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Country Report

Costa Rica Flag Toilet Care in Costa Rica

| Pages: 15

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Toilet care manufacturers continued to offer local buyers a wider range of products that vary in terms of dispensing format and performance features; these key differentiating characteristics are designed to offer greater value and increase the sales potential within this category. Antibacterial, antifungal and multifunctional products (such as 5-in-1) that claim to eliminate most potential harmful threats near the toilet area represent the main aspects of brands’ positioning in this category. In turn, this serves to consolidate the penetration of international manufacturers that use a combination of pricing strategies and megabrands development (that often have a presence in different home care categories) to boost sales and make savings through economies of scale.

COMPETITIVE LANDSCAPE

  • SC Johnson de Centroamérica SA continued to lead toilet care sales in 2014 with a total value share of 25%, benefiting from the strong position of its leading brand, Pato, which continues to be supported by the company’s megabrand, Mr Muscle. This global player offers a wide range of dispensing formats and prices, benefiting from its economies of scale and strong marketing capabilities; these allows it to reach a broad number of local buyers and retailers across the country.

PROSPECTS

  • Deeper levels of segmentation and the incorporation of additional functional features and innovations (particularly in terms of dispensing formats) are set to remain the main toilet care growth drivers over the forecast period in Costa Rica. Besides functionality and increased disinfecting capabilities, product development will further shift towards adopting a more environmentally-friendly approach, targeting higher-income and health-conscious local buyers on a broader scale.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in Costa Rica?
  • What are the major brands in Costa Rica?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2009-2014
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Toilet Care: % Value 2010-2014
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2011-2014
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2014-2019
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

Toilet Care in Costa Rica - Company Profiles

SC Johnson de Centroamerica SA in Home Care (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 SC Johnson de Centroamerica SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 SC Johnson de Centroamerica SA: Competitive Position 2014

Home Care in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Moderate volume growth and stable unit prices characterise home care during 2014

Pricing and brand positioning gain momentum during 2014

International manufacturers and new category entrants characterise the competitive dynamics during 2014

Traditional grocery retailers and modern chained outlets become equally relevant for most players

Additional segmentation, based on added value and value for money will set the pace over the forecast period

MARKET INDICATORS

  • Table 7 Households 2009-2014

MARKET DATA

  • Table 8 Sales of Home Care by Category: Value 2009-2014
  • Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
  • Table 10 NBO Company Shares of Home Care: % Value 2010-2014
  • Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
  • Table 13 Distribution of Home Care by Format: % Value 2009-2014
  • Table 14 Distribution of Home Care by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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