow in current value terms at 4%. The reason behind this trend is mainly the greater relevance of items offering greater value-added, which can ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in New Zealand

The trend for cageless ITBs continued to develop to the detriment of caged alternatives (rim blocks or liquid products which are caged and hook over the toilet rim). Cageless products were seen as more inconspicuous with no need to dispose of any ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in the US

Toilet care sales are largely based on consumer preference for style of cleaner and willingness to invest the time in maintaining a clean and attractive toilet. US plumbing and toilet design has remained fairly constant in recent years, although ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Iran

Using specific products to clean toilets remained a very new concept in Iran in 2015. Traditionally, many Iranian women used bleach for this purpose; however, from the beginning of the review period some changes occurred in this regard. With better ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in the United Kingdom

In 2015 toilet care recorded current value growth of 3% with consumers increasingly able to act on their underlying demand for cleaner and fresher toilets. Branded discounting across the category was combined with an improvement in real wages in ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Pakistan

Toilet care showed 12% current value growth in 2015 due to mass media campaigns executed by multinational companies to promote the branded products. The promotional activities encouraged potential new users to try the products out.

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Uruguay

Consumers in Uruguay, regardless of their socioeconomic and education levels, recognise the importance of keeping homes, and especially bathrooms, clean and disinfected. However, the traditional and extended use of chlorine bleach for these chores ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in the Philippines

Current value growth in toilet care slowed down during 2015 as the rising sophistication of consumers continued to benefit sales in the category, with increasing numbers of consumers shifting away from the typical usage of bleach towards more ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Belgium

To create value, manufacturers engaged in a sprint towards innovation. In order to create value, manufacturers followed the general trends seen for all home care categories, which are concentrated formulas and eco-friendly products. With these ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Nigeria

Toilet care in Nigeria grew well, in line with growing urbanisation and the attendant rise in more sophisticated homes. Also, a growing middle class population increased demand for more task-specific products in toilet care, with newer products ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Cameroon

Toilet care remains a niche that attracts affluent urban consumers, with modern real estate and facilities. With the rapidly growing urban population, there is an increasing demand for toilet care products. This demand, coupled with ready ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Tunisia

The strong performance of toilet care in Tunisia in 2015 may be attributed to the fact that there is a significant number of Tunisians who are becoming increasingly aware of the significance of toilet hygiene for their overall health. Consumers are ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Taiwan

Increasing demand for toilet care saw the category grow at a healthy rate of 2% in 2015, slightly lower than for 2014. Toilet care is well developed in Taiwan. Discounting and new scents are used to push sales and generate consumer interest. An ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in India

Toilet care in India grew by 13% in current retail value terms in 2015, due to toilet liquids growing by a similar rate. Toilet liquids generated 97% of total toilet care value sales in the year.

Mar 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Malaysia

During 2015 toilet care registered current value growth of 1% to reach MYR44 million, mainly contributed by toilet liquids and in-cistern devices, where rim liquids contributed the lesser amount and toilet liquids accounted for 74% of value sales. ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in South Africa

Constrained household incomes and competition within the category has resulted in consumers being less brand loyal. As a result, products that offer good price to quality ratios have become more appealing to the most consumers.

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Algeria

With rising urbanisation, more people now have a toilet inside the house and not outside like in most rural areas. Sales of toilet care have therefore risen. Moreover, innovations, improvements in formulas and additional functions, such as whitening ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Canada

Demand for toilet care for any given country is contingent on how willing and able consumers are in relation to keeping their toilets clean, and on innovations in plumbing and toilet design. In Canada, growth in 2015 was spurred by innovation as new ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Dominican Republic

In general, toilet care remains a rather small category in the Dominican Republic, with consumer awareness of these products still low. Toilet care products are relatively expensive and tend to appeal to a niche audience of higher-income households. ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Chile

The increasingly busy and high-paced lifestyles of Chilean consumers is increasing interest in products that offer easier cleaning processes and result in less time spent on household chores. As a result, specialised products, with some degree of ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Turkey

The ongoing slowdown in economic growth caused stagnation in consumer expenditure at the end of the review period. Consequently, a number of consumers preferred more functional and economical home care options over their task-specific substitutes. ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Ireland

