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Country Report

Costa Rica Flag Toilet Care in Costa Rica

| Pages: 14

Price: US$990

About this Report

Executive Summary

TRENDS

  • Current retail value sales of toilet care increased by 6% to reach CRC4.2 billion in 2015. Sales in the category are driven by innovation coming from leading brands. Consumers also appreciate a wide variety of products to choose from, and manufacturers supply a wide array of options to cater to different needs. Disinfecting, antibacterial, antifungal and multifunctional products are specifically favoured by local consumers and are very important aspects for them.

COMPETITIVE LANDSCAPE

  • In 2015, multinationals SC Johnson de Centroamerica SA and Reckitt Benckiser Centroamerica SA led toilet care with respective value shares of 25% and 21%. Leadership of SC Johnson stems from its strongly positioned Pato brand and all of its line extensions. The brand also leverages from strong positioning of its umbrella brand Mr Muscle. The popularity of Pato in Costa Rica is a result of a wide product assortment with several formats and price ranges to attract a variety of consumers. The close follower, Reckitt Benckiser and its Harpic brand, also enjoys great positioning. The brand is popular in part due to the convenient shape of its bottle, which allows for a hygienic and easy application of the product.

PROSPECTS

  • Over the forecast period, sales are set to record a 3% value CAGR at constant 2015 prices to reach CRC4.8 billion by 2020. Segmentation has been a key driver for toilet care in Costa Rica. Innovative formats and features succeed in capturing consumers’ attention. Over the forecast period, this is expected to continue being the case. Disinfecting capabilities are set to continue gaining relevance. New features such as environment-friendly formats are also set to gain popularity over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in Costa Rica?
  • What are the major brands in Costa Rica?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2010-2015
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020

Toilet Care in Costa Rica - Company Profiles

SC Johnson de Centroamerica SA in Home Care (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 SC Johnson de Centroamerica SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 SC Johnson de Centroamerica SA: Competitive Position 2015

Home Care in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Polarised growth

Retailers push for price competition

Local companies boost sales with innovation

Balance between modern and traditional retailers

Stable growth to be driven by increased per capita consumption

MARKET INDICATORS

  • Table 7 Households 2010-2015

MARKET DATA

  • Table 8 Sales of Home Care by Category: Value 2010-2015
  • Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  • Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 13 Distribution of Home Care by Format: % Value 2010-2015
  • Table 14 Distribution of Home Care by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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