Toilet care experienced a slight decline in current value terms in 2015 with value sales of €7 million. There continues to be very few new product launches within this category. However, in retail volume terms the category increased by 1% in 2015. ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Venezuela

The performance of toilet care continued to be impacted by a diminished product offer across the category. The allocation of foreign currency was erratic and insufficient over the course of 2014 and 2015. This led to many importers and manufacturers ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Peru

Low- and low-middle-income households in Peru typically rely on affordable substitutes, such as bleach and diluted powder detergents, to clean and disinfect bathrooms. Low economic growth in 2015 discouraged consumers from purchasing products for ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Costa Rica

Current retail value sales of toilet care increased by 6% to reach CRC4.2 billion in 2015. Sales in the category are driven by innovation coming from leading brands. Consumers also appreciate a wide variety of products to choose from, and ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Vietnam

Urban consumers have become busier every year due to the increasing working hours, which leaves little time for many people to spend on housework. As a consequence, many Vietnamese consumers tend to clean their toilets less often, which partially ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Thailand

During the review period, squatting toilets were being gradually replaced by the sitting type, driving sales of toilet care products. Amongst toilet care products, in-cistern devices captured the biggest proportion of value sales (43%) in 2015. ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Colombia

Toilet liquids, the biggest category in toilet care in volume terms with very popular brands such as Pato and Harpic, was being threatened by more affordable substitutes such as chlorine gels in 2015.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Russia

Toilet care products remained “must-haves” in Russia. However, in line with many other home care categories, a decline was recorded in retail volume sales in 2015. The decline in real disposable incomes led to consumers abstaining from purchasing ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Guatemala

In-the-bowl (ITB) toilet care in Guatemala is dominated by rim blocks, which were considered traditional products that for years had a low level of innovation; however, in recent years there were format changes aimed at providing more-effective ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Austria

Toilet care was influenced by two main factors in 2015. The increasingly busy lifestyles of many Austrians triggered a tendency to stay at home, hence the cocooning trend. After a busy day at the office and a multitude of stressful situations, ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Uzbekistan

Growing health concerns served as a major driver behind the growing demand seen for toilet care products in Uzbekistan in 2015. Under the framework of the State’s policy on improving the country’s medical system, Uzbek television increased the number...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Ukraine

Ukrainians pay a lot of attention to the freshness and cleanness of their toilets. At the same time, most Ukrainians are used to toilet liquids and are not likely to try any additional toilet care products. Under the pressure of a purchasing power ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Spain

Current value sales of toilet care fell by 2% in 2015 in Spain, resulting in sales of €69 million. Poor economic conditions and increasing competition as a result of the growing penetration of cheaper alternatives worked against the performance of ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Egypt

Toilet care saw strong current value growth in 2015 as a result of higher unit prices. In addition to these higher unit prices, consumption also increased as awareness increased following strong advertisement campaigns. Overall, toilet care grew by ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Romania

Changing consumer lifestyles positively affects toilet care. Romanians are more preoccupied with hygiene and they have an intensifying preoccupation with antibacterial products. There is still a disparity between rural and urban inhabitants (there ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Sweden

Swedish consumers would rather avoid the chore of cleaning toilets as this is perceived as a rather unpleasant task. Therefore, they are actively seeking products which claim to make toilet cleaning easier and offer greater convenience and ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Argentina

Toilet care plays an important role in cleaning habits, particularly among middle- and upper-income consumers. However, the economic crisis boosted demand for cheaper sanitary products, particularly bleach on low-incomes consumers and surface care ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Georgia

Growth in 2015 was partly linked to the expansion of modern grocery retailers. Supermarket and hypermarket chains are competing with each other not only in terms of pricing but also in terms of variety of products. In comparison with independent ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Ecuador

Innovations among products in the rim blocks category have come in the form of solid/tablet toilet blocks, which are achieving greater penetration in modern channels, eg supermarkets such as Supermaxi, due to these products being demanded by ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Macedonia

Toilet care in Macedonia achieved value sales growth of 3% to reach MKD109 million in 2015. The average current unit price of toilet care products increased by 1% and is set to grow very mildly (below 1%) over the forecast period. Consumers in ...

Jan 2016 | US$990 | Add to cart | View details
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